About Biondo Rentals

Biondo Rentals is a Melbourne-based forklift hire and materials handling equipment provider, serving construction, warehousing, logistics and industrial businesses across metropolitan Melbourne. From short-term equipment needs to long-term hire arrangements, the business provides tailored solutions and site delivery to keep commercial operations moving. Biondo first engaged Design Point Digital in 2016 for a website build. The partnership expanded into SEO, Google Ads and social media advertising, with a shared focus on improving visibility and generating more relevant hire enquiries.

Challenges

Customers looking for hire equipment need to establish suitability and availability quickly. Biondo’s old website made that process harder than it needed to be, while competition across search increased the pressure to make every visit count. The main challenges were:

  • Equipment that was difficult to browse.
    The website layout made it harder for customers to find suitable hire options and move towards an enquiry.
  • A limited mobile experience.
    The website needed a responsive layout that worked for customers browsing from warehouses, worksites and offices.
  • Too few prompts to enquire.
    Important pages lacked clear calls to action, phone buttons and straightforward enquiry pathways.
  • Traffic without enough conversions.
    Existing visits weren’t consistently translating into hire requests.
  • A competitive Melbourne market.
    Stronger organic visibility and more efficient paid campaigns were needed to reach customers searching for forklift and access equipment hire.

Our Approach

We focused on two connected priorities: reaching businesses with an immediate equipment need and making it easier for them to contact Biondo. Search captured that demand, while social advertising broadened awareness among relevant audiences.

img

Make Equipment Easier to Explore

Redesigned the website with clearer navigation, responsive layouts and equipment pages that helped customers find relevant hire options.

img

Shorten the Path to an Enquiry

Simplified forms and introduced prominent phone buttons and calls to action across key browsing and service pages.

img

Target Commercial Hire Searches

Refined service and equipment content around forklift hire across Melbourne, including electric forklifts and hire duration options.

img

Capture Demand Through Google Ads

Built paid search campaigns around relevant hire searches, connecting prospective customers with suitable landing pages.

img

Broaden Awareness Through Social Advertising

Used targeted social campaigns to introduce Biondo’s equipment and services to relevant business audiences.

img

Strengthen Local and Technical Foundations

Improved Google Business Profile information, backlinks, site speed, internal links and crawlability to support local discovery and website usability.

results iconResults

More enquiries from website visits. Biondo Rentals reported a 180% increase in conversion rate, alongside 112% growth in qualified hire enquiries. These results supported the campaign’s focus on making equipment easier to explore and enquiries easier to submit.

Stronger visibility for the equipment range: organic equipment page visibility increased by 86%, accompanied by stronger rankings across relevant Melbourne forklift hire searches.

The combined strategy addressed both sides of the customer journey: helping businesses discover Biondo and giving them clearer routes to call or request a quote.

+180%

Increase in Conversion Rate
A higher proportion of website visits resulted in tracked conversions.

+112%

Growth in Qualified Hire Enquiries
More enquiries from customers with relevant equipment hire needs.

+86%

Increase in Organic Equipment Page Visibility
Greater search visibility across the equipment range.

More Results

white ivy studio

+110%

Increase in Organic Traffic

How White Ivy Studio grew its search visibility and brought more visitors to its hair salon website.
LED Torches Australia

576%

Organic Search increases in 6 months

We lit up the SEO pathway for LED Torches Australia which drove significant results for one of Australia’s leading torch distributor.

192%

Organic Traffic increase

Safecoat Flooring wanted to strategically grow their online presence across multiple target markets to increase their leads and sales.
You can rely on us

Ready to create your next big success story? Let’s talk.

Submit your enquiry using our contact form. We will respond within 24 hours.

5 Star Google Review
Arrow

Let’s smash your website goals




    DRAG