How a torch company used SEO to light up some serious results
How we increased traffic by over 200%.
How we increased traffic by over 200%.
LED Torches Australia is one of the leading torch distributors in Australia. Based in Melbourne, the company offers a range of high quality and powerful torches that are both functional and designed for any type of application. From headlamps to long distance flashlights, they are designed to light up the dark wherever you are.
Hoping to increase branded and non-branded visibility online, LED Torches Australia reached out to Design Point Digital to help them reach this goal. DPD put together an SEO strategy focusing on backlink building, content expansion, and product optimisation to ensure the best performance of their website.
576%
Increase inOrganic Growth
250+
Page 1 Keywordson Google
58+
Keywords inTop 3 Rankings
As a prospective leader in the Australian market, they had no existing brand visibility or search engine presence. To tackle this, DPD was assigned the role in generating more brand awareness and crafting an SEO campaign around their range of flashlights and lighting equipment to increase rankings in organic search.
DPD was up for the challenge to create an SEO strategy for LED Torches Australia, even though their digital footprint had shown low organic presence. The objective was to increase the brand awareness in front of more eyes in Australia to drive online sales through search engine rankings. Our campaign for this brand continues to be an online success today.
As a result for DPD’s successful SEO strategy, this brand not only gained brand recognition in the digital landscape but had cemented a strong digital presence in Australia and penetrate the market to create a loyal database of customers. Our campaign helps the brand drive sales and spread a buzz around the brand, resulting in daily purchasing of their products.
78%
Increase in organic growth, in 12 months
20+
Page 1 keywords on Google
298%
Increase in Conversion Rate
72%
Increase in online traffic in 12 months
25+
Page 1 keywords on Google
1.1k
Savings in Ads traffic per month
146%
Increase in online lead growth
20+
Page 1 keywords ranking on Google
48%
Increase in Conversion Rate
174%
Increase in online lead growth
36+
Page 1 keywords ranking on Google
42%
Increase in Call Leads
90+
Keywords in top 3 rankings
255+
Page 1 keywords ranking on Google
58+
Keywords in top 3 rankings