LED Torches Australia is one of Australia’s most established specialist torch online retailers, servicing tradies, emergency services, campers, security professionals and outdoor enthusiasts nationwide.
Revenue Growth from Organic Search
Organic Traffic Growth in 6 Months
Page-One Keyword Rankings
Despite having a strong product range and loyal customer base, their website was being under-utilised as a sales engine. Key product categories were underperforming in search, competitors were dominating high-intent keywords, and their organic growth had plateaued.
They needed:
We built a layered SEO growth framework focused on authority, commercial intent and technical performance.
1. Full Site Architecture Rebuild
We restructured product categories into tightly themed silos to help Google clearly understand topical relevance and brand authority.
2. Commercial Keyword Expansion
We targeted buyer-intent terms across:
Each category was rebuilt with SEO-optimised copy, FAQs and internal linking.
3. Product Page SEO & CRO Optimisation
We refined product layouts to improve:
4. Authority Content Layer
We added educational buying guides, comparisons and implemented a content strategy to support category rankings and improve assisted conversions.
Across 6 months of working with the campaign, LED Torches Australia achieved significant performance gains across every major ecommerce and search visibility metric:
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