SEO optimization can be challenging. There are a lot of available SEO tools, but most of them leave you more lost and confused than leading you to the right path. Luckily, we’ve curated the most important ones to help you achieve your marketing strategy and bolster your SEO performance.
Best Search Engine Optimization (SEO) Tools
Many SEO experts love using Ahrefs because of its convenience. An “all-in-one SEO toolset,” Ahrefs will have everything you need from website optimisation, competitor tracking and analysis, studying customer searches, analyzing an industry’s top-performing content, and of course, tracking your ranking progress. Everything that is related and relevant to your growth and SEO performance can be found in this nifty tool.
Being one of the world’s largest website crawlers, Ahrefs can help highlight what parts of your website needs improvement, so you can rank better in search engines. Moreover, this tool can help you check and fix broken links, which is helpful in reinforcing your website’s ranking. Overall, Ahrefs is one of the most recommended SEO tools by most SEO experts and professionals.
What best way to track SEO on a search engine than to use one provided by the people behind the search engine itself. Google Analytics can help in finding out how visitors locate your website, identify which of your pages and links are clicked by your visitors the most, provide visitor segmentation, and help fine tune your website.
Google Analytics collects data from its mother search engine but can also help you gather relevant information from other browsers like MSN and Yahoo! You can use the data to strengthen your foothold on a search platform. Best thing about it? It’s free.
Provided free of charge to anyone with a website, Google Search Console helps you understand how Google and its users view your website. By recognizing the data, you can optimize your website to improve your website’s performance in Google search results. Google Search Console is useful, especially for new websites as this tool allows website owners to submit web pages for indexing. In addition, Google Search Console allows you to monitor your website’s presence in Google SERP.
Like other keyword tracking tools, Google Search Console will help in measuring your site’s search traffic, performance, fix your site, and give you the chance to stand out in Google’s search results. Although a free service, Google Search Console does a great job of what it’s set out to do.
Designed and engineered to help websites improve speed and loading time on almost all devices, Google PageSpeed will optimize your website’s content by reporting on the performance of a page and provide suggestions on how the said page can be improved. Google PageSpeed offers both lab and field data that can be useful for debugging performance issues and improving user experience.
Page speed is essential to SEO. in fact, it is a direct ranking factor. Google always factors in user experience and the time they take to leave a website counts. Studies show that when users leave a website after just about 3 seconds, it is an indication that their experience is bad – and Google doesn’t like that. Google tends to give preferential treatment to websites that load fast so having better page speed gives you an edge in your SEO rankings.
This one’s a dead giveaway. Plagiarism tools help you ensure that your websites have unique content. This is important for ranking on search engines and improving your SEO standings. Plagiarism tools will help you ensure that none of the content in your website is plagiarised as this can cause your pages to drop down in rankings. What’s worse, plagiarism can actually merit a Google penalty which can be bad for your website.
So, using a plagiarism checker tool every time you conjure up content is good practice. Not only are you not passing someone else’s work as your own, but you are also safeguarding your website from Google’s deadly penalties, from which, it may be hard to recover from. Many websites offer these services, and most of the time for free. So take advantage of this free tool to help you improve your chances of ranking up the search engines.
Start Implementing Today
Researching for the best SEO tools can be challenging, but it doesn’t have to be overly taxing. Check out these SEO tools and use what works for you in boosting your website’s content marketing strategy and number up the ladder.
To take your marketing to the next level, get in touch with the experts at Design Point. Find out how we can boost your online presence and revenue today.