Local SEO Services to get you found

Local SEO is a marketing strategy used to focus on optimising your online visibility in local search results.

Search engines such as Google have looked over search intent over the years and quickly realised that users are searching for products and services in their local area.

This is why when you search for a particular cafe or retail shop near your workplace, you will be shown the closest results in your proximity. If you look at completing the same search at home, you will have a different list of results.

It wouldn’t make sense to show a restaurant from Sydney showing up in your search results if you’re searching for a restaurant in Melbourne, right?

Any business that has a physical location can look at implementing local SEO, as well as businesses who service different areas at the one time.

If you have a business that generally interacts with customers or provides a service in a particular area, then local SEO is a must for your business.

Local search helps small businesses become higher in their local listing results within their neighbourhood. For larger brands such as retail stores, it could be beneficial for them to promote multiple locations in other areas.

By targeting your local audience segment based on an exact location, you can qualify traffic that are most likely to transact. You’re also assisting Google and other search engines who provide the relevant results to the user’s local proximity. This is ideal if you own a brick and mortar store like a retail shop. When you’re seen by the right users, you can look at dominating your local market, which will help you gain even more return on investment and a control over your market share.

When it comes to Search Engine Optimisation, or SEO, it involves optimising your website to make it more visible on search engines for user intent phrases. SEO involves optimising on a larger scale. To differentiate, local SEO is more focused on targeting your audience near your business or within your local community. You could say that local SEO sits under the SEO umbrella.

As a leading local SEO agency in Melbourne our strategy follows a unique process from other agencies, that’s designed to improve your overall visibility in search and have rankings climb in local listings:

Understanding your business – Before we begin, we dive deep into understanding your business, your market position, your competitors, and the audience you want to attract. We take the time to learn what makes your brand tick so we can build a strategy that actually fits.

Keyword research – We focus on what your customers are actually searching for. Using detailed keyword research, we find relevant local search terms, long-tail queries, and even voice-search phrases that align with how real visitors are discovering your product or service.

Google My Business Optimisation – As part of Local SEO, we’ll look at optimising your Google Business Profile to make sure it’s complete and contains accurate business details, the right categories, impressive imagery, and a proactive strategy for collecting and responding to customer reviews.

On-Page SEO – We optimise your website for local SEO by including your name, address, and phone number (NAP) so that they’re consistent and clearly visible, and integrating geo-targeted keywords within your content, meta title, description, and overall site structure.

Content strategy – We’ll craft your content that speaks to your audience and positions you as a go-to expert in your area. This could include uploading blog posts about local events or industry insights to showcasing local success stories and case studies.

Building local backlinks – We help grow your online authority by earlining links from relevant local websites. This can include partnerships, sponsorships, or getting involved in local events and organisations that align with your brand.

Transparent reporting – Our job doesn’t stop at implementation. We monitor your SEO performance, track what’s working, and adapt your strategy as required. We give you clear reports and insights into every step of your SEO journey.

Using these tactics that’s tailored to your website goals and business needs, we’ll help ensure your business stands out in local search and attracts more customers within your community area.

Local SEO costs can range from $800 to several thousands of dollars per month, this depends on several factors including industry competitiveness, scope of work required and specific website goals. Investing in a tailored strategy that’s designed by a reliable SEO agency ensures that you can maximise ROI for the budget spent.

Partnering with a local SEO services agency like Design Point Digital allows you access to experts, advanced tools, and a strategic approach that will drive growth for your business. Our team stays updated with the latest algorithm changes and trends to ensure your website stays ahead of the pack. We offer a comprehensive SEO strategy that covers both the technical, content, and link building areas of your overall campaign. This allows your strategy to drive performance and higher ROI for your business compared to other efforts offered by generic agencies. By leaving SEO handled by specialists, you can focus on your business while the experts can handle enhancing your online visibility. We will provide transparent reporting and analytics to help you understand the impact of our work and the growth of your rankings in search results.

SEO can typically range from 3 to 6 months to show significant traction. This depends on the strategy, some improvements can be seen within the first month from technical issues and crawling efficiencies being resolved.