Apex Cleaning supplies

SEO

While being a leading cleaning supplier company, Apex approached Design Point with a vision to expand their online capability across Melbourne after launching their eCommerce website.

Having a proposed vision in increasing online traffic and boosting their sales revenue, we were able to execute an SEO campaign to carefully target the right audience and outperform other leading supply companies. Within 9 months of SEO efforts we were able to crush the competition and lead the company to new heights with impressive results.

72%

Increase inOnline Traffic

25+

Page 1 Keywordson Google

$1.1k

Savings inTraffic Cost

The Goal

Already offering cleaning supplies, PPE gear and cleaning equipment, Apex saw an opportunity to grow revenue through their eCommerce website. Having barely no online presence with limited search visibility, their online sales were suffering.

Having competitors seeing exceptional success in their eCommerce sales, it was time for Apex to match them. Apex enlisted Design Point to not only grow their online traffic but to increase their annual revenue targets.

Our Approach

We started off with a deep audit of their website, looking for any content marketing gaps and conversion opportunities to the UX design. As part of the on-page optimisation strategies, new content was published for pages across the entire website, supporting key products and categories.

Working off a website heat map and UI recordings, we were able to strategise the campaign to deliver to the right audience and optimise conversions.

The Results

The numbers speak for themselves. Just 4 months after we kicked off the campaign we had increased the website’s traffic by over 70% in organic traffic. A great job by our SEO experts to deliver these results in just a short amount of time.

As we begin 2021, we are well on our way to smashing the annual revenue goals, helping make Apex a leading eCommerce giant within the cleaning supplies space.

Traffic boost for cleaning supply company