Local Search

Optimise for your local area

We’re Melbourne’s local SEO company that drive measurable results for our clients in local search. With the use of our tailored strategies and content marketing approach, we’re your local SEO services that will not only have you increase your rankings, but will maximise your traffic and sales.

Working with other local SEO companies will only focus on low hanging fruit when it comes to keywords. Not us, we will craft a local strategy that will target high qualified volume from search engines and have you convert them into transactional customers. This will prepare you for improved growth when you enlist our services as a proven local SEO agency that delivers.

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Target Local SEO in Your Specific Area

Design Point Digital can show you how local SEO can benefit your business and ways to stand out from your competition. As search engine optimisation evolves when targeting different keywords, our goal is to always focus on qualified traffic, conversions and sales. This enables us to boost your online presence and visibility to be seen more, and deliver maximum profit. With our local SEO experts based in Melbourne, we have 10+ years of data-driven search marketing experience that involves up to date content, strategic market analysis, and user-friendly search for our customers. Whether you’re based in Melbourne, Sydney, Brisbane, Perth, or the Gold Coast, we have a campaign that will drive real business results.

Some of Our Recent Results

FENIX LIGHT AUSTRALIA

We achieved growth in sales for this client’s website through search optimisation.

78%

Increase in organic growth, in 12 months

20+

Page 1 keywords on Google

298%

Increase in Conversion Rate

APEX CLEANING SUPPLIES

Traffic boost for cleaning supply company

72%

Increase in online traffic in 12 months

25+

Page 1 keywords on Google

1.1k

Savings in Ads traffic per month

BIONDO RENTALS

How forklift hire company grew faster with a successful SEO strategy

146%

Increase in online lead growth

20+

Page 1 keywords ranking on Google

48%

Increase in Conversion Rate

BALLOON & PARTY FX

How a party shop grew their call leads by 42%

174%

Increase in online lead growth

36+

Page 1 keywords ranking on Google

42%

Increase in Call Leads

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Optimise and be found

When searching locally for information, a local SEO company can make sure your business stands out in the SERPs.

The team at Design Point consisting of SEO experts and strategists, know what works when it comes to local search engine optimisation in Melbourne and how to target the right demographic, the right way.

Having a website is just not enough. You have to be found, therefore have your website put in front of more customers near to you.

Together, we can show you how to scale up your local SEO and stand out from your competition.

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Don’t Just Take Our Word For It

After relaunching our website, we saw instant results. Design Point targeted customers specific and unique to our target audience. We saw a huge increase in traffic to the website and our ranking in Google has never been better.

– Ben, Safecoat Flooring

SEO Services To Increase Online Visibility

Our in-house SEO specialists are here to deliver custom SEO services to meet your goals and business needs. So, if you’re needing to attract local presence or find more customers within your community, our services focus on your main objectives.

Local SEO

Unlock your business’ full potential with Australia’s local SEO company. Boost your local presence, making you the first choice for customers in your community.

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International SEO

Grow a worldwide presence by targeting customers in other countries and languages to expand your market into additional geographic regions.

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Enterprise SEO

Enterprise SEO is a must for websites on a larger scale looking to scale their website’s presence to the next level. Maximise your potential and stay ahead of the game.

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Ecommerce SEO

Drive revenue growth by converting your website into a sales powerhouse with our eCommerce SEO services from Design Point Digital. Start selling more products today.

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Content Writing

Our in-house team of content writers will make your website relevant and fresh, engaging your audience and attracting search engines to drive conversions.

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Lead Generation

Attract, nurture and convert your traffic through an integrated marketing strategy to improve conversion rate and increase quality leads while delivering a good ROI.

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Shopify SEO

Stand out in today’s competitive e-commerce space with our bespoke Shopify SEO strategies. We focus on proven techniques to help customers find your store online.

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WordPress SEO

Dominate organic search with your WordPress or WooCommerce website with a tailored campaign and watch your online presence soar.

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What does Local SEO involve?

As we grow, it is important that our clients do too! Part of our SEO services is to continuously look for growth opportunities when it comes to each campaign.

It’s essential that you take advantage of what Google has to offer when it comes to targeting new customers near you.

Optimisation with Google My Business

Claim your Google My Business listing as a first step to optimising for local search. We’ll show you how to optimise your listing to provide more clarity on your business and how to add the details your customers are looking for.

The importance of NAP details

For local SEO, it’s important that your NAP (name, address and phone number) is consistent across the internet.

COMMON QUESTIONS WE GET ASKED

Learn more about what local SEO is about

Local SEO is a marketing strategy used to focus on optimising your online visibility in local search results.

Search engines such as Google have looked over search intent over the years and quickly realised that users are searching for products and services in their local area.

This is why when you search for a particular cafe or retail shop near your workplace, you will be shown the closest results in your proximity. If you look at completing the same search at home, you will have a different list of results.

It wouldn’t make sense to show a restaurant from Sydney showing up in your search results if you’re searching for a restaurant in Melbourne, right?

Any business that has a physical location can look at implementing local SEO, as well as businesses who service different areas at the one time.

If you have a business that generally interacts with customers or provides a service in a particular area, then local SEO is a must for your business.

Local search helps small businesses become higher in their local listing results within their neighbourhood. For larger brands such as retail stores, it could be beneficial for them to promote multiple locations in other areas.

By targeting your local audience segment based on an exact location, you can qualify traffic that are most likely to transact. You’re also assisting Google and other search engines who provide the relevant results to the user’s local proximity. This is ideal if you own a brick and mortar store like a retail shop. When you’re seen by the right users, you can look at dominating your local market, which will help you gain even more return on investment and a control over your market share.

When it comes to Search Engine Optimisation, or SEO, it involves optimising your website to make it more visible on search engines for user intent phrases. SEO involves optimising on a larger scale. To differentiate, local SEO is more focused on targeting your audience near your business or within your local community. You could say that local SEO sits under the SEO umbrella.

As a leading local SEO agency in Melbourne our strategy follows a unique process from other agencies, that’s designed to improve your overall visibility in search and have rankings climb in local listings:

Understanding your business – Before we begin, we dive deep into understanding your business, your market position, your competitors, and the audience you want to attract. We take the time to learn what makes your brand tick so we can build a strategy that actually fits.

Keyword research – We focus on what your customers are actually searching for. Using detailed keyword research, we find relevant local search terms, long-tail queries, and even voice-search phrases that align with how real visitors are discovering your product or service.

Google My Business Optimisation – As part of Local SEO, we’ll look at optimising your Google Business Profile to make sure it’s complete and contains accurate business details, the right categories, impressive imagery, and a proactive strategy for collecting and responding to customer reviews.

On-Page SEO – We optimise your website for local SEO by including your name, address, and phone number (NAP) so that they’re consistent and clearly visible, and integrating geo-targeted keywords within your content, meta title, description, and overall site structure.

Content strategy – We’ll craft your content that speaks to your audience and positions you as a go-to expert in your area. This could include uploading blog posts about local events or industry insights to showcasing local success stories and case studies.

Building local backlinks – We help grow your online authority by earlining links from relevant local websites. This can include partnerships, sponsorships, or getting involved in local events and organisations that align with your brand.

Transparent reporting – Our job doesn’t stop at implementation. We monitor your SEO performance, track what’s working, and adapt your strategy as required. We give you clear reports and insights into every step of your SEO journey.

Using these tactics that’s tailored to your website goals and business needs, we’ll help ensure your business stands out in local search and attracts more customers within your community area.

Local SEO costs can range from $800 to several thousands of dollars per month, this depends on several factors including industry competitiveness, scope of work required and specific website goals. Investing in a tailored strategy that’s designed by a reliable SEO agency ensures that you can maximise ROI for the budget spent.

Partnering with a local SEO services agency like Design Point Digital allows you access to experts, advanced tools, and a strategic approach that will drive growth for your business. Our team stays updated with the latest algorithm changes and trends to ensure your website stays ahead of the pack. We offer a comprehensive SEO strategy that covers both the technical, content, and link building areas of your overall campaign. This allows your strategy to drive performance and higher ROI for your business compared to other efforts offered by generic agencies. By leaving SEO handled by specialists, you can focus on your business while the experts can handle enhancing your online visibility. We will provide transparent reporting and analytics to help you understand the impact of our work and the growth of your rankings in search results.

SEO can typically range from 3 to 6 months to show significant traction. This depends on the strategy, some improvements can be seen within the first month from technical issues and crawling efficiencies being resolved.

Get In Touch

Request a Free SEO Audit & Consultation

Get in touch with us and we’ll start getting a SEO audit together.

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