Zabs Plumbing provides plumbing services across Melbourne. The business engaged Design Point Digital in 2018 to improve its search rankings and generate more leads, particularly from customers searching for blocked drain services. The brief called for improvements to both search visibility and the website experience. Customers needed to find the right service quickly, understand how Zabs could help and have a straightforward way to contact a plumber.
ChallengesThe existing website was limiting both discovery and enquiries. Organic traffic had shown no growth, non-branded searches were not bringing in visitors, and the browsing experience needed a complete refresh. Building a stronger presence for Melbourne plumbing searches meant addressing several connected issues:
Our ApproachWe rebuilt the website and developed a local SEO strategy around the services and locations most relevant to Zabs Plumbing. Working with our writers and SEO experts, we revised the service content, made technical improvements and clearer contact options worked towards one goal – helping people searching for a Melbourne plumber find Zabs and make an enquiry.
Rebuilding the Website
Created a modern website with clearer service navigation and a smoother user journey to contacting a plumber.
Targeting Local Searches
Focused keyword targeting on blocked drain services and plumbing searches across Melbourne and surrounding suburbs.
Strengthening Service Content
Refreshed the homepage and blocked drains page with relevant search terms and copy focused on customer needs.
Creating Supporting Content
Set up a blog for monthly posts, supported by internal links connecting useful content with relevant service pages.
Improving Website Speed and Mobile Usability
Improved website speed and mobile layouts to make browsing and contacting the business easier.
Strengthening SEO Foundations
Addressed technical SEO issues, optimised robots.txt and sitemap.xml, and introduced a backlink strategy to support website authority.
The redeveloped website for Zabs Plumbing puts service information and contact options within easy reach. Clear navigation, prominent “I Need a Plumber” and “Book Now” buttons, and a visible phone number give visitors straightforward ways to enquire.
Behind the design, refreshed service content and internal links connect the website’s plumbing and blocked drain pages, supporting both local search visibility and the customer’s browsing journey.
ResultsAcross the local SEO campaign, Zabs Plumbing recorded growth in organic users, service-page visibility and inbound phone calls attributed to organic search. Suburb service pages also reached page one for searches across multiple south-east Melbourne locations.
These results aligned with the campaign’s priorities: increasing visibility for relevant local searches and generating more opportunities for customers to contact Zabs Plumbing.
Book a Free SEO consultation with Design Point Digital to explore how your website can reach more local customers and make it easier for them to contact your business.
Website and Local SEO Review
Explore opportunities to improve your service pages, local visibility and enquiry journey.
Keyword and Competitor Insights
Identify relevant service and suburb searches, alongside opportunities to compete more effectively.
A Clear Direction for Growth
Discuss priorities for your website, content and local SEO based on the enquiries you want to attract.
Submit your enquiry using our contact form. We will respond within 24 hours.
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