Biondo Rentals

SEO

Biondo Rentals specialise in forklift and access equipment hire with over 30 years experience in the industry. With an extensive range of fleets at their Melbourne depo, they keenly understand the needs of their customers within the commercial and industrial sectors when it comes to material handling needs.

146%

Increase inOrganic Search

20/20

Page 1 Keywordson Google

48%

Increase inConversion Rate

The Goal

In 2016, Biondo Rentals had enlisted Design Point through Google’s organic search engine to help them with their search engine optimisation strategy.

Biondo Rentals were searching for an experienced SEO agency to help them optimise their website in order to increase traffic and conversions online.

Our Approach

Taking a deep dive into their website, Design Point highlighted several development issues that were contributing to a decline in organic rankings.

Our first step here was to fix the website’s technical issues as well as optimising its site speed to improve the site’s crawl rate and search visibility. We then chose relevant keywords to start targeting and producing content to having the website optimised for search.

The Results

We focused our SEO efforts by optimising the website content for the chosen keywords, which we were then able to boost online traffic and rankings for the forklift distributor.

Design Point were able to produce solid results in a very short timeframe with 146% increase in organic leads and 20/20 Page 1 keyword appearances.

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