When it comes to getting your brand seen in the online world, there is nothing more important than having a strong SEO strategy in place. Search Engine Optimisation (SEO) is about optimising your site in order to improve the number of organic visitors. There are many different components that go into this, each one vitally important.
One of the fundamental elements to SEO is that it is constantly changing. You may have mastered it one week, only to discover changes in the algorithm have put you back as you fumble your way through once more. One of the best things you can do is stay on top of predicted SEO trends to stay current in an ever-changing market.
AI – or artificial intelligence – will play a critical role
Ai is currently changing how people interact with online content. Google added in an AI algorithm a few years back called RankBrain, which has a unique ability to learn.
The amazing thing about RankBrain is that it can teach itself how to do something, without the need for human intervention. The idea is to help Google determine valuable search results for search queries that it hasn’t encountered before. It makes a connection between different words or phrases in order to supply the user with the most relevant search results.
With new search queries accounting for about 15 percent of all queries, it stands to reason that it will play a significant role in SEO.
Keyword research is more important than ever
While keyword research has always been considered a valuable part of SEO, it would appear that its value is set to increase.
Google is no longer a search engine, but an answer enginev and keywords will continue to play a key role in whether or not you rank in searches.
Instead of picking a direct keyword, it helps to select topics. Typing this topic into the Google search bar, will then come up with a number of suggestions. These will form your secondary keywords.
Mobile optimisation is more vital than ever
Did you know, almost 60% of Google searches are now carried out on a mobile phone. The number of smartphone users is increasing around the world, making the need for mobile optimisation more crucial than ever before.
Google now uses mobile-first indexing, which means the mobile version of your website is actually given priority over the desktop version. If your website isn’t optimised for mobile, then you will end up losing out on plenty of traffic.
You can use Google’s Mobile-Friendly Test to check it out.
Voice Search Optimisation is set to take over
Voice-based shopping is expected to increase to about $40 billion in 2022. With the growing popularity in smart speakers, such as Amazon Echo and Google Home, there’s no doubt that voice search is set to skyrocket.
One of the best ways to ensure your content is VSEO optimised is to ensure it is conversational and targets the long-tail keywords. Essentially, you need to think about how we talk, and what questions we might ask a smart speaker. This will determine the keywords you should be targeting in searches.
When people type, they tend to choose targeted keywords, however when they speak, these searches contain more words.
Video is the way forward
Online video has exploded in recent years, and YouTube now has more than 1 billion users. If you haven’t yet dived into video content for your brand, then now is the time to get started. According to Cisco, video is set to take over all other forms of content when it comes to consumption.
You can optimise your video by including keywords into the title and description. Be careful not to keyword stuff. It is about finding that delicate balance between adding value and getting in as many keywords as possible.
Staying on top of these 5 key SEO trends will give you a good chance at getting ahead of the game and seeing your brand soar. SEO is a constant battle that you should be working on daily. It can make all the difference to your success.
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