Melbourne SEO Company

Search engine algorithms play a big part in the SEO game. Their role is to look for different clues amongst search listings to give visitors the exact results they’re looking for. Search engines are powered by algorithms to find which web page represents the best answer for each search query resulting in ranking the given keyword. There are three steps when it comes to how search engines work; crawling, indexing and finally ranking.

Step 1: Crawling

This is where search engines send out their robotic web crawlers to find new web pages across the internet and record information about them. These crawlers are also knows as ‘spiders’ or search ‘robots’.

Step 2: Indexing

Indexing is when a search engine will decide whether a web page contains worthy content to include in their search results. When a web page or content is being indexed, it is stored to be retrieved at a later stage. When web pages offer valuable content, then they are placed into the index.

Step 3: Ranking

The final step is when the keywords start ranking in search results. Ranking keywords can only happen when the crawling and indexing steps have been completed. So once a search engine can crawl and index your website, then you can start to rank in organic search.

There are more than 200 ranking factors or signals that search engines use to rank your website. These all fit under the three pillars of SEO: technical optimisation, on-page and off-page optimisation.

Design Point is 100% Melbourne made, with a team of industry specialists devoted to getting you the right kind of traffic to your website.

Our case study of results highlight that our approach and strategy works, no matter what industry we are tackling. Wile other agencies are just promising first page guarantees, we’re here to deliver more than that. Our approach is to attract the right audience to your page, nurture your leads and have them convert into valuable paying customers.

Not only do we pride ourselves in honesty and transparency, but we are thorough in what we do. Our team are well aware of the black hat SEO tactics out there (which Google takes very seriously), therefore we’re dedicated in getting the best results the right way, no shortcuts used.

The short answer is, it depends. Although this answer can be frustrating to hear, it’s actually the truth. There are many factors that must be considered such as how long your website has been around for, how optimised your website is currently, is the website structured correctly. and many other SEO variables.

Once we have started any work on your website and depending on other technical factors in place, it could take anywhere from 2 months to 12 months to really move the needle. This may seem like a long time running, but once you start to gain momentum, you’re well on your way to reaping the benefits for a long time coming.

To ensure you’re receiving full transparency throughout your campaign journey, we share monthly reports with every one of our clients to track your keywords’ performance. We will lead you through each milestone of the campaign and ensure you receive professional assistance throughout.

When it comes to choosing an SEO agency, the most important things that should be on top of your list is transparency and honesty. You want to make sure the costs you’re outlaying are justified with the work that’s been carried out. You don’t want to be running expensive campaigns when SEO agencies promise the world and don’t deliver any results. You want an agency that provides you with monthly reports and updates for your campaign. This is to ensure you know how your money is being invested and if results are being produced. With reports being sent out you can keep your website traffic accountable and see where you had started from. Has there been any positive shifts in the metrics provided? You want to look for an agency who has experience in the SEO industry, that can deliver qualified results and can understand your goals as a business.

Each SEO campaign varies depending on a number of different factors including what keywords and niche you’re keen to target, site history and how heavy your site’s SEO standings are. Costs are calculated by understanding your business goals and what audience is being targeted.

Creating the right SEO campaign is customised to your business and will take time to analyse. To learn more about how SEO can help your business grow, get in touch with us today to book a FREE SEO strategy session.

All work is completed in our Melbourne office to deliver exceptional results for your business. This is to ensure we guarantee an SEO strategy that keeps in line with industry standards and your campaign receives the treatment it deserves.

Website Isn’t Generating Traffic

Noticed that your website isn’t generating traffic after having it published? This can be due to a number of factors, a common one being the site wasn’t built with the user intent in mind. The value of online traffic has significantly increased over time, so it’s important to invest in an effective SEO strategy that covers all basis to attract more eyes of potential customers.

Time Investment For Businesses

Many business owners have the expectation of ‘build a website and they will come’ when it’s time to present their brand online. In the early days a simple website with great content could generate significant business from minimal marketing efforts. Unfortunately, those days are no longer to crack the online market and these days it’s crucial to invest in time when it comes to building an online asset.

Limited SEO Knowledge

With years of experience we have tested the best SEO strategies that are the envy of our growing competition. Our expert team of SEO specialists have the knowledge to ensure that you will get the most out of your SEO investment. Delivering white-hat strategies that are optimised to growing your brand along with keeping your audience that matter to your business needs is our priority.

Having high-quality content with keyword density that is targeted to your audicnece is essential when growing your search rankings. The copy on your website should be relevant, regularly updated and relevant which is an integral part of a successful SEO strategy.

Yes, organic search is still relevant today and is one of the most used marketing channel for your website. If you’re not visible in search and ranking for relevant keywords, then it’s difficult for your audience to find you. SEO will help you boost your visibility across search engines and clicks from ready-to-buy browsers.

Yes we definitely do. With an extensive knowledge and experience working with eCommerce businesses, we are here to achieve outstanding results for your online store. We are experts in providing SEO within popular eCommerce platforms such as WooCommerce, Shopify, Magento and Big Commerce.

SEO marketing can seem complex due to the different ranking factors required to rank a website. The process of search engine optimisation is to boost your website in Google’s organic search results.

What’s involved? In a nutshell, there are over 200 signals that impact a website’s organic ranking that are all considered to be weighted differently. Our digital experts combine strategies to have the signals point in the right direction by working on your website’s copywriting, on-page content structure and off-page link building – which will result in more traffic, leads and sales!

We take on clients who can foresee long term growth with their business, who want to work with us, and who understand that we can get them there – keeping in mind it will take some time. We have several clients amongst a range of industries, from small business owners, medium-sized clients, all of whom are looking to invest and drive long-term growth for their businesses. We take on clients who envision success, who are willing to level up their business and looking for real measurable results. We love seeing our clients succeed, which could be you next!

SEO targets quality traffic through organic search, which involves reaching out to potential customers through inbound marketing methods and making it easier for them to find you when they want more information about your product or service.

We didn’t become Melbourne’s specialist SEO company by using shortcuts. We take a holistic approach to our SEO services offered to our customers. From industry and keyword research, on page optimisation, competition analysis, a clear content strategy and local SEO, it’s all included in our SEO management campaigns. Transparent SEO pricing, no hidden surprises here.

There are two main differences when using SEO or PPC marketing. The first is that pay per click (PPC) ads appear at the top of the page above the organic listings which is leveraged by SEO. The second difference is that traffic from the organic listings is free, whereas traffic from ads at the top of the page work on a cost per click basis.

Both of these marketing methods have their pros and cons. Having the right digital marketing strategy with short and long term goals are essential in making that SEO or PPC decision.