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SEOGoogle Ads Remarketing That Convert
Second time’s a charm. Convert website visitors into customers with game-changing remarketing ads.
What is Google Ads Remarketing?
In simple terms, Google Ads remarketing gives visitors who have already interacted with your site — and who are more likely to become future customers — another opportunity to engage with your brand. Also known as retargeting, this online marketing tactic keeps your business in the forefront of people’s minds so that when they do make the decision to buy, you are the first and only place to go.
Done properly, Google Ads remarketing can be a powerful online marketing tool for your brand, allowing you to engage with your target audience long after they leave your site and avoid losing customers to your competition.
Looking to remarket your customers who have visited your online brand?
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Why Google Remarketing Is For Your Business
Retargeting services are ideal for businesses who are looking to target previous website visitors and convert them into sales. This marketing tactic allows you to reach out to potential buyers who have left your website and assist them with making a decision to revisit your business. This increases your chances of boosting sales and further interest from previous visitors who couldn’t make a decision then and there to invest in your business at the time.
Improve your conversions
Remarketing ads will help improve your online conversion rates by connecting with an audience who have previously engaged with your website, which enables you to reconnect and nurture them back into your sales funnel.
Build brand awareness
Adding remarketing ads to your digital marketing strategy will push your brand in front of your audience, providing brand recognition and increased online visibility. This will provide visitors with a reminder of content they have seen previously on your website when your ads are placed across Google and partner websites.
Target abandoned shopping carts
One of the powerful marketing tools for eCommerce websites is retargeting your abandoned cart customers. Nurture them back to your website to complete their purchase and increase your sales revenue by targeting these users.
Retargeting Ad Types
Display remarketing
Display remarketing is one of the most popular ad types to use. These are basically ads that appear on Google or its partner websites which is referred to as Google Display network. Basically, these form of ads appear as banner advertising or other placed ads on other third-party websites.
Dynamic remarketing
Dynamic remarketing is more focused on content rather than its format. Dynamic ads can offer a variety of options, but can appear different for each user. Dynamic ads target users based on the actions they took on your website, usually related to a product or service they viewed. For example, if someone visits your site and viewed one of your leather jackets, they might see an ad with that exact product appear on another website displaying ads. This is a very effective retargeting ad type as it can be personalised for each visitor.
Video remarketing
Video remarketing is a concept that speaks for itself – an ad placement that displays video content. YouTube is usually the best platform to be using for video remarketing. Basically how it works is when a user is on YouTube your ads will play before or while they’re watching a video.
Let us help you succeed!
Our dedicated team of PPC specialists and social media experts will help you to develop the smartest strategy for your business, from deciding on the right target audience to crafting several ads that appeal to different segments of your customers.
While remarketing campaigns can be simple to set up with the right tools, creating advertisements that effectively echo across your visitors’ web experience and entice them to return is a bit more tricky. The line between subtle, clever ads that keep your customers engaged to the more over or overly aggressive — even ‘creepy’ or ‘stalker-esque’ — is difficult to navigate for the inexperienced. That’s where we come in!
Want to make sure your website is equipped to track your target audience and effectively attract their attention? We have the technical know-how and the ideas to get you there.
Melbourne’s Retargeting Services Agency
Even when it comes to web design, or even SEO, developing and managing an effective remarketing campaign isn’t an easy thing to setup. It requires research and development into data insights when it comes to understanding how to optimise the ads. We’ve been retargeting Melbourne businesses for over a decade, so we know a thing or two about developing a strategy that meets the unique needs of your business goals.
We handle the entire process and technical areas of advertising your business to customers who have seen you before. When remarketing Melbourne brands on a range of platforms including Google Ads, Facebook, Instagram and YouTube, you can put your mind at ease knowing a remarketing agency that can do it all for you – retarget your ads in different places where your visitors are hanging online.
Learn More About Google Ads Retargeting
How does Google Ads Remarketing work?
Frequency is the key that turns curious searchers into paying clients; ideally, seeing your ad around seven times in different contexts and across a longer timeframe can drastically increase the chance of purchase. Basically, the more ad impressions you can deliver, the better.
Finding the right balance is crucial: too little, and potential customers may forget about you and buy from your competitors instead. Too much, and they will be instantly turned off at the very sight of your brand. Luckily, remarketing doesn’t suffer as greatly from the pitfalls of traditional advertising, with users, especially younger audiences, being more receptive to the subtle and personalised nature of targeted ads. With the benefit of pursuing people who are already interested in what you have to offer, this strategy is one of the more effective ways you can boost your sales online.
Placing a bit of code, known as a tag or pixel, on your site pages allows you to effortlessly track your customers’ search journey and beyond through browser cookies that add them to your remarketing list. This list can be then broken down into smaller categories: by location, products or services they are interested in, or whether they added something to their cart but didn’t go through with the final transaction. With this and the extra tools and metrics that allow you to get into the minds of your visitors — where they come from, where they go when online and what they like to see — you can effectively customise your ads to make them more impactful and relevant to your target audience.
Overall, retargeting through Google Ads is a cost-effective method that leads to much higher click-through and conversion rates than the average online display ad.
How can Google Ads Remarketing help grow my business?
Not only does retargeting lead to better sales and engagement, but it also allows you to build better brand equity long term. Focused, non-invasive ads can be an excellent way to deliver personalised messages and considered calls to action, ensuring you meet the needs of more of your potential customers and are present in their minds every step of their buying journey.
Remarketing can also be used to generate a pattern of purchases and, from there, customer loyalty. We can take your campaign to the next level by examining your target audience’s buying cycles and habits — and committing to a longer time frame — to make it easier to sell to them when they need to repurchase, or get something new.