What is a SEO Migration?

A SEO migration is when you need to move your website over to a new host whilst still retaining your Google keyword rankings, your website authority and backlinks pointing to the right location.

SEO is critical when it comes to migrating your website, this is so you ensure you have your hard-earned organic traffic visibility, authority and traffic remain intact. Whether you’re changing your domain name, completing a full-scale redesign, or switching to a new content management system, you will need a website migration expert that can perform a transition seamlessly.

Get in touch with us if you want us to handle your website migration and retain your SEO assets.

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what is a seo migration

SEO Migration Checklist

What’s involved in a website migration?

Our team of SEO experts and website gurus will make your website migration as smooth as possible to ensure no disruption to your business.

Pre-migration plan

  • We will complete a keyword audit of your website to make sure your keyword mappings are working correctly.
  • Audit your meta title and description to ensure they’re working correctly.
  • Complete a website crawl to fix any technical errors on the website.
  • Export all backlinks to test links are pointing correctly and see if we need to add any redirects for the proposed new URLs.
  • Back up your website before we complete the migration.

Post-migration monitoring

  • Complete a website scan to see if we have any broken internal and external links while completing a website maintenance check.
  • Check for any redirect chains and ensure no links are pointing to old web page URLs.
  • Audit website performance speeds and web page load response times.
  • Submit website to Google for indexing and test new sitemap is working.
  • Monitor website performance to make sure it’s not losing Google rankings.
seo website migration checklist
why do I need seo migration

Why do I need an SEO migration?

Design Point Digital are experts when it comes to managing website migrations while keeping all SEO assets no matter the website complexity. Backed by 10+ years of expertise and knowledge, we will ensure the whole process runs smoothly, paving the way for long-term growth for your business.

We will help minimise losing your website traffic when switching over to a new domain, CMS platform or new host. We’ll provide recommendations on the best solution when it comes to migrating your site structure and how we’re going to implement redirects for new links.

Let us take care of all different types of website migrations including subdomains, top-level domain (TLD) transfers and content management system migrations.

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Types of Website Migration Services

Design Point’s SEO website migration services are tailored to ensure that you retain your website’s traffic while positioning your online presence for long-term results. Our web agency offers comprehensive SEO migration solutions to seamlessly transfer your websites with minimal disruption.

domain migration

Domain migrations

Rebranding and top-level domain migrations can seriously impact your website’s ranking performance. Our team of SEO experts will work closely with you to plan and execute a strategy to ensure all of your website’s traffic and authority will be transferred to its new destination without any issues.

cms migration

CMS webite migrations

Whether your site is hosted on WordPress, Shopify, or another CMS, our website specialists will make sure your current website will be seamlessly migrated to the CMS of your choice. With several plugins, third-party extensions and tools in place, we can help you manage the transition efficiently.

New website or redesign

If you’re preparing to launch your new website or redesign your existing website with improvements to design, user experience (UX) and functionality, a migration plan is critical. This will need to be designed to ensure it’s meeting the needs of your business to enhance the website’s overall performance.

Our Migration Process

Whether you’re looking to rebrand, redesign or move to a new CMS platform, our technical website and SEO team will help to make a successful migration ensuring a smooth transition. If migrations are handled incorrectly, this can lead to negative impacts to your website’s SEO and online visibility. Our aim is to make the migration process as simple as possible, implementing the correct website structure, mapping keywords, running content and technical audits.

Website structure

Once the website has been transitioned to its new location, we make sure to run a full comprehensive scan of your website. This allows us to review any broken links or technical errors. We will report to our website experts to have any of these fixed right away.

mapping keyword

Mapping keywords

This is a crucial step in any website migration for any business looking to maintain their SEO assets. Auditing the keywords mapped to their correct links will maintain link authority, preserve search rankings, and ensure a smooth user browsing experience.

content audit

Content audit

A website migration involves reviewing your site’s content to look for any duplicates and missing meta elements. This ensures website relevance to help users with their search queries and Google crawlers to understand more of what your website represents on a digital landscape.

technical audit

Technical audit

We will cover technical aspects of your website including crawlability, site architecture, website speed, page redirects, mobile-friendliness, and schema markup data. This audit is important to ensure we’re retaining SEO ranking data for long-term growth.

Site Migration Services FAQs

A SEO migration agency manages the transition of moving your website to a new domain, subdomain, brand or CMS whilst protecting organic rankings, traffic and revenue.

Website migrations can be complex depending on the size of the site because of all the moving parts involved. Poor execution of a website transition can hurt the website’s overall performance including traffic and other SEO metrics that come with it. This may be difficult to restore or may take a long time to recover from.

At Design Point, we can complete the whole migration process from initial stages right to the end of going live with your new site. We offer website migration solutions with every website technology and SEO metrics in place. We have experience with delivering successful migrations for B2C and B2B companies, from start-ups to global organisations.

There are many factors that will determine the cost of your migration. This includes how big the site is and how many strategies are included to get the SEO site migration correctly transitioned.

A small business website or simpler site will cost less compared to a larger website or an eCommerce store with extensive functionality in place.

A website migration process should be a seamless transition with no downtime. Depending on the backend functionality, your website may go down in different areas of the site, but this should be managed by your website development agency.

This depends on the nature of the website, its complexities and the plugins that are involved to function your website. While uploading URL redirects can be completed in a short timeframe, complicated websites with a whole lot of pages can take weeks or months to map out for the planning of a successful migration.

Design Point Digital have been in the web design and development space for well over a decade and have migrated several business websites over this period. In this timeframe, we have built a comprehensive migration checklist to ensure smooth website migration services.

We will walk you through the entire process so that you know what’s going on along the way.

We’ve successfully moved websites to their new hosting destinations for our clients, and we’re always here to deliver the same for you.

Ready For a SEO Website Migration?

Migrate your website without losing search traffic momentum. Give us a call today to learn more about migrations and how we can ensure your website’s transition is a successful one.

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