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Web Design Trends in 2016

Web Design in Australia is a competitive and fast paced industry and being able to predict the top trends ahead of time will give your design a chance to stand out from the crowd. The exciting thing about the Internet is that it’s still developing and ever evolving with fresh and innovative ideas to enhance user experience. We have included some predictions for the top website design trends for 2016 so have a read below:


Cinemagraphs – Animated images

Did you notice that still photo just move? Yes, this is the new craze within the Internet today! Animated images known as Cinemagraphs and we think it will be featured in a lot of websites this year.


Cinemagraphs are a series of images that are edited to create a seamless loop, similar to an animated gif image. They are like a mix between a photograph and a video, which forms a storytelling piece of media. Although this piece of media gains a lot of user attention what makes them even more impressive is that they do not consume much memory space compared to using a standard YouTube video. A standard Cinemagraph image can take up less than 3 megabytes compared to a standard YouTube video which can take up to 8 gigabytes.


An example of a Cinemagraph piece is shown below:



Parallex Websites

One big design trend that would see most websites have in the new year is a parallex scrolling design. This involves the background image moving at a slower rate to the foreground, which at the same time creates a 3D effect as you scroll down the page. It provides a nice modern style of viewing a website and can really engage users into browsing the site for longer.


An example of a Parallex web design can be seen on Hyundai Forklifts, a website we designed and developed here in Melbourne.


Mobile Friendly Design

Back in April 2015, Google’s Mobile Alogarithm had kicked in which included the expanding use of mobile-friendliness as a ranking signal. Starting April 21, if your website is not considered by Google to be mobile-friendly, it’ll be harder for people to find your website through Google search on their mobile devices.


A website is considered mobile-friendly when a user can:

• easily read the content on a mobile device without pinching and zooming in to read the text.


• navigate through the site with one finger (including big buttons, easily placed menu button and accessible call to action buttons)


In other words a mobile-friendly website means it needs to be readable and useable for people accessing your website on smart phones.


responsive website design

Image from Google Webmaster Central blog

Background Video

Another trend we will see in web designs in 2016 are the use of background videos, which would be a lot easier to produce than the Cinemagraphs. The use of background videos allows designers and developers to be more creative with their websites and at the same time having multiple mini-scenes transitioning to share their products and services.

Check out some of these website background videos for ideas on how to incorporate these on your site.


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