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5 Ways To Increase Conversion Rate

The goal of a business website is to achieve sales. People enter business for many reasons, but sales are needed to be sustainable. Designing and maintaining a website is a huge investment, but it will earn you money if it is well-designed.

Some people consider websites as modern day salesmen. Instead of having an experienced salesman in your bricks and mortar store, your website has the job of convincing and converting customers to buy.

So how do you measure your website’s success? This is an important question to ask if you have an existing website, or if you are designing a brand new site. A successful web design is more than something pretty to look at. It could be the most powerful marketing tool you have, and it needs to function as this.

Why are conversion rates important?

Conversion rates are important, for determining if your website is a success. These rates measure the percentage of visitors that actually make a purchase from your site.

If you have an ecommerce store, your commercial rates will be linked to people paying for items in their shopping cart. As a service provider, your conversion rates may be calculated by the number of email or telephone enquiries you have, from your website.

The exact definition of a conversion rate will be different for each business, because each makes their money differently. In all cases however, conversion rates are important because they measure the current success of your website.

If your conversion rates are low, they clearly need to be increased. As a business owner you will want to make immediate changes to your website, to increase your overall profit. If your conversion rates are high and your website is doing well, you know to maintain your current practices.

1. Conduct market research

If your goal is to improve your conversion rates, the first step is to conduct market research. All businesses should have an excellent understanding of their target market, including their needs, preferences and interests. Research this if you haven’t already, and apply your findings to your web design.

Market research can also be conducted, more specifically about your website. User testing is very insightful, and you may discover small and easy improvements. Small changes can deliver huge results.

2. Fine-tune your content

The text on your website is responsible for convincing and converting consumers. Your website content doesn’t have to be overly salesy to be successful. It should solve your user’s problems, answer their questions, and develop trust in your business.

Low conversion rates can be improved by adding clear and descriptive text – especially on landing pages. Each paragraph should be written with the goal of selling something to your customers. And remember that images are important too – they are worth a thousand words.

3. Create a clear path for purchasing

Market research and user testing will help you discover the path that real customers take throughout your website. Google Analytics is excellent for learning the path of your recent users. Which pages do they land on? Which pages do they leave on? What changes can help them stay longer, and only leave after making a purchase?

Remember that not all Internet users are ready to make a purchase when they first visit a website. The Internet is often used for consumer research. Improved conversion rates will require you to think about getting first-time visitors back again. How can your business be memorable? Can you stay in touch with prospective buyers via social media or email marketing?

4. Humanise your website

Humans like buying from other humans. The Internet can often be impersonal, and consumers want to know about the people behind a website. Increase their purchasing confidence by telling personal stories, about your employees and workplace culture.

Document your business’s values and beliefs, as many people want to support businesses who care. Add links to charities you support, community organisations you belong to, and the things you care about the most. Real-life storytelling builds trust.

5. Establish a professional web presence

Your website may be fantastic, but do you have a complete web presence? Many visitors will click away from your site, to Google your business name. Your Google results should show that you have an impeccable reputation. This will help your customers to feel confident in clicking back to make a purchase.

Partnering with a full service digital agency

Design Point is a full-service digital agency in Melbourne. We can support you in every aspect of website design, SEO and digital marketing. This is extremely beneficial for conversion optimisation, as we have a wide range of resources to help you. Try these ideas yourself on your own website, or call us to improve your conversion rates for you.

5 on page seo factors to consider

5 On-Page SEO Factors To Consider For Your Website Design

Websites need to do more than look good. A great design will be visually attractive, but it will also help Internet users. It will provide them with the exact information they are looking for, and even help them find that information via search engines.

A beautiful and informative website will impress visitors, but only if they know it exists in the first place. Search engines like Google provide a powerful service – connecting people with valuable information. Google can help the right people find your site.

What is On Page SEO?

Before search engines can rank your website, they need to understand what your web pages are about. They also need to think they are worthy of a recommendation. On-page SEO refers to the changes that can be made within a website, to improve SEO ranking factors.

At Design Point, we provide a full range of web design and digital marketing, including on page SEO services. These are five factors we always consider when designing a site and the types of SEO on page optimisation checks we stick by:

1. Hyper-specific content

Many people have heard about keywords and their importance in search engine optimisation. Subject matter however, is more important than keywords. A web page with a clearly defined subject will rank higher than a page with vague and generalised content.

Web designers need to consider this when they define the pages within their websites. While not every page needs to appear in search engines, the main pages should have content that will help them rank.

The main pages should have hyper-specific topics, that relate to the terms Internet users are searching for. The content should solve their problems, and provide them with the exact information they are looking for.

2. Unique content

Unique content can mean two things. Firstly, it means content you have created yourself, that is not published elsewhere on the web. Unique content also means that your content should go above and beyond to solve your visitors’ problems.

Your content should be better than your competitors’ content. Not just a little bit better, but much better. Almost to the point that it can’t be compared. Business owners often get stuck in a rut when writing blogs and page content. They copy other websites, and do what is on trend, because they think this is the right thing to do.

Google likes content marketing that stands out from the crowd, that is unique, relevant, and thoughtful. Prioritising your content will help your website succeed. It will impress prospective customers, and improve your SEO.

3. Linkable content

Backlinks are not considered on-page SEO, as website owners don’t have complete control over who does and doesn’t link to their pages. They can however, create ‘linkable content’, which is content that people are more likely to share with others.

People want to share content that is credible, useful and engaging. They are more likely to link to new ideas that help and inspire them. Website designers and owners should plan and create content that attracts attention and encourages sharing.

Not all businesses write their own content, especially highly-optimised SEO content. A copywriter with experience writing for the web, can write page content and blogs for you. Their writing should support your business’s branding and marketing goals.

Copywriters can be engaged during the web design process, revise text on an existing website, or create regular posts for an ongoing SEO campaign. Talk to our team at Design Point, about content marketing strategies for your business.

4. Structured information

The structure of a website helps communicate what each individual page is about. Search engines look at the website in entirety, to gain clues about a page’s subject matter.

Internal links are those that link to other pages within the same website. These can be in navigation menus, breadcrumb trails, tags, or within a body of text. Links can clarify which categories pages belong to, and show which pages are most important.

A good web designer will plan a website with content structure in mind. Not only does this help search engines understand the themes and subjects within the site, but it helps users navigate throughout the site.

5. Helpful labelling

The words you use are important, whether you consider these to be ‘keywords’ or not. The language used within a website should match your branding, and help consumers understand more about your business. Language can be used to sell your products and services, and help people find them quickly online.

The topic of a web page should be clearly written within the page’s title, and the meta ‘title’ tag. Headings and subheadings should also communicate what the page is about. Images should be highly relevant to the page’s themes, and be labelled using the ‘alt’ tag.

Navigation menus, categories and tags for posts, also require intelligent labelling. All text on a website, whether big or small, should help users and search engines understand your site.

On-page SEO starts with thoughtful content

At Design Point, we do more than make websites look stunning. We create powerful and engaging marketing tools, that are attractive and functional. We want our designs to look good and showcase your brand, but we also want them to boost your digital marketing efforts.

We design websites with consideration for search engine optimisation. We do this by labelling, structuring, and creating unique and relevant content. These on-page efforts are fundamental in website design.

Do you want your business to be found on Google? Whether you have an existing website that needs to be optimised, or are ready for a fresh design, we can help. Contact our experienced design and marketing team today.

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how often should you upgrade your website

How Often Should You Upgrade Your Website?

As a business owner, your website should help you achieve your goals. If your existing site is not performing as well as you would like it to, you may be ready for an upgrade.

Websites don’t have precise lifespans. If you are asking the question ‘how often should I upgrade my website?’, you will receive a range of different answers. Some web design companies will give you an exact answer, because they want you to commit to regular upgrades.

Each business and their website needs to be assessed on a case-by-case basis. Some sites will stay strong for five years. A poorly built website may need to be replaced after a few months. The secret to website longevity is partnering with experienced designers and developers, who also understand branding, SEO and digital marketing.

The most revealing question you can ask yourself is, ‘are my goals being met?’ If your business profits are lagging and traffic to your website is dwindling, an website update is most likely due.

What exactly is a website upgrade?

There are many misconceptions about what a website upgrade actually is. Sometimes it can mean completely starting again – a new design, new website development, new images, and new copywriting. Alternatively, an upgrade could refer to refreshing fonts and your logo, making minor adjustments to improve SEO, or installing a new WordPress theme.

Website upgrades can include updating website content regularly to improve navigation and information architecture (the grouping, ordering and labeling of content). Also, a business may make minimal changes to the design, but add in content for a large number of new products and services.

Upgrade when your business goals change

Businesses grow and change, and a great website will grow and change with them. A successful business may scale up their operations. Failed ventures and new opportunities see many businesses changing the way they work.

If your existing website does not match your current business goals, it will need upgrading. This could be small or large changes, depending on what your goals actually are.

A bricks and mortar store may be comfortable with a small static website for many years, until they decide to sell their products online with an ecommerce store. This will require a major upgrade to their existing website, and they will most likely benefit from a completely new design and development.

Gain control over your own site

Static websites can look and function exceedingly well, but they have one major flaw. All content updates need to be completed by a web developer. The website owner will need to outsource every change to their content. This includes posting a new blog, changing a phone number, or fixing a spelling mistake.

Many business owners are completely happy with this arrangement. They may partner with a full service agency, like Design Point, because they want to focus on what they do best. Alternatively they may decide to upgrade their website to a Content Management System (CMS), like WordPress.

A CMS will help both design agencies and their clients manage content on their website. It helps manage large and expanding websites, and streamlines SEO efforts.

When your existing website is poorly built

Although business owners don’t want to admit paying for a website that doesn’t work, it happens often. Starting again is usually cheaper than upgrading a poorly built website. Inexperienced web developers may rely on building a site with plugins, not solid web development.

A website redesign to improve your online marketing

The need for more customers is the primary reason websites are improved. You can’t earn money if people don’t know you exist. A successful website is attractive to customers, provides information they need, and can be found easily on Google.

A new website will be optimised for appearance in search engines, and be focused on acquiring and converting potential customers.

Benefit from new technologies

Examples of outdated website technologies include early versions of HTML or CSS code. Also, websites should now be secured with https, so if your current website is using http protocol, you should contact your developer.

Many early design features are now outdated. Websites were once only viewed on desktops, not mobile phones, tablets or televisions. With so many consumers accessing information on their smartphones, your website should function effortlessly on all devices. Older websites will need to upgrade to a new, responsive design. This is also called a ‘mobile-friendly’ website.

Choosing a web design agency

The perfect design agency will create you a brilliant website, that is on-brand and attracts new customers. Design Point in Melbourne will do exactly this, and ensure your website is ready to grow as your business does.

We can design you a new website, and upgrade your site as required. We are ready to support you now, and help you plan for a successful future. Please contact us for more information.

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web design ux trends 2019

Top UX Design Trends For 2019

Products, aesthetics, and technology are always changing. Trends come and go, and the Internet is always looking different. Shaunacy Ferro writes ‘when you’re creating something for the web or mobile devices, it’s not going to stay the same for very long.’

The Wayback Machine provides evidence of this. Search for a website design in the year 2000, and then see what it looks like now. You don’t even need to search back 10 or 20 years to see major web design changes. Popular website designs are continuously evolving, and look different every year.

As 2019 is just around the corner, let’s talk about the user experience trends we expect to see within the next 12 months.

A deeper understanding of user experience

Many people have heard of the term user experience, and even use it in their daily conversations. They may not however, understand exactly what it means. User experience (or in simple terms UX), is often perceived as a trendy buzzword.

This doesn’t detract from its importance, however. User experience is a fundamental necessity for all Internet users. If you have ever complained that a website is difficult to use, you were complaining about poor user experience. We rely on websites to do so much for us – banking, holiday bookings, finding new clients, and communicating in emergencies.

When a website works well, we hardly even realise it. But when a site doesn’t help us achieve our goals, is frustratingly slow, or doesn’t have the information we need – we notice this.

The first trend in UX design for 2019, is a deep understanding of what UX is, AND how important it is. Mumbrella defines user experience as a customer or user’s ‘experience with a specific digital touchpoint – usually a website, app or piece of software.’

Web designers are increasing their knowledge and skills in user experience. Business owners are increasingly valuing websites that actually work, and function seamlessly for all users. Web design agencies frequently promote themselves, by saying they ‘build websites that work’. They know that this is what their clients really want.


A broader definition of inclusive design

Inclusive, or accessible web design, usually refers to designs that support users with disabilities. Web designers may choose a colour scheme that allows people with colour blindness the same user experience as those that don’t.

In 2019, inclusive design will be more supportive of people with cognitive differences. Many people suffer from depression and anxiety. As a result, they have difficulty following instructions, or staying focused on a task. Great user experience will support people in achieving their goals, without becoming stressed or distracted.

As a business owner, you need your customers to complete tasks on your website. This could be completing a form, signing up to a newsletter, making a phone call, or making a purchase. Supporting users of your website to complete these tasks, is in your business’s best interest.

Unfortunately, many websites are overly distracting. The designers incorrectly believe they need to over stimulate and overwhelm their prospective customers. Sign up forms jump out everywhere, a single page has multiple free resources, and too many deals are offered.

Many consumers don’t feel enticed by overstimulating web pages. Distraction and overwhelm set in, and cause them to click away, either intentionally or unintentionally. Web designers can improve user experience in their designs, by considering the cognitive abilities of website visitors.

Make forms simple to use, without the need for instructions. Place contact details prominently, and offer multiple methods of contact. Some people prefer to talk to somebody in person or over the phone. For other people, this makes them nervous so they prefer to send emails.

User experience is about helping users achieve their goals, effortlessly. Provide simple solutions and a few different options (but not too many), and your website will be better at meeting people’s needs.

Websites will support voice search better

Android mobile and tablet devices have improved voice search capabilities, and more people are using voice activated devices like Google Home. Improvements in voice recognition technology, means that more consumers will be searching for things they need by voice.

User experience specialists are starting to consider how users will interact with their websites by using this technology. Currently, users can search for answers to questions on Google, and find out facts using voice. The results are delivered to them, without them even seeing the web page that provided the information.

Web designers are now building websites that encourage Google to use their information in search results. By providing great content and answers to questions, Google may consider your website as an authority. Provide accurate and helpful information, and an efficient user experience can be delivered without the user visiting your website at all.

As web users become comfortable with searching by voice, new technologies will allow them to navigate and interact with websites by voice. Voice to text can already be used for filling out forms, including contact forms. Web design agencies will be thinking about how this impacts user experience.

video integration for websites

Video will be integrated better into websites

Web users and web design companies already recognise that video is becoming important on the Internet. Many businesses are jumping onboard this trend, because it will not go away. They are creating promotional and instructional videos, and videos just for entertainment. These are published and shared on YouTube, social media, and on their own websites.

LinkedIn has seen many professionals jump onboard the video trend, creating their own videos using mobile devices. The enthusiasm for video is evident, but 2019 will see an increase in the quality of videos that are published.

People will think more about the purpose of their online videos. Web design experts and user experience specialists will think more about video integration. To achieve user experience success, videos need to be helpful and accessible.

Website videos and animations should not be too distracting, and they should integrate well within the rest of the website. Website visitors should know exactly what a video is about before they press play. They should have a choice about whether they watch it or not, and have easy control over volume levels.

Many years ago, the latest trend was adding background music that automatically played when a visitor landed on a website. At the time, it seemed technically advanced and creative, but most website users were not impressed. If a computer’s speakers were set too loud, unexpected music was a shock.

Today, videos that automatically play, can be just as unwanted. With so many people accessing the Internet via mobile phones in public places, loud audio tracks can be socially unacceptable. A user experience designer’s job, is to make life easier for website users, not make their lives more difficult or uncomfortable.

Talk to a team that understand user experience

Design Point is a digital agency in Melbourne. We build websites, but most importantly we build brands. Our websites don’t only function, they attract visitors who are genuinely interested in the products and services. Our custom web design layouts also offer impressive user experience.

Talk to us about your web design needs in 2019. If you are looking for a web design Melbourne agency, please contact us to have a chat.

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what is on page off page seo

What is On-Page and Off-Page SEO?

Search engine optimisation uses many jargons, including ‘on-page’ and ‘off-page SEO’. Business owners who want to promote their websites, may feel overwhelmed when they read so many technical terms.

That’s okay. Design Point can give simple explanations, for topics that seem too mysterious. We want our clients to feel confident in our SEO knowledge, and also our ability to communicate in simple language.

What is Search Engine Optimisation?

SEO refers to any activity that may help improve your rankings in search engines. While there are a number of search engines, Google is the most commonly used search engine in Melbourne. SEO experts usually direct their attention towards Google, because this will return higher ROI for their clients.

The two SEO categories

Many digital marketing activities can be considered SEO, but they all fall within two categories – on-page and off-page SEO. The first refers to changes made to a business’s website. These can have the most immediate effect on search engine rankings. They can also be the easiest to do, if you actually know what you’re doing.

Some aspects of on-page SEO can be quicker and easier, because you have control over your own site. Website owners (or their designer or SEO provider), can log into their website, make the changes required, and then ask Google to crawl the revised page.

Off-page SEO, refers to activities that don’t directly relate to your own website. The most common example is backlink building, which is encouraging other websites to link to your website. This task can be slower and more challenging than on-page SEO, because you are relying on other people, who may not even know you.

Understanding on-page SEO

If you create your own content, and care about search engine rankings, on-page SEO will definitely be important for you. Every time you create a new blog post or page of content, Google is forming more opinions about your website.

Your content tells Google about your products and services, and even if you are a reputable organisation. Search engines want to place the most relevant and useful web pages at the top of their search results. Your content will help them make decisions about the relevance and usefulness of your own site.

As a content creator you can either learn about on-page SEO yourself, or you can partner with a digital agency like Design Point in Melbourne. We can help you make the right decisions about the content you include in your website, to ensure you are maximising your opportunities with search engine marketing (SEM).

Websites need design structure

The structure, or architecture, of your website is also considered on-page SEO. A website’s architecture refers to the way pages are grouped on a website. Navigation bars and hyperlinks within pages, help establish a website’s architecture. They link all of your ideas and topics together, and provide meaning for both users and search engines.

Understand what is metadata

Metadata is information about information. Website metadata includes descriptions and titles for every page. Search engines use these, to display in their search results. When you look at Google’s ten blue links, you are usually looking at titles and descriptions that have been created for each of these pages.

Metadata is a very important example of on-page SEO, and is one of the first steps for insuring your pages are optimised for search engines.

Keep revising your website

As technology and culture changes, your website will need to be revised. Even if you have a high performing website, existing content will need to be optimised again. Some businesses are doing this now to maximise their opportunities with Google voice searches.

The power of off-page SEO

Receiving a quality backlink to your website is powerful. In the eyes of Google, a backlink shows that somebody recognises your website, and thinks it is good enough to link to.

Backlinks are evidence of social credibility. When people use the Internet, they share the things that interest them, and the things they think will interest others. The external links coming into your website tell a story. They tell Google what other people think of your organisation, and the content you are sharing.

Link building is an essential part of search engine optimisation, but it is not always well understood. Some people think that the more links you have, the higher rankings your website will have in search engines. This can be the case, but not always.

Know your website links

Not all links are the same. If you are carrying out SEO on your own, you may waste your time, energy and money. Chasing the wrong backlinks can have no positive effect on your search engine rankings, and can even have a negative effect.

This is one of the reasons so many businesses partner with a digital agency that specialises in SEO. Marketing agencies like Design Point have the knowledge and expertise required, to make important SEO decisions. We know which backlinks are most credible and influential for your website.

Search engine optimisation specialists may also use a range of tools to learn about the highest quality backlinks, gather SEO data, and monitor rankings.

Other off-page SEO strategies, can include improving your social media and overall web presence. Your competitors can be analysed, and your reputation can be improved. The better you look on the web, the better Google will think of you.

What does Google think of you?

How is your own website ranking at the moment? Improving your presence on Google, has the potential to drastically increase your leads and sales. When consumers are ready to make a purchase, they often reach for their phones or sit down at their computers, to research the decision.

Googling is normal. Everybody Googles. When somebody in your target market is looking for a business like yours, can they find you from a quick search?

Design Point can improve the on-page SEO for your website, and your off-page SEO. Talk to our team today, so you can stop thinking about technical jargon. Let our professionals at Design Point guide you towards a marketing success.

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how content can drive your seo rankings

How Content Can Drive Your SEO Rankings

Many factors influence search engine rankings, and content is often recognised as being the most important. Quality content is what Internet users are searching for, and what Google wants to give them.

Content can be used in many ways to drive SEO rankings, and the definition of quality content is always changing. SEO specialists are understanding the increasing need for content that is insightful, useful and original.

SEO content is more than keywords

A few years ago, a term called ‘keyword stuffing’ was common. People would write articles, and then squeeze in lots of keywords relating to their business. The keywords were not naturally placed in the content, and they often disturbed the flow of the writing.

There was a time when this actually worked, and SEO specialists recommended it. It was the right thing to do, but is not anymore. Stuffing a page of text with keywords these days will not improve your SEO rankings. Overload your writing with keywords, and Google may consider your websites to be poor quality.


Google is increasingly valuing quality content

Google is getting smarter and is understanding more about how people write, and what people want to read. There is no magical formula to follow. Writers who produce content for search engine rankings, should concentrate on creating what their audience wants to read.

This is wonderful for both content creators and Internet users. Google and other search engines want to please their users. All they want is to promote quality content that is relevant and valuable. They want to give Internet users exactly what they are searching for.

Google is also getting better at understanding search intent. There are many different reasons why somebody would search for something through a search engine. They may be looking for information. They may want to make a purchase then and there, or they may be doing research on a product or service they may purchase later.

Quality content that is respected by search engines, helps users. It helps them find important things, makes them feel smarter, and improve their lives. Does your content achieve this? If not, how could you achieve this?

seo content marketing

Making a commitment to SEO content marketing

Creating content can be challenging. Let’s be honest. Research into Australian content marketers, identified those who are successful make a clear commitment to create high-end content.

Commitment is a very important word. Many people have considered starting a blog, and many people do start. But keeping a blog running with new and exciting topics on a regular basis, is hard work.

There will always seem to be more important work to do. Business owners may be preoccupied with other tasks, or simply waiting for inspiration to come. Writer’s block isn’t very helpful however, if you’re trying to publish fresh SEO content on a regular basis.

Making a firm commitment is necessary for successful content marketing.

The length of your content matters

There was also a time when SEO specialists could turn out 300 word articles, and be successful. While high quality content can still be 300 words, or even less, there is increasing evidence that longer word counts are better for SEO.

In depth articles and blogs usually look deeper into a topic. They have more substance, and there is room to ask questions, debate, provide examples, and propose new ideas.

Longer content is potentially more informative, useful, and groundbreaking. There is also less chance that a thousand other writers have written about the same topic in the same way.

This does not mean the answer to SEO is writing long, drawn out pages, for the sake of increasing the word count. Google does not rank websites because they have lots of words. The focus needs to be quality, not quantity.

Everyone loves a good story

Storytelling is a word that frequently pops up in marketing. Everyone loves a good story that keeps them engaged and emotionally involved. Content that tells a great story, is the future of search engine optimisation.

Writing longer pieces that are focused on storytelling, will help you unleash your passion. People will be interested in reading and sharing your content when you dig deeper into your area of expertise.

Quality content keeps people reading

Great storytelling keeps readers hooked, and if you can achieve this, you have achieved one of the most important factors for SEO.

Google wants to give users exactly what they are looking for, and when they have found it they usually stay on the page for a while.

Website owners can lower their bounce rate by publishing content that is engaging and takes longer to read. This will show Google that your website is both relevant and interesting.

Structure your content with links

The Internet is a bundle of web pages that are all connected with each other. While every website owner wants a quality backlink, linking out to other sites is important too.

Your web pages should also be linking internally to other web pages within your site. Internal and external links are useful for website visitors, they provide structure and meaning to your website, and they help search engines understand what your pages are about.

website content is king

How to create quality content to rank your website

Internet marketing and SEO blogger Neil Patel, frequently writes about his 10x formula for creating quality content that is better than everybody else’s.

The concept is simple. Review your competitors and create content that is 10 times better than theirs. Many businesses try to do exactly the same thing as their competitors, with the belief that they are on trend.

But trends come and go. Instead of following the latest gimmicks in SEO and digital marketing, put your energy into standing out from the crowd.

How Design Point can boost your SEO rankings

Design Point is a full service creative and digital agency in Melbourne, Australia. We build websites and develop online marketing strategies, including .

We know how important content is for every aspect of SEO. We can build you a website to showcase your brand, and create meaningful content that Internet users actually want to search for.

Talk to us today, about using quality content to boost your own SEO rankings.

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the right web design agency in melbourne

How To Choose The Right Web Design Agency in Melbourne

Choosing the right web design agency can be challenging. If you’re going through this process right now, you might be doing research and asking questions. Even though there may be several potential web design agencies in Melbourne, the right fit will be perfect for your own unique business.

Who are their existing clients?

A web design agency is only as good as their best work. This means you should look at their web design portfolio. Determine the success they have had with their existing clients. Talk to them in person about this success, and the types of websites they have created in the past.

A great website design doesn’t only look good, it functions exceptionally well. Have you ever used a website that didn’t feel quite right? Maybe you struggled to navigate, or find the exact information you needed.

The right web design agency for you, will build websites that you want to use yourself. Great designs are powerful, and help people live productive and happy lives.

What is their web design process?

Great design is a process. It doesn’t just happen, and thinking and planning comes before the end result. To ensure your website is exactly what you need and want, your website agency should be good at listening.

Their design process should start with a brief, and gathering information from you. They will use this information, and their own research, to build you a website that satisfies a clear purpose.

What do their designs actually achieve?

The right web design agency for you will be excellent at solving problems. Your design should be created to meet your business goals. Perhaps you want to target customers within a specific suburb of Melbourne. Maybe you are looking for new leads across the entire city, or country.

You may want your website to sell your products online, encourage potential customers to sign up to your mailing list, or follow you on social media. An effective website can have multiple goals, and work towards achieving all of them. Look for a web design agency that is onboard with building your brand and your business.

Are they a full service design agency?

Digital design and marketing requires many different skills. If you choose to work with a freelance web designer, they may only know about web design. They could create you a stunning website, but it may not attract visitors.

Your website will need a plan to rank well in search engines, and attract and convert visitors. A full service agency will help you with every aspect of web design and digital marketing. They will look at the big picture, and have the resources and tools to deliver you complete success.

Do they understand local Melbourne businesses?

Melbourne businesses will benefit from partnering with a Melbourne web design agency, who understands their target market. An agency that is experienced with local businesses and local consumers, will deliver the best results.

A web design agency located in your own city, will give you peace of mind. You will have clearer communication channels, and a better business relationship. Your digital, design and technical professionals will be just around the corner.

Is Design Point the right agency for you?

To complete your research into the best web designer for your business, talk to our team at Design Point. Ask us the questions that matter to you, learn about how we work, and how we can build your brand online.

We are a full service digital and creative agency in Melbourne. We are ready to chat. Contact us today.

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how to setup high converting landing pages

How to Setup High-Converting Landing Pages

Business owners spend time and resources directing traffic to their website. They may use a range of marketing tactics, including search engine optimisation and search engine marketing. But attracting more visitors to a website, is only the first step in achieving more sales.

Make an excellent first impression

What happens when visitors arrive at your website? Do they make a purchase or perform the action you want them to? A campaign that boosts traffic will instantly fall apart without a high-converting landing page.

A boring or unhelpful page will have a high bounce rate. This means visitors will not continue to explore the site, or take action. They will instantly click away, to find another website that has exactly what they’re looking for.




Landing pages have clear goals

A landing page is specifically designed to guide visitors through a particular process. The website owner might want them to make a purchase, but there are many other desirable actions. Website owners need to decide which action is most important for their business.

Visitors could choose to sign up to an email newsletter, or join in a free course or webinar. They could also communicate with a sales representative, either via email, telephone, or website chat. All of these actions are helping them take one step closer towards making a purchase.

Most consumers are not ready to purchase when they first visit a website. But a great landing page can collect their contact details, so the business can remarket to them in the near future.

Be extremely relevant

The first consideration for a highly effective landing page, is that it must provide exactly what visitors want. Be ultra specific. If you created a PPC advertising campaign for blue and yellow spotted shoes, the landing page should be selling that exact item. A web page featuring different types of shoes is too generic, and potential customers may click away.

Conduct thorough market research

Talking to people within your target market can give you important information. The best landing pages are built with consumers in mind, every step of the way. Conduct market research to learn exactly what they want, the questions they have, and the barriers that may prevent them from making a purchase.

A high-converting landing page will answer all of these questions, without fuss. The content will be exactly what visitors want to read, and provide them with feelings of trust and optimism. Landing pages don’t need to be complex, or even long. There are many examples of short and simple pages that can achieve high conversions. Their content is precise and perfect.

Keep a narrow focus

Internet users get distracted easily – too easily. A landing page that is rich with information on a variety of topics is too distracting. Visitors might find something that interests them, but it might not be what YOU want them to be interested in.

Successful landing pages minimise distractions, including menus and social media buttons. Avoid adding unnecessary links, or information that does not relate directly to your goal. Some landing pages look like a path. They take visitors through a journey from top to bottom, and keep their attention on what matters most.

Create an exceptional user experience

Even if your web page does have a narrow focus, it does not need to be highly salesy. Some landing pages can be too overwhelming and pushy, and this will most certainly send users away. Keep returning to what you learned from your market research, and give your audience exactly what they want.

Help them make a purchase with confidence, because you provide them with the information and reassurance they need. Consumers are intelligent, so work with them to answer their questions and ease their doubts. Landing pages that are easy to navigate and provide relevant information, provide users with a great experience.

Pay attention to the details. Ensure all hyperlinks work correctly, and the layout adapts seamlessly for different devices. Use a service like Responsive Design Checker, to test your landing page on a wide variety of mobile phones, tablets and desktops. The user experience and consumer journey should be almost identical on all devices.

Refine your content

Many features of great landing page content have already been identified. Content should be relevant and meet the needs of all visitors. Also, content is more than written text, and includes images and videos.

Think carefully about every image you include. They say a picture paints a thousand words, so what are your pictures communicating? Consider using product diagrams or quality custom photos. These might require more time and money than stock photography, but they could assist you in achieving higher conversions.

Consider demonstration videos, or videos of happy consumers using your products. Videos can provide prospective customers with an understanding of your business, in ways that text cannot.

Always aim for conversions

As previously mentioned, a landing page aims to convert. It should not have any other purpose, other than guiding visitors towards completing an action. Every feature of the page and every piece of content, should contribute towards this goal.

Revise your landing page several times, and ask for feedback from people who match your target market. Analyse each element on your landing page, to ensure it is necessary and useful. Remove all potential distractions.

Test, if possible

Quite often, website owners will test their landing pages in action. They may build several similar landing pages, to test which ones convert best. A/B testing can provide useful knowledge to improve your campaign.

Small businesses however, may not have the volume of visitors needed to test accurately and quickly. If this sounds like you, do not worry. High-converting landing pages can still be achieved by satisfying the fundamental requirements. Know your goal as a business, know your target market, and help visitors to complete your desired action.

Need help? Talk to our team at Design Point

Our team in Melbourne understand what makes a high-converting landing page. We can support your business with quality web design, pay-per-click campaigns and search engine optimisation. Contact us today.

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revamp your website

How Often Should You Revamp Your Website?

The digital environment is evolving at a fast pace. Google keeps releasing algorithm updates, new trends are emerging, and customers are constantly changing their preferences. The only way to stand out and succeed in this competitive era is to adapt. This applies to your business, your website, your marketing – and everything in between.

Revamping your website is a good start. This way, you’ll keep up with the trends and inspire people to learn more by digging deeper. It can also skyrocket your traffic stats and help you reach a wider audience. Some businesses require a complete overhaul, while others only need small changes. It all comes down to your specific situation.

When Should You Redo Your Website?

There are no set rules on when or how often you should revamp your site. However, it makes perfect sense to take this step under certain circumstances.

For example, if you haven’t redesigned your website in years, it may be time to do it. Perhaps you want to add new features or increase its functionality. Maybe your competitors have better sites with easier navigation and lots of great add-ons.

Another situation when you should consider redoing your website is when you’re not getting the results you want. If your lead generation is low, consider making some changes. These may include adding a stronger call-to-action on your site, tweaking your landing pages, writing new content for your main pages, or changing the design completely.

If the purpose of your site has changed, it’s time for a redo. Let’s say you have a standard business website that highlights your mission and services. Now you want to add an online store or create more lead-generation content. In this case, your old theme and overall design may not work well enough.

Mobile traffic accounts for more than half of all Internet traffic. If your website isn’t mobile-friendly, it makes sense to give it a brand new look – otherwise, you’ll lose out on potential customers and sales.

These are just a few of the circumstances that require a website redesign. You can do it as often as you wish as long as it reflects your brand and goals. However, beware that revamping your site too frequently may confuse visitors.

Why Redesign Your Website?

From more traffic and lower bounce rates to increased brand awareness, revamping your site can do a lot for your business. For instance, if your website takes ages to load, you’ll get higher retention rates and more traffic simply by increasing page speed.

An outdated website that lacks basic features will drive customers away and rank low in search results. One that keeps up with the trends and ensures a smooth navigation will have the opposite effect.

As your business grows, your marketing efforts change as well. What used to work a couple of years ago might not be effective or relevant at this point. Your website should reflect these changes. When redesigning it, consider the changes your business went through.

For instance, you may have moved from a service-based business to a product-based company. By revamping your site, you’ll drive more sales and keep your brand fresh in customers’ minds.

A website redesign may also help increase your rankings in search results. Switching to a responsive theme, for instance, will result in more traffic and greater online exposure. Google prefers mobile-friendly websites – and so do customers. Statistics show that a whopping of Internet users reported feeling annoyed and frustrated when they encountered unresponsive sites.

Need more reasons to give your website a makeover? Approximately 93 percent of buyers say that visual appearance plays a key role in their purchase decision. The colours and graphics used on your site can make or break your business. Consider revamping your pages to enhance their visual appeal and make it easier for clients to identify your brand.

Dealing with high bounce rates? Your website design might be the culprit. It’s not enough to continually add content and update your pages to increase and retain traffic. Functionality should come first. Redoing your site can boost its usability while streamlining both its content and features.

A redesigned, simplified website may also improve user experience, increase security, and drive more revenue. It’s more than just a way to make your site look different. Sometimes, even minor changes can go a long way toward business growth and success.

The longer you wait to do these things, the more customers you’re driving away. Take the steps needed to revamp your website – it could be one of the best things you can do for your business!

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7 Reasons Why Content Is Important For SEO

7 Reasons Why Content Is Important For SEO

Success with search engine optimisation, requires content creation and content refinement. Understanding the true importance of content, will help your business achieve long term SEO results. Let’s identify seven ways that content supports SEO.

1. SEO content tells your story

The information you publish helps search engines decide if your website is relevant to the keywords users search for. Content on your website tells Google who you are, what you do, and how you help others.

Create descriptive and detailed text for your website. This will improve the chances of appearing in the best search results for your business.

2. Content is what search engine users want

Google’s aim is to provide people with superior search results. When someone enters a keyword into a search engine, they want to find highly relevant content. Sometimes people are just looking for information, other times they may be looking to purchase a product or service.






3. Fresh content shows Google your business is active

Minimal benefit will be gained from publishing a large amount of content to your website, and never updating it. One of the reasons many businesses blog, is that it offers an opportunity for fresh content to be published on a regular basis.

Blogging is a great way to share the latest news and events for your business, and educate your customers. The SEO benefit of fresh content, is that Google knows your business is active and engaged with its community.

4. SEO content is the foundation for reputable backlinks

SEO backlinks are important to search engine optimisation, because they demonstrate that a business is popular and reputable. Generally, popular sites link to other popular sites, so Google will judge you on the websites that link to your content.

Before anyone can link to your website, they need to have content to link to. Also, people are more likely to link to your content, if it is high quality and of interest to their audience. Valuing your website content will increase your chances of earning reputable SEO backlinks.

5. Web pages and blogs improve keyword ranking

A great piece of content is naturally filled with key words and phrases. These help search engines understand what the page is about. Creating website content that is focused around one topic and has a clear message, is excellent for keyword ranking.

6. Quality content helps you compete against competitors

A well-written article can bring rewards for many years to come. Your competitors may not be creating their best content, but you can create yours. Evaluate your competitors websites, and see what they are writing about.

Try to create better content than the businesses you are competing against. It will be valued by search engines, but also by potential customers. People will be more likely to click on your website in the search results, if you have better ideas to share.

7. Content can help promote your website in many other ways

Quality content, without a doubt, is necessary for search engine optimisation. There are however, many


Design Point is based in Melbourne and can help your business rank in search engines. We can help you strengthen your website with quality content, that is respected by search engines and your customers. Talk to our SEO specialists in Melbourne about a plan to rank your business on Google today.

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common web design mistakes

Are You Making These 5 Common Web Design Mistakes?

Every business needs to have a website nowadays as this is the primary way customers search for information. However, there is more to building a website than simply creating a few pages and calling it a day.

You also need to optimise your website so your target customers can find it easily. Read on to learn about five of the most common mistakes website owners make so you can avoid them when creating your company’s website.

Underestimating Mobile Traffic

In the past, it was perfectly acceptable to design your website predominantly for viewing on a desktop or laptop computer. However, these days, many customers are using mobile devices, like smartphones and tablets, to search for information, so you need to ensure your site displays well on these devices. Mobile search has surpassed desktop search in recent years. This trend isn’t showing any signs of slowing down.

Your web developer can rework your website so that it is mobile-responsive, meaning it will recognise when a user is on a mobile device and display the appropriate version of your site.

Neglecting Keywords

Keywords, essentially, are the terms that customers enter into search engines when looking for information. For example, a customer looking for a good dry cleaner might search for “dry cleaner in Melbourne”. In order for your customers to find your business, your website needs to contain the appropriate keywords in the right places.

Put yourself in the customer’s shoes and think about what you might search for to find organisations like yours. Those are your target keywords. Make sure that the keywords you come up with are included in your website several times but don’t go overboard.
The keywords should read naturally in the context of your content. This will help to improve your site’s SEO, making it more search engine friendly.

Choosing a Harsh Colour Scheme

It might seem like a great idea to design your website in your company’s signature colours as this could make your site stand out from the rest. However, not all colour combinations are appropriate for websites, even if they look great together in your logo. Think about it from your customers’ perspective: do you really want to strain your eyes to read blue writing on a red background? Probably not.

It’s fine to incorporate your company colours on your website but keep readability in mind as well. If you don’t like the look of it, your customers probably won’t either. Keep it simple to avoid driving prospective customers away.

Disregarding Page Load Times

People have short attention spans today and are accustomed to fast load times. If your website takes too long to load, particularly on mobile devices, customers will likely navigate away from your site in search of a competitor.

When choosing images for your site, try to keep the file sizes as small as possible without sacrificing image quality. Smaller file sizes will load faster. Try to avoid using auto-play videos as well; your customers can press play if they want to watch.

Hiding Essential Information

If your customers can’t find the information they are looking for quickly, you probably won’t have another chance to get their attention. They’ll likely seek out one of your competitors to get the information they require.

Make sure that your site navigation is straightforward. Include links to the most important information on every page. Don’t force your customers to dig through your entire site to find the information they need. Pay attention to which pages on your website get the most traffic so you can guide customers to them.

Fix Your Website Today

If you have made any of these mistakes on your website in the past, we’ll be happy to help you fix them. Get in touch with us today to learn more about our web design services and how we can help you attract new customers to your business.

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the benefits of valuing website content

The Benefits Of Valuing Website Content

An exceptional website requires exceptional content. Many people going through the web design process focus on visual results. Web designs need to be aesthetically pleasing and functional, but quality website content is essential for achieving sales.

Creating a stunning site is not the end of a web design project. Informative content will bring it to life, and regular updates will help potential customers trust your business. Business Victoria recommends that businesses designing websites in Melbourne create relevant content that engages and meets the needs of their customers.

Great content attracts visitors

Quality content will help your website, before visitors even arrive. Relevant and insightful articles will help your site rank in search engines, so you can attract customers to your business. Quality content is the heart of search engine optimisation, because it is exactly what web users are looking for.

Before content can be included in a search engine, it needs to exist. Search engines like Google do care about a website’s design and functionality, especially on mobile devices. But they care most about content – relevant, reputable and helpful content.

Website content creation is a process

Websites should be designed with content in mind, and it may even be the starting point for a design. Web designers consider what their designs need to communicate, and make decisions that support efficient and effective delivery of key messages.

Unfortunately for many people, website content is the last stage in the design process. Hurriedly written text is stuffed in at the end, or in some cases completely forgotten about. Include content planning in the web design process to ensure content is valued and completed.

Planning also ensures content is of the highest quality, represents your brand, and conveys the exact information potential customers need to know.

Fresh content builds consumer trust

Another mistake businesses often make is creating a website with impressive content, and then never updating it. Both search engines and potential customers trust information that is accurate and up-to-date. This includes contact details, team members, opening hours, and descriptions of the products and services offered.

Content updates can include revisions to your primary pages as required, and also news updates or blogs. Fresh blog articles show consumers that your business is active and ready for business. Web users know that the Internet is filled with stagnant websites for businesses that closed down years ago.

Use fresh content to show potential customers that your business is open, successful and trustworthy. Consistent updates will also support your social media and general marketing plans.

We look at the big picture

We design websites that are sales tools. At Design Point, we want your website to look amazing, but we also want it to earn you sales and increase your revenue. We can create a design that puts website content first, is search engine ready, and has a plan for regular updates.

Talk to our website design and SEO specialists in Melbourne, and learn how to communicate convincingly to potential customers.

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make your website design skyrocket

5 Tips to Make Your Website Skyrocket

When it comes to your company’s website, it is not enough to just set it up once and hope for the best. Search engine algorithms are constantly changing, and you need to update your website to ensure that your site continues to rank highly among the search results.

Not only that, but search engines give preference to websites that are regularly updated over those that are static. Here’s what you need to know to give your website a tune-up.

1. Implement a Keyword Strategy

Keywords are the terms that consumers type into search engines when looking for information online. Take some time to identify what your customers might be searching for so that you can incorporate those terms throughout your website. Make sure that the keywords are used naturally in the context of your content.

Search engines have gotten quite sophisticated and can tell when you are stuffing in keywords to try to get more traffic. The keywords you choose need to be relevant to your business.



2. Pay Attention to Your Existing Traffic

Take a look at the analytics for your website. You’ll likely notice that some pages get more traffic than others. Identify your top-performing pages so that you can figure out what is drawing customers to them. Then, you can incorporate those tactics on other pages to boost their numbers.

3. Make Note of Bounce Rates

The bounce rate for a particular page is the percentage of viewers who immediately leave your website after reading the page, rather than visiting another page on your site. As with the previous tip, you’ll find that some pages have higher bounce rates than others. Re-evaluate those pages to figure out how you can improve them to better capture readers’ attention.

4. Monitor the Performance of Any Changes

When you make changes to a particular page, compare its performance before and after the change so that you can see the effects. This will help you understand which tactics are effective and which are not, informing future changes to your site.

5. Consider Page Load Times

More and more people are using mobile devices to search for information these days, and you want your website to load quickly for them. Keep your image files as small as possible without sacrificing quality so that they’ll load as quickly as possible, no matter which device a customer is using.

For more help updating your website, get in touch with us here at Design Point. We’re always happy to help!

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outdated website design

How to Determine It’s Time for a New Website Design

It’s that time of the year again! Regularly checking how is your website working for the visitors, allows you to improve it for better results, and that includes adapting your web design to the digital innovations.

Your site should be functional in terms of content, design and user experience; but if you created it, you will probably believe it’s perfect the way it is because you know how to find everything on it.

However, there are some symptoms that many websites show off, and that are a clear signal of a disease we like to call: outdated web design

We have identified some symptoms below that may trigger your website to be outdated:

Your Conversion Rates Are Low

Independently of what your website offers, as a web owner, you expect a good Return On Investment (ROI). This is a Digital Marketing measure that evaluates how much you invest in your business and how much is coming back to your bank account.

When your ROI is low, or is not as high as you expected at the beginning, chances are your web design does not have what it takes to be a good website design.

To figure this out, you can check your site’s performance with Google Analytics; it allows you to see where your visitors come from, how they found you, how long they stay on your site for and which sections of it they click on the most.

If your web design is not good, most visitors will spend 10 seconds on your page and then they will close it. Basically, if your homepage is not well presented or if it does not show the most important parts of your business with the less amount of clicks possible, your visitors will not convert.

Your Site Takes Too Long to Load

A few months ago, Kissmetrics, the analytics platform based in California, reported that 40% of visitors abandon your site if it takes longer than 3 seconds to load.

This means thousands and millions of losses every year! See it from your own experience, if you are searching for a product and the page you first clicked on does not load fast enough, what do you do? You close it and move on to the next one.

To check how much time a visitor stays on your site, you must verify your bounce rate, which is another measure of Digital Marketing to understand the percentage of single-page visits.

If your bounce rate is high, it means people are not staying on your page long enough, mostly because it takes too long to load and simply has them disengaged. You can view this in your Google Analytics account.

Your Site Is Not Responsive

These days many people use their to surf the net, but when they stumble upon sites that are not optimized for these type of devices, they close it immediately because it looks out of place and not user friendly.

Would you enjoy visiting a web page where you have to zoom in or out constantly? Or maybe with a terrible pop-up distribution? Of course not!

To see how well your site behaves in small screens and portable devices, just check it from your phone. Notice that it feels uncomfortable or that you have to make a lot of effort finding what you are looking for? Then it’s time to contact our team of web designers to convert your site to a responsive web design layout.

Your Visitors Can’t Find What They Need

As we mentioned before, you know your website better than anyone else, but for new visitors, the story is quite different.

When your web design layout is confusing, you force your users to scrutinize the site unnecessarily. And when they have to click too much or search for something that should be at first sight, visitors feel bothered and leave the site.

Your client’s time is precious, and you don’t want them to feel impatient, do you? That’s why your web design should be focused on the UX (User Experience), to make them feel at home and improve those conversion rates.

If your site presents one or more of these issues, it is definitely time to invest in a brand new web design. And if you are still not convinced, consider the fact that your competition may already be working on it as you finish reading these lines.

Fortunately for you, Design Point offers the best web design services in Melbourne. Let us create a completely functioning and appealing website for your business, and get ready to experience the highest ROI you have ever seen.

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what is search engine optimisation

What Is SEO and How It Can Benefit Your Business?

Nowadays, everyone is talking about SEO and how important it is for any website or blog. SEO agencies are popping up everywhere, offering all sorts of services, from content writing and link building to on-site optimization. Business owners worldwide invest millions in these things, but only a few actually know what they’re paying for.

Before spending your marketing budget on SEO, make sure you understand how it works. Then you can decide whether to hire an in-house specialist or outsource this service. Plus, you’ll be able to better assess the results of your campaigns and make adjustments if necessary.




How Does SEO Work?

The acronym SEO stands for search engine optimization. It’s the process of improving your web pages and content to rank higher in search results.

Over 93 percent of online searches begin with a search engine. Every second, Internet users worldwide look up products, services, and information on the Internet. Depending on your niche and type of business, any of them could be a potential customer. However, these people won’t be able to find your business in search results unless your website shows up on the first pages.

Google is the new Yellow Pages. It ranks websites based on thousands of different factors, such as relevance, usability, speed, mobile responsiveness, and more.

Whenever someone types a search term in Google or other search engines, the top rated sites will be displayed on the first page. These terms are known as keywords or key phrases. If your website is optimized for relevant keywords, it will pop up in search results and attract traffic.

Drive Traffic & Leads To Your Website With SEO

A staggering 75 percent of Internet users never scroll past the first page in search results. If your site isn’t there, you’re losing out on potential clients. That’s why it’s so important to optimize your pages and choose your keywords wisely.

Your business needs both on-site and off-site SEO to rank high in search results. On-site SEO involves optimizing individual web pages in order to improve their online exposure and search engine rankings. This can be done by writing quality content, building internal links, adding meta data, and more.

Off-site SEO encompasses everything that doesn’t happen directly on your website, such as brand mentions, online reviews, link building, guest blogging, and social networking. Its role is to improve your search engine rankings and online visibility.

Search engine optimization is an ongoing process. It’s not something you do for a week or a month and then you stop. It’s necessary to constantly work on improving your online presence and keeping your website on top of the search rankings.

seo company melbourne

Why Your Business Needs SEO

Whether you run an online business or a corporate organisation, SEO is a must for your website. When done right, it can boost your visibility online, drive sales, and convey your message to the target audience.

For example, if you have a local consulting business, a well-optimized site will make it easier to promote your services locally and gain exposure in your community. Additionally, it can improve customer experience and help prospects find the information they need without hassle. In the long run, SEO can increase your ROI and enhance brand awareness.

Four in five customers use search engines to find information about products and services in their area. More than 76 percent of those who search on their smartphones for a local business will actually go there within a day. Considering these facts, it’s not difficult to understand why SEO is crucial to your business.

Your competitors are already using SEO to attract customers and generate sales. What are you waiting for? SEO is a lot more affordable than traditional marketing channels. Plus, there are many tutorials or beginners guide to SEO where you can start learning online. Try it yourself – it’s never too late to get started!

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good website design layout

What Makes a Good Website Design

When we create an online business, we worry about offering the best first impression to new visitors. Our web page not only has to be an extensive catalogue of our products or services; it has to be the tool that gets you conversions instead of just visitors, and having a good website design is the secret.
But how do we do this? Where do we start? We unveil the mystery for you to understand how important this topic is.

Spoiler alert: its not as tricky as you may think. The key to having an astounding web design in Melbourne is thinking first about your audience, and then adapting their needs to the page. Let’s take a look around, shall we?

ux website design interface

Consider The UX First

We have said it before, user experience (UX) and the user interface (UI) are game changers. Having a usable web page means making every corner of the site accessible enough for the visitor.

Have you visited a website that really draws your attention but you end up closing it because it is too busy? You are not the only one; statistics show that you only get 5 to 10 seconds to convince the visitor before he or she closes the site forever.

Including UX in your web design makes it understandable for the reader; it’s like when you invite someone to your house, if it is not clean or comfortable, people won’t like visiting you that often.

Make sure all the buttons and menus are easy to view and readable when they first visit, use images to draw the attention without boring the visitors, use pop-ups if you want to, but not too many, and personalize the content to what your audience is looking for.

Really Work On the About Us Page

Every digital business has two things in common: 1) They have a home page 2) They have an About Us page.

Many potential customers want to know what your business is about; the about us section is part of a good web design because it’s an easy way to engage with the visitors.

The homepage is the first impression people get about your company, and the about us page is where they really connect.

Talk about the history of your brand, where is it based, how did you come up with this idea, what you do and how: but don’t settle with technical words that do not create an emotional response from the reader, always keep a friendly tone without being disrespectful.

Include a Search Bar

Your website is the ultimate marketing tool, take advantage of it! Make it easier for the visitors to find what they are looking for.

As we said, the secret to a good web design is to think about the visitors first. Their time is vital, and if they don’t see what they are looking for fast, your last chance to catch them is through the search bar.

It doesn’t matter if you consider your website to be well divided or explicit enough, always include a search bar for a better user experience.

Use Space Wisely

This one is for all the web designers that love binding together videos, music, pictures and words.

There is no need to have them all on the one page; remember that many visitors come from mobile traffic, and automatic playlists, videos or pop-ups mess with the user experience.

Instead of using all these resources at the same time, distribute them throughout your site’s pages. For example, a nice homepage should include short texts and high-quality images related to the business.

You can leave the videos and the music for particular sections, and we strongly advise not to make them play automatically.


Make It Responsive

Now that we have mentioned the mobile traffic, it is time to remind you not only to update your site often, but to make it responsive to smartphones.

A good web design for mobiles has to be easy to navigate, independently of the smartphone the visitor is using.

That means, avoid pop-ups whenever possible, make the menu buttons big enough to be read but not too big to disturb the reader, and it wouldn’t hurt you to optimize the site for voice searches either.

Make the Contact Information Visible Enough

A good quality interface includes allowing the visitor the possibility to contact you for a personalized quote or to request more detailed information about a particular service.

Do not hide the contact information from the reader, because you will make him work harder. It’s not that they are lazy, it’s just the way internet browsing works. We want things to be at our reach, and if we have to click too many times, we get bored or fed up and jump to the next page.

The contact information section must be visible, whether you want it as a page in the top menu bar or at the end of the homepage. It must gather your corporate email, phone numbers and address if possible.

call to action buttons

Do Not Be Afraid of Using CTAs

Sometimes, the buying decision can be changed to your benefit thanks to the call to action buttons.

Words like “contact us”, “get started”, “subscribe now”, “are you going to miss this opportunity?” and “go premium” tingle the readers head and seduce them to click.

If the CTAs come along with an amazing offer like discounts or free trials, even better!

Distribute wisely these call to actions throughout your site, sit back and see your conversion rate go through the roof. But if you have any trouble with this or need some guidance, our team of web designers in Melbourne has your back.

Work With the Visual Hierarchy

Another great idea for having a good website design is working with the visual hierarchy; certain parts of your site are more important than others, you determine this by creating a business or marketing plan.

For example, if your intention is to attract subscribers or to sell specific products for a particular season of the year, make those sections more visible than the others.

The intention is to persuade the viewer; maybe they are visiting your site looking for a pair of winter boots, but if you need to sell more coats, show them a picture of a winter jacket followed by the boots they are looking for.

The visual hierarchy is a strategy widely used for many homepage web designers; you can change the hierarchy according to your marketing plan anytime.

Hick’s Law

Our final advice is to narrow down the visitor choices. Have you visited a restaurant that has a menu with dozens of options? Maybe you got there knowing more or less what you wanted, but when you see a big menu, it takes you longer to decide.

That is the Hick’s law, every additional choice increases the decision time. So, at least for your homepage, present the most requested items or the ones you need to sell the most, and then divide the rest of your products into different sections.

Had you thought about these tips for having a good website design? For further information on this, Design Point offers you the best web design in Melbourne so get in contact with us today.

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advantages and disadvantages of website pop ups

Advantages and Disadvantages of Using Website Pop Ups

As a web owner, sometimes you need to attract your visitor’s attention to specific sections of your site, but how do you do it without messing with the user’s experience? Easy: you ask your web designer to setup pop-up ads.

You have probably stumbled upon a few pop ups when surfing the net, those little windows your browser shows you with information. How many of those have you actually clicked on? How many do you read?

If the answer is almost none, then the web designer that created those pop ups didn’t have in mind your needs as a web visitor or didn’t know how to present them nicely.

Both mistakes are quite common among the website design services, at Design Point, we know your website is the most important marketing tool, that’s why we think that talking about the advantages and disadvantages of using website pop-ups is essential these days.


What is a Pop-up?

A pop-up is a type of advertising originated in the late 1990s; it consisted of a new window that would literally pop-up on your screen and block the content you were reading first.

The idea was good; it was a fantastic way to attract the reader’s attention, but it was incredibly annoying because they didn’t know how to design it properly.

Pop-ups of that time would completely cover the original site, they were aesthetically flashy, and some would even play music automatically; three things that users find incredibly irritating.

With time, pop-ups (at least the ones that were designed for serious websites) got updated and started to respect the user’s experience. Meaning, they were created to attract attention in a positive way instead of making the visitor close the page forever.

Types of Pop-Ups

Our team of web design expertsin Melbourne want to help you choose the right type of pop-up for your website, so they have gathered information about 6 kinds of pop-ups for your consideration and marketing goals.

Each type of pop-up serves a different purpose, and the way they are presented to the visitor does matter!

website click pop ups

Click Pop-Ups

For some web designers, click pop-ups are a perfect replacement for landing pages; they are small windows on-page that show the visitor information they may consider valuable, like a similar product to the one they are watching or a special offer.

Besides the quality of the information they are usually combined with killer call to actions; click popups are known for increasing conversion rates because they allow the visitor to click them if and when they want to.

They do not mess with the viewers’ experience in a bad way, on the contrary, click popups make them feel like they have the decision to open it or ignore it because they don’t mess with the reading.

Exit Pop-Ups

This one must be treated and planned with extra care; exit popups may be perceived as aggressive by the users, but for the web owner it means the last chance they have to get a subscription or a sale.

This kind of popup stops people from leaving your site once they press the X button, then they see a persuasive message that pretends to make them stay longer or finish a purchase.

As a client, it may be annoying because when we make the decision of closing a site we actually mean to do so; but the right kind of message in that last popup could change our final decision and stay a bit longer.

For this type of popup to work, our team of web designers in Melbourn prefers messages that invite the viewer to subscribe, follow the site on their social media and showing the client special discounts.

Timed Pop-Ups

They are only visible for visitors that have already checked your site previously or have signed in with anticipation.

Usually they show on the screen after 30 seconds of activity, and the content is specifically designed for them, decreasing the chances of pestering them or losing a sale.

Sidebar Pop-Ups

They are used to immediately draw the attention of a web visitor who’s scrolling down your page. These type of popups are small but colourful and carry short messages, but important and attractive enough for the eye.

They are mostly used to redirect the user to other sections of the site, to show related content or to offer a subscription.

Entrance Pop-Ups

If there is an exit pop-up, there’s got to be an entrance pop-up; they appear seconds before the user gets into your site and they are big enough to cover all or half the screen.

They must be this flashy to take advantage of the visitor’s feelings towards the site before they have the chance to click or see anything; that reduces the chances of them thinking the popup is bothering their experience.

Just make sure to ask your web designer to make it interesting and big enough; a good idea is offering a 10% discount on their first buy after subscribing, or a welcoming message.

opt in website pop up

Opt-in Bar Pop-Ups

This type of popup is always visible for the visitor whether they scroll up or down; it is useful because it allows the promo to be noticed at all times.

Sure, users can close it but since it doesn’t really interfere with the visitor’s view, chances are the user will continue checking the page without closing, which translates to a higher possibility of the popup being clicked on.

Advantages of Using Pop-Ups

A well-designed popup is a tool that plays in your favour, the secret to make it successful is to combine what users want from a site and your needs as a seller.

Some of the advantages of popups are:

  • You have different types of popups for different parts of your site and the goals you want to achieve
  • Since they are tools with high visibility, you can generate leads quickly if you play it smart enough
  • Popups allow you to redirect traffic on-site
  • They offer you the chance to deliver extra value to determine sections of the site
  • You can create popups designed to gather information and opinions from your visitors
  • You can use up to 3 popups on one page for different purposes, just try to make them simple enough not to disturb the user’s experience
  • They are an amazing tool to gain subscriptions

Disadvantages of Using Pop-ups

Not everything that glitters is gold; so far, popups can be seen as a magnificent marketing tool but if they are not chosen carefully, they can make the visitor feel uncomfortable, harassed and annoyed.

Some of the disadvantages we can encounter when using popups are:

  • We all think they are irritating, that’s why it’s so important to make a pop up useful and simple enough
  • Overusing the number of popups in your site will cause visitors to close the site in a short period of time and probably never come back
  • A well-designed popup will work as a lead generator, but popup blockers are very popular these days, so not everyone may be able to see them
  • They can damage your brand’s reputation if not used correctly
  • For mobile visitors, popups will be more irritating than the ones presented on the computer screen

How to Make the Best Pop-Ups for Your Business?

Since we want to offer you the best web design in Melbourne, we would like to tell you a bit more about what makes a popup a good popup.

In this article we gave you tips about the dos and the don’ts of popups, but let us summarize the ideas for you to understand how we make things work at Design Point.

The best popups will always be the ones that are:

  1. Simple
  2. To the point
  3. Don’t interrupt the user’s experience unless it’s extremely necessary

Simplicity includes messages, shapes, location and colours. Depending on the type of popup you are looking for, we can adapt them to the main goal of your marketing plan.

For example, if you want to gather newsletter subscriptions, a good pop-up for this goal would appear 2 seconds after the user enters your site, and occupies a big part of the screen inviting the user to subscribe.

The less pompous the message is, the better. People don’t like popups already, so why make it worse by writing a whole paragraph in a tiny box?

Choose keywords and numbers to draw full attention of the visitor; if you are offering a discount or a special clearance, say so! Don’t go back and forth about it, the visitor’s time is precious, treat it like gold.

Now, a popup by itself is an interruption of the user’s experience, so how do we manage to make it feel the other way? By choosing wisely where and when we present them.

We mentioned different types of popups so you get an idea of what you can achieve with them, knowing the type of popup you want to use makes it easier for the web designer to create a piece that doesn’t annoy the visitor that much.

Would you like some guidelines for making the most of those popups on your website? Here they are below:

  1. Do not introduce pop-ups for mobile sites! Part of having a SEO friendly website is making it responsive, so if you already have a mobile version of your site, please remove the pop ups, they only bother the users and it’s harder to close them from such a small screen
  2. Play with the showing time, depending on the page of the site the user is browsing, you get to choose whether to show a popup a few seconds after the users gets in, a few minutes after, when they are about to leave or when they click another section
  3. Offer valuable things, don’t just ask for a subscription without letting them know why they may need it, show them the value of their actions and reward them
  4. Make them easy to close, if there is something more annoying for an internet user than popups, are popups that can’t close easily
  5. Avoid automatically playing music or videos, they do attract immediate attention to the ad but can often be perceived as irritating and frequently lowers the page load speed
  6. There is no need to include a popup on every web page of your site, and definitely you don’t have to show more than 3 popups in one page

So, after all this information, the big question is if it actually is worthy to use pop-ups on your site. Many web designers and publishers will say yes, but only if played well.

A pop-up has advantages and disadvantages at the same time, but it is up to the web owner and the web designer to make the most out of it.

The best advice we can offer you from Design Point is know your audience; understanding what they are doing on your website and what they are looking for, makes you understand their needs better, so if you decide to use pop-ups, you can make them attractive and useful enough for them to click on.

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website design user experience

Simple UX Web Design Tips for Better Conversions

Just because a website looks clean and professional, it doesn’t mean it converts visitors into customers. The same goes for SEO; a well-optimized page won’t necessarily lead to more sales and engagement.

User experience (UX) and user interface (UI) can make or break your success online. These practices help optimize the experience that visitors have on your site, which in turn, will lower your bounce rate and improve your ROI.

UX designers do more than just create usable web pages; they focus on all aspects of the user experience, such as accessibility, efficiency, pleasure, and ease of use. These elements lead to a seamless, fluid interaction between users and your interface.

In other words, UX design is user-centered. Every colour, line, and page element is created with the end user in mind. So, how can you make sure your site provides a flawless user experience? Start by implementing these UX website design tips:

Focus on Your Audience

Whether you’re optimizing your site or creating a new one, do it with your audience in mind. Everything from the text and layout to graphics should appeal to the end user.

In this hypercompetitive era, over 70 percent of customers expect brands to offer personalization as a standard. They want to be heard, valued, and understood. A generic website will get lost in the crowd and fail to provide the desired outcome.


Make Your Content Readable

According to the latest research, the average person has an attention span of eight seconds. In fact, even goldfish can stay focused for a longer time.

Digitalisation has changed the way people process information. Internet users no longer read large blocks of text or spend hours trying to find what they need online. Therefore, your content needs to be readable and to the point.

Work with a web design agency who knows how to tweak your copy, visuals, and page elements so that they’re easy to scan. Get rid of the fluff and clutter and keep your content relevant. Make sure your text and infographics convey your message in a manner that’s both relatable and accessible.

colour use to evoke emotions

Use Colours to Evoke Emotions

The colours used on your website have a direct impact on user experience. Bing, for instance, experienced an $80 million increase in annual revenue after choosing a specific blue over other hues.

Good web design relies heavily on colour psychology. Colours have the power to evoke emotions and drive specific actions. White, for example, is linked to simplicity, minimalism, and purity. Black is associated with glamour, sophistication, and substance. The colour pink and femininity go hand in hand.

Depending on your goals, choose a dominant colour for your brand and website. Next, select a background colour that fits into the overall theme. Mix complementary shades to create a stunning colour scheme that aligns with your mission and product offering.

Create a Visual Hierarchy

Customers are more likely to notice elements near the top of the page. That’s why successful copywriters spend hours creating eye-catching headlines. The same happens in grocery stores; the most expensive products are placed at eye level, while the cheapest or less popular ones sit at the bottom.

These principles apply to website design as well. For a seamless user experience and better conversions, it’s necessary to create a visual hierarchy. Use colours, spacing, contrast, and other elements to organize and prioritize your content, whether it’s text or images.

For example, using a larger font is one of the easiest ways to highlight information. A bright splash of colour, such as orange or red, will draw attention instantly. Furthermore, you can create high or low contrast in a design by using muted or bright colours.

UX design is both art and science. When done right, it can dramatically improve how a brand engages with its audience and shapes user experience. A skilled web designer can bring your ideas to life while increasing your ROI and conversion rate. Take the time to find someone who understands your vision and can turn it into reality.

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website design seo friendly

How To Make Your Website SEO Friendly

The digital marketing landscape is constantly changing. One thing remains the same: SEO dictates how much exposure and traffic your site will get. Yet, for many business owners, optimizing their websites for the search engines is often a secondary task. This hurts their revenue and affects the customer experience.

Considering that about 93 percent of all Internet traffic comes from search engines, it makes perfect sense to optimize your website. In fact, over half of B2B marketers say that SEO brings them more leads than any other marketing strategy. If your site isn’t SEO friendly, you’re losing out on potential customers and sales.

Companies invest millions in search engine optimization for good reason. This marketing practice can make or break your business. Since Google drives over 72 percent of all desktop search traffic, optimizing your site is a must.

But what does it take to make your website SEO friendly? Should you focus on content, social media, or web design? Let’s find out!

Choose Relevant Keywords

Keyword research is the foundation of SEO. Before you start to optimize your site, consider what search terms and phrases you want to be found for. These are known as keywords.

Let’s say you provide photography services in Melbourne, Australia. Since you’re targeting local customers, choose keywords that appeal to them. Photography services, for instance, is a generic phrase. You could just as well run your business in New York or somewhere in Europe.

Search for keywords related to your area, such as Melbourne photography services, Melbourne photographer, and so on. Better yet, choose terms that set your services apart, such as Melbourne fashion photographer or wedding photography services in Melbourne.

Use Google’s Keyword Planner, KWFinder, or other online tools to find keywords with a high search volume and low competition. Include these terms strategically throughout your site so that visitors and search bots can find your pages more easily. Place them in your links, headers, blog posts, page titles, and meta data.

seo keywords

Optimize Your URLs

Next, make sure your URLs are SEO friendly. Keep them short and relevant. Since your links are displayed on Google and social media, they should be catchy and easy to read. Would you rather click or

Also, use hyphens instead of underscores in your links. Google bots cannot read underscores. Ideally, include your target keyword for that page in the URL.

Block irrelevant URLs, such as those linking to your privacy policy or TOS, with robots.txt. In case you have any broken links, add a 301 redirect to notify the search bots about your new URL destination.

website optimisation

Build Quality Links

Internal and external links are equally important for SEO. They help increase link juice and build page authority while providing more information to your readers.

For example, if you’re writing a blog post on how to choose a wedding photographer, link to your Services or About page. That’s an internal link. You may also add an external link to blog posts or articles about the different types of wedding photography, posing tips, or wedding planning.

seo link building

Make Your Website Responsive

Computer screens have a completely different shape, size, and aspect ratio than smartphones and tablets. Therefore, your website will look different depending on which device it’s viewed on. To make it SEO-friendly, optimize it for mobile devices too – not just for desktop computers and laptops.

Mobile traffic accounts for over 51.2 percent of all online traffic. Furthermore, it’s expected to reach 79 percent of internet usage by the end of the year.

Contact a web designer to optimize your website for mobile devices. A responsive website will bring you more clients, greater exposure, and higher profits. On top of that, it will get better rankings in search results.

website link building

These are just a few of the things you need to do to make your website SEO-friendly. Post quality content, optimize your images, and add an XML sitemap for better navigation.

Remember that SEO is an ongoing process – you need to constantly update your site and stay on top of the latest trends to improve and maintain your rankings.

Get in touch with an SEO Agency today to assist you with how to make your website SEO friendly.

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website design marketing tool

Why Is Your Website An Important Marketing Tool?

The digital era offers us infinite options to make our business successful, but this can be a tricky benefit, because we search everywhere for the best marketing tool, when we actually should be noticing the importance of a company website.

Sure, Instagram, LinkedIn, Facebook, Twitter, and even Pinterest are significant resources, but the most important marketing tool is, actually, your website.

Think about it as a customer, when you need information about a product or service, you Google it first! When people can’t find your website, they have a harder time sailing through your content looking for what they specifically need.

What your possible new clients find (or not) shapes their perception of your brand, so the easier you make it for them to find you, the better.

But why exactly should you focus on your website this much? Let’s talk about it.

website marketing agency

Why Use Your Website as a Marketing Tool

It is easier to reach the first place on search engines when you have a good website; if you manage to take your site to the first page; the more people can find your business, something that can be harder with social networks.

Your site is the biggest catalogue of your services or products, you can literally personalize it anyway you want to make visitors feel at home and improve the chances of making a sell.

Having an optimized catalogue and a blog, not only helps you to position your site, but also contributes to the digital conversation, your readers want useful information about what they are looking for, not just a digital display cabinet.

Your website is also a great tool to make your visitors truly know you; the about me section is not a formality, it’s an advantage! Once you know your real target, you can adapt your site’s content to their particular needs, use words and images to empathize with them.

On the one hand, a dynamic and nicely presented website can make you increase your conversions to the roof; but on the other hand, a poorly designed site can make your clients and new visitors run away forever.

Not convinced? Gartner, a worldwide research and advisory company, conducted a study about successful marketing campaigns, they surveyed 200 marketers and found out that almost half (45%) of them consider the development, design, and maintenance of a corporate website the most important tool for a successful marketing campaign.

This, of course, does not mean you should totally forget about investing in brochures or the digital ads we already use, just don’t rely entirely on them. You want to use these tools along with social media to redirect traffic to your site, but a messy webpage could waste all your efforts.

social media marketing experts

The Relationship Between Social Media and Your Website

A question must be popping up in your head: if what you just read is true, then why so many important brands are sending viewers to their Instagram and Facebook instead of their website?

There is no unique answer for that; marketing is about strategies based upon your business needs. Some brands consider that engagement is more important (at least for a moment) than redirecting traffic, some others may think that showing off a product on their social media first will eventually attract visitors to the official site.

This will always depend on the marketing plan they are running, but it doesn’t change the fact that your business will still need a suitable website.

The immediacy that the internet offers has changed our online waiting time; we want websites that load fast and we want to click the less amount of times possible, so if we reach a store on Instagram and we have to click 10 to 15 times to find the object we are interested in, chances are we will lose interest around click number 5 and we’ll pass to the next store.

Think this as an internet user, if you were looking for a shoe store, you’d google something like “best shoe store in Melbourne” or “shoe store with discounts in Melbourne”; you’d naturally click the first or second search result.

Once you are on the site, if it’s not nicely presented, or is not organized, and even if the shopping cart is not visible enough, your brain will tell you “this is taking too long” and you will go back to Google for the second or third option.

Now, if you use your social media as a channel for showing off your brand, make sure the site is well done, and that the content that is being produced for the blog is compelling enough and easy to share with the less amount of clicks possible.

How Do I Make My Website The Best Marketing Tool?

Once the importance of your website is understood, you can now edit it or prepare it from scratch to fulfil your target’s needs.

But keep something in mind: to make your site a valuable marketing tool, it’s imperative for you to invest time, effort, and budget; the holy triad of digital marketing.

To help you in this journey, we want to offer you some tips about how to make your website the best marketing tool, but first think about these essential questions:

  • Have you checked how much traffic your website gets from mobile devices?
  • What are your goals with the brand? Do you want to generate leads? Maybe just some branding?
  • Is your website integrated with your social media? If yes, do you ever post links in your social media that redirects to the page or do you just mention your social media in the content you write?
  • Is your target defined and segmented?

After answering these questions, you can update your content strategy to improvise your site. We wrote another post about the Content Marketing Trends for 2018 you may want to check for new ideas.

Lets now review some tips for making your site the ultimate marketing tool, shall we?



Make it responsive

The first question we made: where are your visitors coming from? Laptop or Smartphones? On these days, rarely a webpage will receive more visitors from personal computers than from mobile phones.

Independently of this data, you must work on your site’s accessibility. Always choose a mobile responsive design, people are no longer obligated to wait to get home to check the internet for information, having a site that adapts to the smartphone searches increases your potential sales.

Mobile friendly pages are more likely to reduce bounce rates, supports social sharing, and gets you favorable scores from Google.

Providing the same desk experience on people’s phones is as important as a high overall website speed, so if your site looks different on desktops and mobiles, it’s time for a change.

Produce SEO friendly content

Content is king! You are probably already creating posts adapted to the target you are interested in, but is readable for search engines?

Don’t produce content just to fill your site, instead, choose the right keywords to know what your potential clients are looking for and adapt your site to it.

Find yourself a SEO expert and let them do the magic. Not only for the design of the site but the production of content. Make sure you have basic on-page SEO to boost your search engine ranks and to make your information available for the right people.

Some tips to improve your SEO are using keyword tools to find the exact words your target uses to find what they want on search engines, optimize the images you already uploaded with SEO alt-tags, promote your old entries into the new ones with internal and external links.

Make it social

Haven’t you read something really interesting on the internet and want to share it with friends? Making your content and webpage easy to share satisfies readers and works as free publicity, because they can share it with just a click with their friends, starting a snowball effect.

Not having a share button makes you miss a golden opportunity to convert a lead, improving your engagement and provides the reader with a poor quality user experience.

This share button must be optimized for the regular options: Email, Twitter, Facebook, Google Plus, LinkedIn, and others. Remember digital users are avid consumers, we live in an era where we want to share everything we do all the time, so why miss the chance of making our site sharable?

Make it attractive

This tip can be tricky, because beauty is in the eye of the beholder. We can check the basics, though.

Making your site attractive means making it easy to scroll, with colours and fonts that won’t burn your eyes, and having well organized sections.

Some do’s and don’ts on creating appealing website designs are:

  • Keep it simple, don’t overuse images or words
  • Create clear navigation structures that are easy to follow
  • Use subtle calls to action
  • Choose legible typography, meaning, proper size and colors (please forget about Comic Sans forever)
  • Make it obvious, let your visitors know what the site is about
  • If you need to use many pictures, consider hiring a professional photographer and models, real-people photos outperform the already used by everyone stock photos
  • Nobody likes sites where music starts playing the second they get in, it’s annoying and consumes too many MB
  • If you are going to use pop-ups to promote special offers or a newsletter subscription, make them discreet and easy to read, try not to interrupt the user’s experience
  • Do not overuse Flash! Again, do not interrupt the user’s experience

Work your engagement

If your page is B2B or B2C, write for them specifically, not both. It’s not the same creating content for another enterprise than creating content for individual clients.

Take the talk to each other level; when writing for individuals, the writing style can be more loose, but when you write for other businesses, words must be formal.

Maybe you don’t have the time to update your blog daily, but you can hire a community manager to promote and engagingly create new content for either target you choose.

Keeping your blog up to date or at least periodically updated, increases the chances of improving that ROI, especially if the content you are publishing is interesting and relevant enough for the target, like we said before, we are social consumers.

Personalize the experience

Make the site talk to the reader. When a first-time visitor arrives, there is no interesting data to be displayed besides the one you created for a broad audience.

When the user returns, the content can be personalized based on whatever he had checked before and similar options.

To improve the user experience of your site you can adapt the content according to the buyer’s behavior, offer a unique first-time visitor experience and cater to buyer personas.

Are you interested in more information about making your website the best marketing tool on your reach? You can pass by our blog! Design Point is here to offer you all about web design and development services, design and marketing solutions when and how you need them.

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