An SEO Agency Delivering Results, Not Excuses

Standing out in front of other brands within your niche isn’t easy, but with our SEO services across Melbourne we are here to beat your fierce competitors to the finish line. There’s no point in having a stunning looking website if people can’t find you, right?

Adjusting your SEO strategy to meet business objectives is the key to improving your online marketing and promoting your brand’s identity.

We take on the process in putting your business in front of more eyes in SERP’s for related topics and keywords related to your niche.

We’re an SEO agency who take a deeper dive in understanding your target audience so we can deliver qualified traffic and long-term results, even during difficult times in business.

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Partnering with the best

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Growth Focused SEO Strategies That Work

In order to grab that first page spotlight, you will need an SEO company right here in Melbourne to give you that chance. Whether you are local or in Australia, our digital marketing experts can tailor a SEO and SEM campaign to attract more customers and generate more leads for your business.

Being one of many SEO companies in Australia, we offer customers our in-house web design expertise to really understand how the site is built and it’s potential to grow online.

With years of experience in search engine optimisation and digital marketing, our SEO services are here to push your brand in front of more searching eyes.

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Real Growth For Leading Brands

We’ve helped big brands deliver a strong online presence.

kerry logistics logo
economix logo
complete food services logo
heli forklifts logo
fenix light australia logo
sezar logo
led torches logo
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Our SEO Results Speak For Themselves

FENIX LIGHT AUSTRALIA

We achieved growth in sales for this client’s website through search optimisation.

78%

Increase in organic growth, in 12 months

20+

Page 1 keywords on Google

298%

Increase in Conversion Rate

APEX CLEANING SUPPLIES

Traffic boost for cleaning supply company

72%

Increase in online traffic in 12 months

25+

Page 1 keywords on Google

1.1k

Savings in Ads traffic per month

BIONDO RENTALS

How forklift hire company grew faster with a successful SEO strategy

146%

Increase in online lead growth

20+

Page 1 keywords ranking on Google

48%

Increase in Conversion Rate

BALLOON & PARTY FX

How a party shop grew their call leads by 42%

174%

Increase in online lead growth

36+

Page 1 keywords ranking on Google

42%

Increase in Call Leads

LED TORCHES AUSTRALIA

How we grew Australia’s torch company in 6 months

576%

Increase in organic growth

250+

Page 1 keywords ranking on Google

58+

Keywords in top 3 rankings

melbourne cookie co results

MELBOURNE COOKIE CO

How this personalised cookie company used SEO to increase amazing organic growth within 12 months

90+

Keywords in top 3 rankings

255+

Page 1 keywords ranking on Google

58+

Keywords in top 3 rankings

Level Up With Our SEO Solutions

Search engine optimisation (SEO) should be one of the top channels of your digital marketing strategy and for long-term business success. Start focusing to get your online marketing efforts on the right foot and start reaping the rewards of organic traffic. Partner with the SEO consultant experts that works towards bottom line results and increasing your ROI.

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More Traffic with Long-Term Results.

Search engine optimisation is an ongoing marketing tool that requires monitoring, tweaking and several strategies implemented to drive measurable results for your website.

You’re in luck, Design Point Digital is an SEO agency that’s been working with websites and optimising them for years. Once you find yourself ahead of the game we will keep you there to keep delighting visitors for the long haul.

Looking for an improved conversion rate?

Our SEO management services will make sure that your website is set up for SEO and geared towards conversions. Our marketing specialists will conduct a website audit to pinpoint areas for improvement that will look at increasing your conversion rate.

SEO Services To Boost Traffic & Online Visibility

Our in-house SEO experts are here to deliver custom SEO services to meet your goals and business needs.

Optimised For The Right Audience

Anyone can get traffic but is it targeted to your specific audience?

Our SEO specialists know how to bring in traffic from visitors that are looking for your product or service. We start by carefully analysing data from a selection of keywords that will hit your customer base. We then convert visitors by nurturing the lead and eventually have them transact.

Our content experts create engaging copy in-house, which is backed by market research so you’re always showing the right content to your customers at the right time.

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Don’t Just Take Our Word For It

After relaunching our website, we saw instant results. Design Point targeted customers specific and unique to our target audience. We saw a huge increase in traffic to the website and our ranking in Google has never been better.

– Ben, Safecoat Flooring

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A Tailored SEO Strategy for YOU

We understand what it takes to build a business in Melbourne because we’ve done it ourselves! However, we also realise that the successful strategy we implemented for our business may not be the right fit for you.

There’s no universal solution when it comes to mastering SEO in Melbourne. Your target audience, your industry specifics, and your growth aspirations all play crucial roles in shaping an effective search optimisation plan. We take the time to understand you and your business, using this insight along with data to craft a bespoke SEO strategy that your business can leverage to achieve the best results and desired outcomes.

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We Help Brands Reach The Top Of Their Game

Some SEO agencies in Melbourne would offer a band-aid approach picking up the odd casual browser who don’t convert, not us.

We take a deeper dive into your search engine strategy to narrow down relevant online users that are guaranteed to flow through your marketing funnel. This involves picking the most relevant keywords that will attract transactional customers instead of the casual wanderer.

We consistently put small and large businesses on the Google map anywhere in Australia. So if you’re ready to explode your organic reach and sales revenue get in touch with our team of specialists today.

Why Choose Us?

Not only are we a local SEO company but we have a talented in-house team of website specialists who understand how a website is built, its purpose and the mechanics that are sinking your ranking efforts. This allows us to fix all pending errors (no bandaid fixes) and issues that are letting down your ranking efforts.

Don’t fall behind and engage in a Design Point strategy today. We’re one of the top SEO companies that create a growth-focused, targeted and long-lasting campaign for businesses in Melbourne, Sydney, Brisbane, Adelaide, and Australia wide.

Questions About SEO Marketing

Search engine algorithms play a big part in the SEO game. Their role is to look for different clues amongst search listings to give visitors the exact results they’re looking for. Search engines are powered by algorithms to find which web page represents the best answer for each search query resulting in ranking the given keyword. There are three steps when it comes to how search engines work; crawling, indexing and finally ranking.

Step 1: Crawling

This is where search engines send out their robotic web crawlers to find new web pages across the internet and record information about them. These crawlers are also knows as ‘spiders’ or search ‘robots’.

Step 2: Indexing

Indexing is when a search engine will decide whether a web page contains worthy content to include in their search results. When a web page or content is being indexed, it is stored to be retrieved at a later stage. When web pages offer valuable content, then they are placed into the index.

Step 3: Ranking

The final step is when the keywords start ranking in search results. Ranking keywords can only happen when the crawling and indexing steps have been completed. So once a search engine can crawl and index your website, then you can start to rank in organic search.

There are more than 200 ranking factors or signals that search engines use to rank your website. These all fit under the three pillars of SEO: technical optimisation, on-page and off-page optimisation.

Design Point is 100% Melbourne made, with a team of industry specialists devoted to getting you the right kind of traffic to your website.

Our case study of results highlight that our approach and strategy works, no matter what industry we are tackling. Wile other agencies are just promising first page guarantees, we’re here to deliver more than that. Our approach is to attract the right audience to your page, nurture your leads and have them convert into valuable paying customers.

Not only do we pride ourselves in honesty and transparency, but we are thorough in what we do. Our team are well aware of the black hat SEO tactics out there (which Google takes very seriously), therefore we’re dedicated in getting the best results the right way, no shortcuts used.

The short answer is, it depends. Although this answer can be frustrating to hear, it’s actually the truth. There are many factors that must be considered such as how long your website has been around for, how optimised your website is currently, is the website structured correctly. and many other SEO variables.

Once we have started any work on your website and depending on other technical factors in place, it could take anywhere from 2 months to 12 months to really move the needle. This may seem like a long time running, but once you start to gain momentum, you’re well on your way to reaping the benefits for a long time coming.

To ensure you’re receiving full transparency throughout your campaign journey, we share monthly reports with every one of our clients to track your keywords’ performance. We will lead you through each milestone of the campaign and ensure you receive professional assistance throughout.

The short answer for this is, YES. By implementing SEO into your overall marketing strategy, you’ll be investing in long term search visibility, and have the chance to jump in front of more eyes of your customers.

Keen to learn more about the benefits of SEO for your business? You can contact us online or request a FREE SEO audit report of your website.

Each SEO campaign varies depending on a number of different factors including what keywords and niche you’re keen to target, site history and how heavy your site’s SEO standings are. Costs are calculated by understanding your business goals and what audience is being targeted.

Creating the right SEO campaign is customised to your business and will take time to analyse. To learn more about how SEO can help your business grow, get in touch with us today to book a FREE SEO strategy session.

All work is completed in our Melbourne office to deliver exceptional results for your business. This is to ensure we guarantee an SEO strategy that keeps in line with industry standards and your campaign receives the treatment it deserves.

Website Isn’t Generating Traffic

Noticed that your website isn’t generating traffic after having it published? This can be due to a number of factors, a common one being the site wasn’t built with the user intent in mind. The value of online traffic has significantly increased over time, so it’s important to invest in an effective SEO strategy that covers all basis to attract more eyes of potential customers.

Time Investment For Businesses

Many business owners have the expectation of ‘build a website and they will come’ when it’s time to present their brand online. In the early days a simple website with great content could generate significant business from minimal marketing efforts. Unfortunately, those days are no longer to crack the online market and these days it’s crucial to invest in time when it comes to building an online asset.

Limited SEO Knowledge

With years of experience we have tested the best SEO strategies that are the envy of our growing competition. Our expert team of SEO specialists have the knowledge to ensure that you will get the most out of your SEO investment. Delivering white-hat strategies that are optimised to growing your brand along with keeping your audience that matter to your business needs is our priority.

You’ll know if your SEO is working by seeing a change and improvement in your traffic, leads and sales increase over time. We ensure that we’re on track with your goals so that we’re achieving the best results for your business.

Yes, organic search is still relevant today and is one of the most used marketing channel for your website. If you’re not visible in search and ranking for relevant keywords, then it’s difficult for your audience to find you. SEO will help you boost your visibility across search engines and clicks from ready-to-buy browsers.

Yes we definitely do. With an extensive knowledge and experience working with eCommerce businesses, we are here to achieve outstanding results for your online store. We are experts in providing SEO within popular eCommerce platforms such as WooCommerce, Shopify, Magento and Big Commerce.

SEO marketing can seem complex due to the different ranking factors required to rank a website. The process of search engine optimisation is to boost your website in Google’s organic search results.

What’s involved? In a nutshell, there are over 200 signals that impact a website’s organic ranking that are all considered to be weighted differently. Our digital experts combine strategies to have the signals point in the right direction by working on your website’s copywriting, on-page content structure and off-page link building – which will result in more traffic, leads and sales!

SEO is one of the main marketing tools we suggest to increase not only your traffic to your website but also your sales and leads. With an effective strategy, SEO is one of the best ways to create and maintain visibility across search engines to put your brand in front of more eyes. We are like many other SEO companies that guarantee relevant traffic, but additionally we aim to improve your ROI.

Surviving in business depends on sales, and in today’s world, increasing sales online requires a strong digital presence. One way to enhance your marketing in organic search is with the help of SEO. Although there are other ways to promote your business throughout the web, nothing beats the power of search engine optimisation, as it is known to increase your ROI when implemented effectively.

Statistics show that SEO can have a better ROI than traditional forms of marketing such as TV ads, promotional flyers or other print ads. Optimising websites provides businesses with an increase in SERP visibility, awareness, branding, web traffic and credibility within their niche.

SEO targets quality traffic through organic search, which involves reaching out to potential customers through inbound marketing methods and making it easier for them to find you when they want information.

We didn’t become Melbourne’s specialist SEO company by using shortcuts. We take a holistic approach to our SEO services offered to our customers. From industry and keyword research, on page optimisation, competition analysis, a clear content strategy and local SEO, it’s all included in our SEO management campaigns. Transparent SEO pricing, no hidden surprises here.

There are two main differences when using SEO or PPC marketing. The first is that pay per click (PPC) ads appear at the top of the page above the organic listings which is leveraged by SEO. The second difference is that traffic from the organic listings is free, whereas traffic from ads at the top of the page work on a cost per click basis.

Both of these marketing methods have their pros and cons. Having the right digital marketing strategy with short and long term goals are essential in making that SEO or PPC decision.

Having high-quality content with keyword density that is targeted to your audicnece is essential when growing your search rankings. The copy on your website should be relevant, regularly updated and relevant which is an integral part of a successful SEO strategy.

Our core values

We offer simple pricing to really start moving the needle for your business. All campaigns include no lock-in contracts. We know we can deliver the results, so if you’re happy to continue, we are too. Our core business values is seeing brands flourish in organic search and delivering long term results, without results we don’t succeed as an agency.

We provide you with monthly reporting to detail how everything is going, along with KPIs we work towards to deliver growth. This way, you understand what exactly is happening at all times.

We don’t take our work overseas, all work is 100% completed in-house at our Melbourne based office. To ensure you get the best results you’re looking for, we make sure your campaigns get the quality it deserves with expertise oversight and red carpet treatment.

Our fixed monthly plans means we’re with you every step of the way and every month with no lock in contracts. You will always be in the know with how your campaign is progressing, and what’s to come. We don’t come up with excuses, we just get the job done!