how to start a blog

How To Start A Blog Post

Starting a blog post can feel like an uphill battle. You’ve got a great topic, you’re brimming with ideas, but when it comes to putting pen to paper (or fingers to keyboard), you’re at a loss for words. Don’t worry – we’ve all been there. The good news is, there are tried and tested strategies that can help you craft an engaging and compelling start to your blog post.

In this article, we’ll explore how to start a blog post effectively, discussing everything from the importance of a catchy title to crafting a compelling introduction and hook. By the end, you’ll have a clear roadmap for starting your next blog post with confidence and flair.

The Importance of Starting Strong

The start of your blog post sets the tone for the rest of the piece. It’s your first chance to grab your reader’s attention, draw them in, and compel them to read on. A strong start can captivate your audience, while a weak or boring start might drive them away. Therefore, it’s crucial to invest time and effort into crafting an engaging beginning.

Step 1: Craft a Catchy Title

Your title is the first thing potential readers see, so it needs to be compelling. It should give an idea of what the post is about while arousing the reader’s interest. Here are some tips for crafting a catchy title:

  • Make it informative: Your title should give a clear idea of what the blog post is about. Vague or misleading titles can frustrate readers and harm your credibility.
  • Keep it concise: Long titles can be overwhelming. Aim for 5-7 words – enough to convey your topic without overloading the reader.
  • Use strong language: Power words or action verbs can make your title more compelling.
  • Consider SEO: Including keywords in your title can improve your blog post’s visibility on search engines.

Step 2: Write a Compelling Introduction

Your introduction is where you set the stage for your blog post. It should provide some context, hint at what the reader will learn or gain from the post, and build anticipation for what’s to come. Here are some strategies for writing a compelling introduction:

  • Start with a question: This engages the reader by inviting them to think and draw them into the topic.
  • State an interesting fact or statistic: This can grab the reader’s attention and illustrate the importance of your topic.
  • Tell a story: Personal anecdotes or stories can make your post more relatable and engaging.
  • Present a problem (and hint at the solution): If your blog post aims to solve a problem, presenting this problem in the introduction can draw in readers who are looking for solutions.

Step 3: Create a Hook

The hook is the part of your introduction that really grabs your reader’s attention. It’s what convinces them to keep reading instead of clicking away. Here are some tips for creating a strong hook:

  • Make it personal: Make a personal connection with your readers. This could be through sharing a personal story or addressing the reader directly.
  • Use humour: A well-placed joke or witty observation can make your blog post more enjoyable to read.
  • Create intrigue: Tease what’s coming later in the blog post to pique your reader’s curiosity and compel them to keep reading.

Step 4: Transition Smoothly into Your Main Points

Once you’ve hooked your reader, smoothly transition into the main body of your blog post. You might do this by summarising what you’ll cover in the post, posing a question that you’ll answer, or making a statement that you’ll elaborate on.

Remember, your goal is to guide your reader naturally from your introduction into the meat of your blog post. Abrupt or unclear transitions can confuse your reader and disrupt the flow of your writing.


Starting a blog post doesn’t have to be a daunting task. By crafting a catchy title, writing a compelling introduction, creating a strong hook, and transitioning smoothly into your main points, you can start your blog post off on the right foot. These strategies can help engage your readers from the get-go and keep them hooked throughout your post.

Remember, the start of your blog post is your first chance to make an impression on your reader – so make it count! With practice and patience, you’ll soon master the art of starting a blog post that not only draws readers in but keeps them coming back for more.