Success with search engine optimisation, requires content creation and content refinement. Understanding the true importance of content, will help your business achieve long term SEO results. Let’s identify seven ways that content supports SEO.
1. SEO content tells your story
The information you publish helps search engines decide if your website is relevant to the keywords users search for. Content on your website tells Google who you are, what you do, and how you help others.
Create descriptive and detailed text for your website. This will improve the chances of appearing in the best search results for your business.
2. Content is what search engine users want
Google’s aim is to provide people with superior search results. When someone enters a keyword into a search engine, they want to find highly relevant content. Sometimes people are just looking for information, other times they may be looking to purchase a product or service.
3. Fresh content shows Google your business is active
Minimal benefit will be gained from publishing a large amount of content to your website, and never updating it. One of the reasons many businesses blog, is that it offers an opportunity for fresh content to be published on a regular basis.
Blogging is a great way to share the latest news and events for your business, and educate your customers. The SEO benefit of fresh content, is that Google knows your business is active and engaged with its community.
4. SEO content is the foundation for reputable backlinks
SEO backlinks are important to search engine optimisation, because they demonstrate that a business is popular and reputable. Generally, popular sites link to other popular sites, so Google will judge you on the websites that link to your content.
Before anyone can link to your website, they need to have content to link to. Also, people are more likely to link to your content, if it is high quality and of interest to their audience. Valuing your website content will increase your chances of earning reputable SEO backlinks.
5. Web pages and blogs improve keyword ranking
A great piece of content is naturally filled with key words and phrases. These help search engines understand what the page is about. Creating website content that is focused around one topic and has a clear message, is excellent for keyword ranking.
6. Quality content helps you compete against competitors
A well-written article can bring rewards for many years to come. Your competitors may not be creating their best content, but you can create yours. Evaluate your competitors websites, and see what they are writing about.
Try to create better content than the businesses you are competing against. It will be valued by search engines, but also by potential customers. People will be more likely to click on your website in the search results, if you have better ideas to share.
7. Content can help promote your website in many other ways
Quality content, without a doubt, is necessary for search engine optimisation. There are however, many
Design Point is based in Melbourne and can help your business rank in search engines. We can help you strengthen your website with quality content, that is respected by search engines and your customers. Talk to our SEO specialists in Melbourne about a plan to rank your business on Google today.