About Balloon & Party FX

Balloon & Party FX is a Cranbourne-based party and event supplies retailer servicing Melbourne’s south eastern suburbs. They specialise in balloons, themed decorations and custom balloon styling for birthdays, weddings, corporate events and special occasions. Known for their creative designs, fast turnaround and wide product range, they provide both in-store and online customers with high-quality party essentials and bespoke balloon arrangements tailored to every celebration.

+174%

Increase In Organic Search Growth

+138%

Increase In Organic Online Orders

-42%

Decrease In Bounce Rates

Challenges

Balloon & Party FX had a fantastic product range and in-store reputation but their online store and SEO presence was underperforming. Their website lacked search visibility, key product pages were not ranking in search results, and their competitors were capturing high-intent searches.

They needed:

  • Stronger Google visibility
  • A conversion-friendly ecommerce website
  • Better product discoverability
  • Local SEO presence to drive store visits
  • Two websites into one migration management solution

Our Approach

1. Website Redesign for Conversion

We rebuilt the site with:

  • Faster load times
  • Mobile-first layouts
  • Improved category navigation
  • Clear call-to-actions

2. SEO Category Framework

We rebuilt product categories around search demand:

  • Party balloons
  • Helium balloons
  • Themed party supplies
  • Event decorations
  • Balloon garlands & custom orders

3. On-Page & Technical SEO

We implemented:

  • Optimised metadata
  • Schema markup
  • Clean URL structure
  • Image SEO
  • Internal linking frameworks

4. Local SEO Expansion

We optimised their Google Business Profile and location pages to capture high-intent “near me” searches and drive foot traffic.

Results

The SEO and website rollout delivered significant improvements in both visibility and ecommerce performance across the entire site.

  • Balloon & Party FX now ranks on page one for multiple high-intent party supply and balloon-related searches across Melbourne
  • Key product and category pages that previously had limited visibility now attract steady, qualified organic traffic
  • Organic impressions and clicks continue to grow month-on-month
  • Improved site structure and page experience have led to stronger product page engagement and higher add-to-cart activity
  • Local search visibility has strengthened, increasing store visits and “near me” discovery across the south east Melbourne region

Balloon & Party FX is now positioned as a trusted local supplier for party and event supplies in-store and online, where customers begin their planning and purchasing journey.

More Results

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Increase in Conversion Rate

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You can rely on us

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Submit your enquiry using our contact form. We will respond within 24 hours.

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