Every business needs to have a website nowadays as this is the primary way customers search for information. However, there is more to building a website than simply creating a few pages and calling it a day.
You also need to optimise your website so your target customers can find it easily. Read on to learn about five of the most common mistakes website owners make so you can avoid them when creating your company’s website.
Underestimating Mobile Traffic
In the past, it was perfectly acceptable to design your website predominantly for viewing on a desktop or laptop computer. However, these days, many customers are using mobile devices, like smartphones and tablets, to search for information, so you need to ensure your site displays well on these devices. Mobile search has surpassed desktop search in recent years. This trend isn’t showing any signs of slowing down.
Your web developer can rework your website so that it is mobile-responsive, meaning it will recognise when a user is on a mobile device and display the appropriate version of your site.
Keywords, essentially, are the terms that customers enter into search engines when looking for information. For example, a customer looking for a good dry cleaner might search for “dry cleaner in Melbourne”. In order for your customers to find your business, your website needs to contain the appropriate keywords in the right places.
Put yourself in the customer’s shoes and think about what you might search for to find organisations like yours. Those are your target keywords. Make sure that the keywords you come up with are included in your website several times but don’t go overboard.
The keywords should read naturally in the context of your content. This will help to improve your site’s SEO, making it more search engine friendly.
Choosing a Harsh Colour Scheme
It might seem like a great idea to design your website in your company’s signature colours as this could make your site stand out from the rest. However, not all colour combinations are appropriate for websites, even if they look great together in your logo. Think about it from your customers’ perspective: do you really want to strain your eyes to read blue writing on a red background? Probably not.
It’s fine to incorporate your company colours on your website but keep readability in mind as well. If you don’t like the look of it, your customers probably won’t either. Keep it simple to avoid driving prospective customers away.
Disregarding Page Load Times
People have short attention spans today and are accustomed to fast load times. If your website takes too long to load, particularly on mobile devices, customers will likely navigate away from your site in search of a competitor.
When choosing images for your site, try to keep the file sizes as small as possible without sacrificing image quality. Smaller file sizes will load faster. Try to avoid using auto-play videos as well; your customers can press play if they want to watch.
Hiding Essential Information
If your customers can’t find the information they are looking for quickly, you probably won’t have another chance to get their attention. They’ll likely seek out one of your competitors to get the information they require.
Make sure that your site navigation is straightforward. Include links to the most important information on every page. Don’t force your customers to dig through your entire site to find the information they need. Pay attention to which pages on your website get the most traffic so you can guide customers to them.
Fix Your Website Today
If you have made any of these mistakes on your website in the past, we’ll be happy to help you fix them. Get in touch with us today to learn more about our web design services and how we can help you attract new customers to your business.