We help businesses drive qualified leads – not impressions. No fluff. No wasted spend. Just performance where you actually show up.
If your PPC campaigns are draining your advertising budget and delivering little more than clicks, you’re not alone. Many businesses come to us after months, sometimes even years, of underperforming pay per click advertising, vague recommendations, and PPC strategies that simply don’t convert.
As a results-driven Pay per click (PPC) management agency, we take a different approach. No jargon. No distraction metrics. Just smarter, more accountable PPC campaigns aligned with your business objectives. Our clients work directly with experienced PPC specialists who plan, build, and optimise campaigns across Google Ads and paid search platforms – focusing on leads, revenue, and long-term return on ad spend.
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PPC (Pay Per Click) advertising is a digital marketing model that allows businesses to appear at the top of search engine results as sponsored ads and only pay when a potential customer clicks their ad.
Unlike traditional advertising, Google Ads gives you immediate visibility for high-intent relevant searches, which places your business in front of people actively looking for your products or services. These ads can appear across search engines, websites, and associated platforms, depending on the campaign type and targeting,
Anyone can setup a paid ads campaign. But it takes the right strategy and campaign to target your audience and turn PPC results into real customers.
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Want More Business? Choose PPC Advertising.
By researching your competitors to see what they’re doing in your space, we’ll find the best strategy to find what keywords work best and have you standing out in front of fierce rivals.
We use Google Ads to build brand awareness for your business. We help customers find you by targeting related keywords and getting you seen more by visitors, even if its when they don’t know its you they’re looking for.
By researching your market’s competition and analysing what your customers are searching for, we’ll find out how to target the right audience for your business.
Target customers who are ready to buy and you’ll see a massive change in sales. But how do you target these users? If done right, the power of Pay Per Click (PPC) marketing can be a major benefit to your business, which can increase your ROI in no time. Google Adwords can be a game changer that immediately drives traffic to your website.
When every click comes at a cost, optimising the number of clicks turning them into a conversion is crucial for your campaign. Our Google Adwords management services provides a fine-tuned performance campaign so that you spend less and attract more. We craft specifically targeted campaigns that find customers who are in buying mode so you can attract more conversions.
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We evaluate your current or new website goals to ensure your digital presence targets the right audience and achieve the measurable results moving forward.
We analyse your overall website structure to ensure the information is setup to deliver a user-friendly website. We’ll then build a prototype to see how it all fits together.
This is where we start to bring your visions to life. Have our web designers create your concepts based on your branding and website strategy we have setup at the initial stage of your project.
This is where we start developing your design concepts into a fully functioning website using a content management system such as WordPress. This includes setting up a custom-made framework to ensure a robust and secure backend.
Not every Adwords agency in Melbourne can offer what we can for your paid ads. Our PPC specialists offer of a range of different strategies and the best advice when it comes to tailored ad services for your business.
Target the right customers who are interested and ready to buy your product or service. We understand your key demographic needs, user behaviours and triggers that will turn a prospect into a paying lead.
Once your PPC campaign is turned on, it’s not a ‘set and forget’ marketing solution. Your campaign needs to be consistently monitored, analysed and adjusted to get the best results.
Understand how your ads are performing and know if it’s working for you. We provide you the number of impressions, clicks and ads activity from your ad performance so you know exactly what’s going on throughout the running of your campaign.
Work with a team of experts and stay ahead of the game through paid search, display advertising and video ads.
Increase more clicks to your online store and smash sales goals with a powerful Google Shopping campaign. PPC allows you to advertise your products to reach more customers that increases website visits and revenue.
Reconnect with customers who have visited your website previously and were interested in your products. Convert site visitors into paying customers by retargeting users who previously showed interest in your brand.
Reach more of your audience through other ad targeting and distribution channels. The Google Display Network allows you to access other website apps that have advertising slots for your ads to show.
In addition to flexible budgets, Google Adwords allows you to target a niche audience. Your advertisements will only be shown to people who search for keywords relevant to your business. Audiences can also be targeted by location.
Local businesses may only want customers from Melbourne, or their own suburb. Design Point can help you create a successful Google Ads campaign, that shows your ads to the people who matter most.
PPC stands for Per-Pay-Click advertising which allows for marketers to promote ads in search engines and only get charged when their ads are clicked on by users.
PPC ads can show up in the top listing results of search engines, web pages and other associated apps.
The most common PPC campaign that businesses tend to run is paid search ads. They typically show up in normal search results but show up at the very top or bottom of the first page of search engine results when you search for a keyword.
It’s important to understand that Google Ads work around keywords – basically any key term or phrases that people input into search engines. Once these keywords are searched online, they’re displayed on the very top of the search results. Not only do they show up on search engine pages, but these ads can pop up on other website apps as well.
Your ad will only appear when someone searches for a particular keyword or phrase you have set to target in your campaign. So if a user is looking for a particular service you offer, they’ll search for the word or phrase around that service, and if your strategy is setup correctly your ad will show! Google Ads is a great way to target your audience specifically and not just throw your money away displaying your ads to anyone.
Our Adwords management services will give you access to the best Melbourne based PPC expert to handle your account.
Our team will include all creatives and conversion optimisation techniques to bring in more leads and sales for your business. Every month you will receive a monthly report covering all that we have achieved with your campaign and can educate you along the way with what the metrics mean.
We’re a Melbourne Adwords Agency, but we service companies across Australia.
This really depends on your business and what product or service you’re offering.
if your business has the time and resources to invest in wanting to attract new customers then Google Ads is definitely for you.
Google Ads (also known as Google Adwords) appears on the top of search engine results when you search a keyword in Google. They appear right before the local map and organic listing results. It is a cost-effective way to reach more of your target audience, increase brand awareness and drive more traffic to your website.
Google Ads comes in several forms: text ads and display ads. Text ads appear at the top of Google’s search results. When a user clicks on this ad, the advertiser is charged a cost per click. The cost per click ranges from low to high depending on the competitive nature of each keyword. Display ads are images that are either animated or static that don’t necessarily include any text at all. Both of these ad types can be targeted using keyword phrases, location areas, mobile device types and interests. They can also be targeted to users who have visited your website or business before, otherwise known as Google remarketing.
By running a targeted Google Ads campaign you can appear in search results instantly, right on top of organic listings to be exact. One of the benefits of runnings these type of ads is how QUICK your ads can appear. This is one of the most powerful digital marketing strategies out there that can produce FAST results.
You can look at creating ads and promoting them in front of your audience within just a couple of hours (with the right strategy of course). This is ideal for your business to increase brand awareness or if you have a promotion you would like to get out there.
No other marketing channel can bring in results as quick as PPC advertising.
Other marketing tools like SEO services and social paid ads are excellent for long term marketing growth, but PPC advertising can put you on Page 1 of Google instantly and drive qualified traffic to your website.
The benefit of running PPC is that you only pay when someone clicks on your ad and sees your website.
Having the right paid ads strategy means you can target the right audience and not waste your money on users that aren’t interested in your product or service.
There are many reasons why we are the best Adwords management agency around. In a nutshell, we deliver results, offer full transparency and expertise. Let’s talk about how we achieve this.
As an agency we’re not here to look good, we’re here to get the best return on your Adwords investment. That means we create a cost-effective targeted campaign that will gain more traffic you want from the right audience you need.
Our PPC experts are always monitoring and fine-tuning your campaign to squeeze out the best results for your budget.
Compared to other PPC management agencies, we keep you updated every step of the way to ensure you’re in the loop. We pride ourselves on being fully transparent which is essential when it comes to working on a successful campaign.
We have the experience, knowledge and creatives that know the best way to get measurable results.
Each and every business requires a different approach when it comes to running PPC so it can align with the services or products offered along with your goals you want to achieve.
There is no other digital marketing method that can generate fast and meaningful results like a successful PPC campaign. Running PPC can essentially mean your business can appear at the top of Google’s search results immediately and catch the eye of your target audience. This will help your website attract more traffic when meeting your online marketing goals which may lead to growing sales, increasing online visibility and boosting quality leads.
Want to see what’s possible with a successful marketing campaign? Book your free marketing strategy session and let’s dive in.
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