The 5 Common Questions Website Visitors Ask

When a visitor lands on your website, you have seconds to impress them and capture their attention to convince them to stay. One of the best ways to do that is by answering the questions they’re likely to ask when they land on your website – and making sure you answer them clearly and instantly.

If you want your website visitors to convert into potential customers, you need to answer five common questions but critically fast:

1. Who Are You?

Visitors want to understand who you are at first glance. They want to know what kind of business you’re in or who it is they’re dealing with.

It’s important to show that users have come to the right place. Some things to include on your homepage:

• A clear and concise headline that introduces your brand and what you do
• An About Us as an introduction to summarise who you are as a business or individual
• Logos, team photos, or a short intro video to make it more personal, build trust and credibility

Avoid descriptive or overly clever headlines for example “Empowering Transformation Through Digital Innovation” sounds good, although it doesn’t deliver a clear message. It can instead be something like:

“We’re a web design and digital marketing agency helping businesses grow online”

2. What Do You Do?

Once visitors know who you are, it’s important to answer their next question with what exactly you offer.

Here is what to include on your website:

• A clear explanation of your services or products that you offer
• Service visuals or product images related to your business to show what you do or offer
• Show visitors what industries you serve or problems you can solve

This information should be towards the top of your homepage front and center, not buried amongst other pages. Make sure it’s obvious to your visitors so they understand what you offer immediately.

This is one example to show this “We design responsive websites, grow your business with paid ads, and help you rank better on Google”

3. How Can You Help Me?

Visitors aren’t too phased about what services or products you offer, they’re more attracted to the benefits of how your business can solve their problem. This is where you need to shift from “what we do” to “how will it help you”.

On the homepage of your website you need to include the below:

• A value proposition –  what problems can you solve?
• USP (unique selling points) – how does your business differentiate from others?
• Case studies, social proof (testimonials), or include benefits of why they should choose you

You need to be able to speak directly to your visitors and how you can assist with their needs.

Instead of saying something like “We offer end-to-end digital solutions” you can change your offer statement to “We help streamline your digital operations and cut costs through custom web design built for growth that’s tailored to your business needs”

4. Can I trust you?

People won’t buy or convert from a business they don’t trust. Even if you’re new, there are ways to build credibility right away.

Here is what to include, especially on your homepage, to build trust and credibility:

• Testimonials and client logos
• Case studies or before-and-after results
• A professional and user-friendly responsive design, no typos, secure site (https)
• A real About Us page with names, photos of faces, and values of the business

Transparency builds trust, it includes pricing (if applicable), terms, and a process to explain what you can do to help.

5. How do I get in touch?

Once your visitor has browsed through your website and feels fairly interested in what you offer, the next step for them is to contact you.

Make sure to cover the below so you can clearly show how contactable you are:

• A clear call to action on every page (this could be a Book a Call, Get a Quote, Start Your Free Trial)
• An easy-to-find contact page with all your contact details: email and phone details.
• Include a contact form for users to fill out and submit
• Live chat or chatbot is another option if possible especially for service based businesses

Don’t assume people will find the contact page or scroll to your footer to find the contact details, it’s important to use sticky buttons or well placed call to actions throughout every page of your site.

Final Thoughts

If done correctly the above will answer the five questions every visitor is asking when they land on your website.

Your website has one job and that’s to clearly answer the questions in your visitor’s mind. If you can answer these five questions, you’ll significantly boost user engagement, increase conversion rates, and trust for your brand.

Need help with answering these questions effectively on your website? Book a call so we can help with shaping your messaging, sharpening your copy, and turning visitors into customers.