Biondo Rentals is a Melbourne-based forklift hire and materials handling equipment provider, servicing construction, warehousing, logistics and industrial clients across metropolitan Melbourne. They specialise in short and long-term forklift hire, site delivery, and tailored equipment solutions to support commercial operations of all sizes.
Increase in conversion rate
Growth in qualified hire enquiries
Increase in hire equipment page visibility
Operating in a highly competitive hire market, Biondo Rentals faced rising ad costs and limited conversion efficiency from their website. While traffic was coming through, their website was not converting enquiries into consistent hire requests.
They needed:
1. Conversion-Focused Website Rebuild
We redesigned the website around clarity, speed and mobile usability – prioritising call-to-action placement, enquiry pathways and trust signals.
2. SEO for Commercial Hire Keywords
We rebuilt service and equipment pages around high-intent forklift hire searches, targeting:
3. CRO Enhancements
We introduced enquiry funnels, simplified forms and prominent call-buttons to increase lead conversion.
4. Local Search Optimisation
We improved local presence to capture nearby industrial and local term searches.
Authority & Local Visibility Expansion
Offsite, we strengthened Biondo Rentals’ local authority by securing high-quality backlinks using location-specific anchor text – helping search engines more clearly associate key service pages with forklift hire and materials handling searches across Melbourne.
A comprehensive Google Business Profile optimisation ensured all business information, service areas and categories were fully refined for local map visibility, improving exposure across “near me” and location-based searches.
Technical SEO Foundation
A round of technical SEO enhancements addressed key performance barriers including page speed, crawlability and indexing issues. Broken links were repaired, mobile performance was improved, and site structure was refined to deliver a smoother user experience and a stronger foundation for sustained search visibility.
Across a focused SEO optimisation sprint, Biondo Rentals achieved:
Biondo Rentals is now positioned as a highly visible, conversion-optimised forklift hire provider – generating more enquiries from the same traffic and achieving stronger ROI across their digital marketing investment.
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WEBSITE DESIGN
DIGITAL MARKETING
SEO Services
