Search is evolving faster than ever before. Traditional rankings are just not enough to expose your business. AI tools like ChatGPT, Gemini and Perplexity are reshaping the way we discover information and get instant answers. Instead of sending users to websites, they now deliver AI-generated answers upfront.
Looking to start driving growth through AI search? This is where Answer Engine Optimisation (AEO) comes in. AEO is a digital marketing approach that focuses on structured content that is directly listed in an answer-based search result. Instead of focusing on traditional page rankings, AEO ensures your answers appear in AI overview search, voice assistants such as Siri and Alexa, and conversational tools like ChatGPT.
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AI SEO is a marketing strategy for optimising your website and content for AI-driven search experiences. While traditional SEO focuses on ranking your website in search results for better visibility, the AI SEO strategy ensures your content can be understood by AI platforms like ChatGPT, Google’s AI algorithm, and other AI-powered search tools to display your answers instantly in front of the eyes of users.
If SEO is helping your business increase its visibility and rankings, AI SEO will make sure you’re the most trusted source.
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Do you want to find out if your business is set up for AI search? We’re here to help you move forward and stay ahead of the AI revolution.
We assess how your business is showing up in platforms like ChatGPT, Gemini and Perplexity. Our advanced tools will be able to pick up prompts and track business references in AI search.
We look at your content to see how it is written, is it being cited by LLM (large language models) to extract or reference content. We can assist you with what will improve your AI presence.
If this sounds like a growth strategy you’re interested in, our SEO specialists can meet virtually or face to face to share strategies and an action plan to launch a campaign.
We’ve helped 100s of brands across Australia stay ahead of the search game and now we’re going one step further with AI search. Our strategy not only focuses on ranking highly in search results, but implementing strategies that will deliver real answers to show up in platforms like Google’s AI search overview, ChatGPT, Perplexity and search engines like Bing, Reddit and YouTube.
AI is about to take over, are you ready to stay ahead of the game?
78%
Increase in organic growth, in 12 months
20+
Page 1 keywords on Google
298%
Increase in Conversion Rate
72%
Increase in online traffic in 12 months
25+
Page 1 keywords on Google
1.1k
Savings in Ads traffic per month
146%
Increase in online lead growth
20+
Page 1 keywords ranking on Google
48%
Increase in Conversion Rate
174%
Increase in online lead growth
36+
Page 1 keywords ranking on Google
42%
Increase in Call Leads
576%
Increase in organic growth
250+
Page 1 keywords ranking on Google
58+
Keywords in top 3 rankings
90+
Keywords in top 3 rankings
255+
Page 1 keywords ranking on Google
58+
Keywords in top 3 rankings
SEO isn’t just one thing, there’s more to online visibility that we cover. Whether you need assistance with Local SEO, technical audit fixes, or link building services, we’ve got the expertise to drive meaningful growth.
Unlock your business’ full potential with Australia’s local SEO company. Boost your local presence, making you the first choice for customers in your community.
Grow a worldwide presence by targeting customers in other countries and languages to expand your market into additional geographic regions.
Enterprise SEO is a must for websites on a larger scale looking to scale their website’s presence to the next level. Maximise your potential and stay ahead of the game.
Drive revenue growth by converting your website into a sales powerhouse with our eCommerce SEO services from Design Point Digital. Start selling more products today.
Our in-house team of content writers will make your website relevant and fresh, engaging your audience and attracting search engines to drive conversions.
Attract, nurture and convert your traffic through an integrated marketing strategy to improve conversion rate and increase quality leads while delivering a good ROI.
Stand out in today’s competitive e-commerce space with our bespoke Shopify SEO strategies. We focus on proven techniques to help customers find your store online.
Dominate organic search with your WordPress or WooCommerce website with a tailored campaign and watch your online presence soar.
Thank you for the great experience, redeveloped my website – have achieve great results. A big shout out to Adrian for his wealth of knowledge and aligning my SEO strategy. Webite is now buzzing.
– Marco, LED Torches Australia
Both AI SEO and AEO aren’t replacing your traditional SEO strategies; they’re what needs to be focused on now. As search engines shift from listing results pointing to a website, it’s not optimised to provide answers instantly. While SEO still matters today, it’s not all about rankings, it’s about being the best source of content that search engines trust to deliver to user.s.
AI SEO helps your content get featured in AI-generated answers, putting your business in front of users before clicking on a website link. It;s about capturing the user’s attention from the get go and that’s our search is evolving.
AI search is growing rapidly, and early adopters will gain a significant advantage. The sooner you optimise for AI, the more likely your content will become a trusted source as platforms are now prioritising authoritative and answer ready content.
AI SEO is about optimising your content to appear in AI-generated search result answers. This will include from platforms like ChatGPT, Gemini, and Perplexity to name a few, rather than ranking for traditional search results.
Yes, traditional SEO helps you rank in search engines, while AEO ensures your content is included in AI-generated answers featured in search results. Using both forms will maximise your visibility across online search.
AEO, or Answer Engine Optimisation, focuses on structuring your content so that AI platforms can cite your content and easily refer to it for answering user queries in search results.
Start by ensuring the AI bots (like ChatGPT and Perplexity) can crawl your website. Add structured schema data, and focus on content that answers real questions clearly and with value. Otherwise, our team can handle it for you. Our SEO audits will show you how you’re sitting in terms of AI SEO and what you should focus on to start ranking in AI search.
Sign up for your FREE AI SEO audit. Our specialists will see where you’re at with your SEO and provide a masterplan on how to start ranking in AI search.
No technical jargon. No fluff. Just serious results. Discover the strategies that will fuel your online presence for future growth.
WEBSITE DESIGN
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SEO Services
WEBSITE DESIGN
DIGITAL MARKETING
SEO Services