Melbourne Cookie Co

SEO

Melbourne Cookie Co creates personalised cookies for any event whether it’s a birthday or wedding, they create beautiful tasteful treats for any special occasion. The brand approached DPD in January 2023 to deliver an SEO strategy to increase brand awareness and drive online sales organically through search. The strategy focused on fixing MCC’s website technical on-page issues, quality of content and keyword structure.

90+

Keywords InTop 3 Rankings

255+

Page 1 KeywordsRanking on Google

58+

Keywords inTop 3 Rankings

The Goal

Melbourne Cookie Co were facing challenges in their online placement when it came to search rankings. There was a lack of traffic coming in, awareness online and keywords not ranking for their targeted audience.

The primary objective for this client was to increase online sales and generate more website traffic.

Our Approach

To drive a successful strategy for this brand, we looked at keyword analysis so we can understand which key terms were being searched for by customers who were ready to buy.

We used this data to revamp the existing content structure and target more user-intent keywords based on market demand. This was achieved by including short and long-tail keywords to gain organic visibility across all product categories.

The Results

We were able to see a climb in 12 months with over 250 keywords ranking in page 1 of organic search results.

Ongoing search optimisation has allowed us to earn more traffic and exposure through optimising each product category, and now Melbourne Cookie Co appears in featured results for cookies amongst different event categories throughout the year.

More Results We Have Achieved

FENIX LIGHT AUSTRALIA

We achieved growth in sales for this client’s website through search optimisation.

78%

Increase in organic growth, in 12 months

20+

Page 1 keywords on Google

298%

Increase in Conversion Rate

APEX CLEANING SUPPLIES

Traffic boost for cleaning supply company

72%

Increase in online traffic in 12 months

25+

Page 1 keywords on Google

1.1k

Savings in Ads traffic per month

BIONDO RENTALS

How forklift hire company grew faster with a successful SEO strategy

146%

Increase in online lead growth

20+

Page 1 keywords ranking on Google

48%

Increase in Conversion Rate

BALLOON & PARTY FX

How a party shop grew their call leads by 42%

174%

Increase in online lead growth

36+

Page 1 keywords ranking on Google

42%

Increase in Call Leads

LED TORCHES AUSTRALIA

How we grew Australia’s torch company in 6 months

576%

Increase in organic growth

250+

Page 1 keywords ranking on Google

58+

Keywords in top 3 rankings

How Melbourne Cookie Co Used SEO To Score Some Sweet Results