3 Signs Your Website Is Outdated2>
As more and more consumers look to the internet to find answers to questions and to locate organisations to do business with, having a strong web presence is crucial to your business’s operations. Your website is the face of your business and often the first interaction your customers have with your company.
If your website is out of date, it can deter potential customers, as they may question the quality of your services and if your business is even still in operation. Here are three key signs, according to a website designer in Melbourne, to have your website developer watch out for to determine if your website may be due for an update:
Lack of Fresh Content
If the last time your web designer changed anything on your site was over a year ago, then it’s time for an update. When customers look at your website or blog, they are looking for fresh content on a regular basis. Without it, your customers may question your business’s commitment to your customers. If you can’t even commit to regularly posting on your blog, how can your business commit to handling the needs of your customers in a timely fashion? It raises a red flag with consumers. Aim for posting once a week, and make sure that all of the information on your website is current and accurate.
Non-Responsive Web Design
As technology continues to advance, mobile devices like tablets and smartphones are rapidly gaining traction against traditional desktop and laptop computers when it comes to how consumers browse the internet. If your site does not display properly on those devices, then you may lose customers who browse to a competitor’s website simply because they were unable to view yours on their smartphones. An experienced web designer in Melbourne will be able to help your business make the switch to responsive web design to show your customers that your business is in touch with the modern age.
Gimmicky Flash Animation
Not only does Flash animation look tacky and dated, but it also denotes a lack of professionalism. The modern trend for web design in Melbourne is more towards sleek design that lets the information and a few key images take centre stage. Particularly on mobile devices that are not compatible with Flash, a minimalistic design scheme is much easier to read, enabling your customers to find what they are looking for quickly. When choosing a website designer to work with, always ask to see examples of websites that he or she has created. This will give you a better idea of the designer’s preferred style to ensure that it meshes with the image you want your business to portray.