As one of the most awarded UX agencies in Melbourne, we help local businesses and organisations change their user experience online. How? By building a digital presence that’s stunning, accessible, and functional to use at any time, no matter where you’re located.


Creating The Best User Experience

User Experience (UX) defines as a user interacting with your website and if you’re answering their query while browsing. UX is the most important part of a website as it acts as your digital salesperson influencing lead generation and conversions.

UX isn’t just a web design jargon. There’s more to it than colours, graphic design, line heights and layout design. Behind every great website, there’s a strong UX design and UI (user interface) that brings a website together.

With 10+ years of UX web design strategies, data analysis, user-centred design, and tailored web development, we know a thing or two about building a better user experience for your customers.

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web design melbourne agency

Tailored UX web solutions

What We Do

Our UI/UX web designers are well versed when it comes to creating graphic elements and a strong website structure. We’re a specialist creative agency that crafts the experience, usability, and emotion a user feels when browsing a site to deliver the ultimate digital experience for them.

website design and development

User Experience

We help businesses create websites that are useful, appealing and engaging. Our UX strategies change user behaviour and website owners for the better.

  • User data analytics
  • UX content strategy
  • Product or service roadmap
ecommerce web design

UX Design

It takes a great website to capture a user’s full attention. We use our UX experience to do just that and create engaging websites that users will enjoy, return and recommend.

  • Mobile design
  • Wireframes & prototypes
  • User interface design
digital marketing services

Web Development Accessibility

To help users navigate their way through the information or products they’re looking for, we develop sites that are accessible to keep your audience engaged and informed.

  • eCommerce solutions and integrations
  • Mobile web development
  • Content management systems

Improved Design For Leading Brands

We’ve helped big brands deliver a strong online presence.

kerry logistics logo
economix logo
complete food services logo
heli forklifts logo
fenix light australia logo
sezar logo
led torches logo
hyundai forklifts logo
ux digital conversions


UX That Transforms a Visitor into Customers

At Design Point, UX is at the forefront of all our design and development processes because if we’re not helping your business serving a great user experience then what’s the point of building a website? We never sweep the user experience under the rug – not for budget purposes, project timelines or anything else. Some of the strategies we use to promote a strong transactional experience for your users include:

  • Years of experience in web design and development
  • Mobile-friendly design work
  • Navigation planning to weed out complicated menus
  • Using modern web design trends in creating a purpose built user interface (UI)
  • Wireframes for our larger projects to build information architecture (IA)


Websites With Good User Experience in Mind

By analysing the behaviour and intention of users, the UX design must create the best browsing experience for all users.

Forgetting about UX can result in a website that people will bounce off and not return to. When it comes to implementing effective UX design it can have users returning and creating long term positive effects, which include:

  • Increased user engagement
  • Improved user browsing time
  • Increase in sales
  • Improvements in conversion rates
  • Reduction in bounce rates
websites with good user experience

Learn More About UX Design

UX design stands for user experience. The UX design is the process of creating digital products and services that provide a meaningful and relevant experience to end users.

To put simply, a good UX design experience involves making digital products easier and user-friendly to use. It’s about understanding how a user interacts and creating a intuitive experience that solve’s the user’s problems.

In today’s website designs and digital landscape, UX design is more important than ever before. With so many brands competing for attention, it’s crucial to have a website that delivers purpose that’s easy to use and offers a great user experience.

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