Local Search

Optimise for your local area

We’re Melbourne’s local SEO company that drive measurable results for our clients in local search. With the use of our tailored strategies and content marketing approach, we’re your local SEO services that will not only have you increase your rankings, but will maximise your traffic and sales.

Working with other local SEO companies will only focus on low hanging fruit when it comes to keywords. Not us, we will craft a local strategy that will target high qualified volume from search engines and have you convert them into transactional customers. This will prepare you for improved growth when you enlist our services as a proven local SEO agency that delivers.

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Target Local SEO in Your Specific Area

Design Point Digital can show you how local SEO can benefit your business and ways to stand out from your competition.

As search engine optimisation evolves when targeting different keywords, our goal is to always focus on qualified traffic, conversions and sales. This enables us to boost your online presence and visibility to be seen more, and deliver maximum profit.

With our local SEO experts based in Melbourne, we have 10+ years of data-driven search marketing experience that involves up to date content, strategic market analysis, and user-friendly search for our customers. Whether you’re based in Melbourne, Sydney, Brisbane, Perth, or the Gold Coast, we have a campaign that will drive real business results.

Some of Our Recent Results


We achieved growth in sales for this client’s website through search optimisation.


Increase in organic growth, in 12 months


Page 1 keywords on Google


Increase in Conversion Rate


Traffic boost for cleaning supply company


Increase in online traffic in 12 months


Page 1 keywords on Google


Savings in Ads traffic per month


How forklift hire company grew faster with a successful SEO strategy


Increase in online lead growth


Page 1 keywords ranking on Google


Increase in Conversion Rate


How a party shop grew their call leads by 42%


Increase in online lead growth


Page 1 keywords ranking on Google


Increase in Call Leads

Partnering with the best

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Optimise and be found

When searching locally for information, a local SEO company can make sure your business stands out in the SERPs.

The team at Design Point consisting of SEO experts and strategists, know what works when it comes to local search engine optimisation in Melbourne and how to target the right demographic, the right way.

Having a website is just not enough. You have to be found, therefore have your website put in front of more customers near to you.

Together, we can show you how to scale up your local SEO and stand out from your competition.

Don’t Just Take Our Word For It

After relaunching our website, we saw instant results. Design Point targeted customers specific and unique to our target audience. We saw a huge increase in traffic to the website and our ranking in Google has never been better.

– Ben, Safecoat Flooring

What does Local SEO involve?

As we grow, it is important that our clients do too! Part of our SEO services is to continuously look for growth opportunities when it comes to each campaign.

It’s essential that you take advantage of what Google has to offer when it comes to targeting new customers near you.

Optimisation with Google My Business

Claim your Google My Business listing as a first step to optimising for local search. We’ll show you how to optimise your listing to provide more clarity on your business and how to add the details your customers are looking for.

The importance of NAP details

For local SEO, it’s important that your NAP (name, address and phone number) is consistent across the internet.


Learn more about what local SEO is about

Local SEO is a marketing strategy used to focus on optimising your online visibility in local search results.

Search engines such as Google have looked over search intent over the years and quickly realised that users are searching for products and services in their local area.

This is why when you search for a particular cafe or retail shop near your workplace, you will be shown the closest results in your proximity. If you look at completing the same search at home, you will have a different list of results.

It wouldn’t make sense to show a restaurant from Sydney showing up in your search results if you’re searching for a restaurant in Melbourne, right?

Any business that has a physical location can look at implementing local SEO, as well as businesses who service different areas at the one time.

If you have a business that generally interacts with customers or provides a service in a particular area, then local SEO is a must for your business.

Local search helps small businesses become higher in their local listing results within their neighbourhood. For larger brands such as retail stores, it could be beneficial for them to promote multiple locations in other areas.

By targeting your local audience segment based on an exact location, you can qualify traffic that are most likely to transact. You’re also assisting Google and other search engines who provide the relevant results to the user’s local proximity. This is ideal if you own a brick and mortar store like a retail shop. When you’re seen by the right users, you can look at dominating your local market, which will help you gain even more return on investment and a control over your market share.

When it comes to Search Engine Optimisation, or SEO, it involves optimising your website to make it more visible on search engines for user intent phrases. SEO involves optimising on a larger scale. To differentiate, local SEO is more focused on targeting your audience near your business or within your local community. You could say that local SEO sits under the SEO umbrella.