About Zabs Plumbing

ZABS Plumbing is a Melbourne-based plumbing company delivering residential and commercial plumbing services across the south eastern suburbs. They specialise in blocked drains, hot water systems, emergency plumbing, gas fitting and general maintenance, providing fast, reliable service to homeowners and businesses alike. With a strong service reputation and growing demand, ZABS Plumbing needed their website to perform as a true lead-generation company - not just an online brochure.

+72%

Increase in organic users

+118%

Growth in service page visibility

+64%

Uplift in inbound phone calls from organic search

Challenges

Despite offering very competitive services and great customer feedback, Zabs Plumbing faced limited organic visibility across key local search terms. Competitors were dominating Google’s local pack and page one rankings, and valuable high-intent keywords were not being captured.

They needed:

  • More visibility for plumbing emergencies and service-based searches
  • Consistent inbound leads without relying solely on paid ads
  • Stronger presence across Melbourne’s south-east suburbs
  • A site structure that supported long-term SEO growth

Our Approach

1. Local SEO Framework Build

We implemented suburb-level service silos to target “near me” and location-based plumbing searches.

2. Service Page SEO Rebuild

Key services were rebuilt around high-intent search demand including:

  • Blocked drains
  • Hot water systems
  • Emergency plumbing
  • Gas fitting
  • General maintenance

Each page was enhanced with conversion-focused copy, FAQs, schema and internal linking.

3. Technical SEO & Speed Improvements

We improved site speed, mobile usability and indexing performance to increase rankings and user engagement.

4. Google Business Profile Optimisation

We strengthened local map visibility to increase inbound calls and direction requests.

Results

Across a focused local SEO growth sprint, Zabs Plumbing achieved measurable improvements across key performance metrics:

  • +72% increase in organic users
  • +118% growth in service page visibility
  • +64% uplift in inbound phone calls from organic search
  • Suburb service pages now rank on page one across multiple south-east Melbourne locations
  • Improved page engagement and enquiry conversion rates

Zabs Plumbing is now positioned as a visible, trusted local authority across Google Search and Maps – driving consistent, high-intent enquiries from Melbourne commercial businesses and homeowners actively searching for plumbing services.

More Results

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174%

Organic Search Increases

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You can rely on us

Ready to create your next big success story? Let’s talk.

Submit your enquiry using our contact form. We will respond within 24 hours.

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