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Search Engine Optimisation (SEO) is one of the most powerful marketing tools to help your website increase visibility in search engine results. While there are many factors of SEO, on-page SEO is important with any campaign when looking to improve your keyword rankings.
What is On-Page SEO?
On-page SEO also known as on-site SEO, is a method of optimising content on your web pages for both users and search engines. On-page techniques can include optimising your images, HTML tags, headlines, and publishing high-quality, relevant content related to the users search intent on search engines. By focusing on expertise and trustworthy content, you can make your website more attractive to not only search engines but to your users, ultimately improving your rankings.
Top Tips To Improve Your On-Page SEO
There are many strategies you can implement to improve SEO on your site, that will help increase your website traffic and boost your presence in search engine results. Here is a guide to the top tips that will help improve your on-page SEO:
Optimise Title Tags
The title tag is the most important element when it comes to improving your on-page SEO because it can help your content perform well in search. This tells both search engines and users what the web page is about. Having a great yet powerful headline rather than one that doesn’t grab attention can be the difference between a user reading through your web page or one passing by it.
Create a Strong Meta Description
Meta descriptions is a crucial optimisation step since the early days of SEO. Meta descriptions are displayed underneath your website title in search engine listing results. While the meta description doesn’t directly affect your rankings, it provides a short description what users can expect when clicking on your website link. Taking the time to optimise your meta description can help to improve your click-through rate, which will help with boosting your rankings.
Implement a Content Strategy
You have probably heard of “Content is King” when it comes to improving your SEO. Have a content plan that is part of your marketing strategy to target the right keywords, clear content sections, improve readability, and ensuring the use of appropriate meta tags, internal linking and heading structures. A well organised content strategy will focus on providing high-quality and engaging content that will answer user search queries, which can improve your rankings and enhance the user experience.
Use Correct Heading Structure
An important page of writing SEO content on web pages is using a correct heading structure. Not only can headings break up walls of text, but it makes your content more readable and easier for your audience to scan through. They help search engines understand your content hierarchy and context of your content, making it easier to rank relevant pages.
Optimise Your URL Structure
If you want to improve your SEO presence on your website besides having the basics like keywords, meta tags etc. you want to make sure that you have a clean and user-friendly URL structure. According to Google’s developer best practices, you’ll want to ensure your site’s navigational structure is clear. It’s best to look at all of your web pages on your site and organise them in a way that’s not only readable for the user but helps search engines understand it’s context.
Your URL should consist of utilising your keywords to help increase the chances of rankings for those chosen terms.
Focus on Keyword Optimisation
Keywords are a must when it comes to on-page SEO optimisation. These are the words or phrases your users will type into search engines that will help answer their search query and help find your content. Using the right keywords within your content is essential for finding SEO success and help drive organic traffic to your website. Your keywords should appear naturally throughout your content, including headers and metadata.
Avoid Keyword Stuffing
When it comes to including keywords in your content, it can do more harm than good if you’re overloading your page with key terms. When you stuff your website with the same target keywords several times throughout your copy, rather than receiving higher search rankings, it can do the reverse and penalise your site. If you’re repeating them, keywords aren’t relevant to the page or inserting keywords that are the same, this is known as keyword stuffing. Aim for keyword density that will naturally flow throughout your content and doesn’t feel forced.
Optimise Images with Alt Tags
Search engine robots can’t “read” images, so you need to ensure they’re properly optimised to improve your on-page SEO. Images are an excellent way to use within your content, and using relevant alt tags to describe your images will help boost search engine rankings.
Use Internal Linking
Internal linking refers to links on your website that link to another web page on your site. This not only helps your users navigate your website, but it can also help search engines crawl and index your pages more effectively spreading more ranking power.
Improve Page Load Speed
Page speed is a critical ranking factor when it comes to ranking your website for SEO. Slow web pages can lead to higher bounce rates and poor user experience, which will ultimately hurt your SEO. Use tools like Google PageSpeed Insights or GTMetrix to assist you with identifying your website’s performance issues.
Mobile Optimisation
With more users browsing websites on mobile devices more than ever, Google has made mobile optimisation a crucial ranking factor. Ensure your website is mobile-friendly and offers your visitors a great user-experience across all devices. This includes having your website adapt for different screen sizes and make sure buttons are large enough to click on.
Final Word
On-page SEO is about optimising your web pages to make sure they’re more attractive for not only users but for search engines as well. By focusing on these key areas, you’ll not only improve your authority in your niche and improve your rankings but also enhance the user experience for your audience. Keep in mind, SEO is an ongoing process and a long-term marketing strategy, and staying updated with the latest trends and best practices is essential for ongoing SEO success.
If you’re looking to learn more about on-page SEO, you can get in touch with our friendly team and be on your way to grabbing that extra website traffic.