Strategic PR Services

Boost Brand Awareness & Gain Trust

When it comes to boosting your visibility online, how do you get your brand out there? The answer is from digital PR communications. This is why as an agency we have close and strong relationships with leading journalists and publication websites who work together in spreading more coverage for your brand.

As a leading SEO agency, we understand that SEO and PR go hand in hand. Organically earned links from leading publications, high quality coverage online and brand credibility can collectively help your website achieve higher page rankings in search results. To put simply, good online PR can be vital when it comes to your search optimisation strategy and how you rank on Google.

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What is Digital PR?

Digital PR, or online PR is a marketing strategy that uses channels to increase brand awareness online and drives website authority. At Design Point Digital, our PR experts work with our SEO strategists to form a brand-building approach that align with both link building as well as SEO strategies for each campaign. We foster strong relationships with leading media release companies so we can build backlinks that are authoritative and provides credibility to deliver trust signals to search engine crawlers.

We have been getting some impressive results for our clients with this technique which creates a high impact with each campaign and SEO strategy we use. Some of the many beenfits that digital PR can help with are:

  • High Website (DA) Score
  • Increase in Organic Traffic
  • Building Backlinks
  • Working with Leading Media Outlets
  • Reputation Management
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Why is Digital PR important?

Digital PR helps with SEO rankings which is a process that acquires backlinks and boosting trust signals. Backlink acquisition is one of the biggest Off-page SEO strategies used today in establishing your brand as a trusted expert and authority in its field.

Building a strong backlink will bring qualified traffic to your website as it generates coverage from the most authoritative digital platforms.

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Our approach to Digital PR

When it comes to building a brand’s online reputation we ensure to create and maintain a positive image for your brand. It’s all about building relationships with your audience and telling them your story through the use of digital media. When coupled with an SEO strategy, the results can be very powerful.

E-A-T (expertise, authority, trustworthiness) Approach

It’s crucial that your brand stands out in it’s field and this is where Digital PR steps in. We combine your expertise in the industry you’re in with our compelling copywriting services to create thought leadership that positions you as a voice within your industry making you credible in your field. This has been a successful approach to some of our clients that now delivers consistent publications on news platforms as the go-to experts that journalists would like to speak to, which not only secures great brand exposure but is also increasing strong backlinks.

Press Releases

In today’s digital landscape the simplest of methods including press releases as a traditional form of PR is still effective today. Press releases can still convert into an engaging and purposeful hook when we focus on what makes you interesting as a brand in your industry.

Real Growth For Leading Brands

We’ve helped big brands deliver a strong online presence.

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Digital PR For Specialised Industries

Get the recognition you deserve

With a wealth of PR experience and knowledge, trust Design Point Digital to get you seen more in the top publications and have you stand out. Our digital PR company in Melbourne pitches winning ideas to earn the coverage you deserve, alongside our SEO, Pay Per Click and Link Building strategies, we will have you stand out in the spotlight.

We’re not your average Melbourne digital PR agency, we understand what needs doing to get you noticed. With the experience of our specialists, we’re here to bring your brand to the front of the pack and stand out from your competition.

We work with a range of clients from several different industries. We strongly believe that every niche has opportunity to grow their brand online and we strive to make this happen for everyone. To learn more about SEO and how it can help your business, give us a call today.

Let’s Tell Your Story

We’re here to help you spread the word no matter what industry you’re in. The world of Digital PR awaits you to grow your brand and become an industry leader.

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Questions about Digital PR

It is what makes your SEO campaign succeed and grow your backlinks, which is a major ranking factor. Mixed in with technical SEO and content marketing, it provides qualified traffic and leads from powerful link building. It is about who you are as a brand, telling your story and puts you out there on the digital map. It’s basically telling the world how good you are and why you should be considered.

Creating high-quality content and distributing it out as part of a Digital PR campaign is a vital strategy to use. We need to ensure carefully written press releases, articles, guest posts and social media posts will attract the attention you want and earn the coverage your company deserves. We’ll help build those relationships with key journalists and media publications so that you can increase backlinks to help your business succeed.