Fenix Light Australia

SEO

Boasting a huge catalogue range of LED torches online, Fenix Light Australia is one of many leading torch distributors in Australia. Fenix provides premium torch and efficient delivery services, along with affordable prices. Fenix holds a personalised eCommerce store which has made it easy for Australians to purchase torches from any device, anywhere.

78%

Increase inOrganic Search

20+

Page 1 Keywordson Google

298%

Increase inConversion Rate

The Goal

After finding Design Point through Google’s organic search, Fenix Light had one initial business goal in mind and that was to increase traffic, leads and sales through their online store.

The main aim here was to grow as quickly as possible and get traffic traction right away.

Our Approach

The first step here was to develop a fresh new website for the Fenix Light brand that would reflect their product offerings online.

Once the site was launched, we kicked into gear and launched an SEO strategy plan to start growing the brand and increasing its search visibility.

The Results

Over several years, Fenix has grown a strong presence in Google’s search results and has achieved more than 20 Page 1 appearances. Implementing Design Point’s marketing strategies, the Fenix brand has grown over 78% in organic traffic. Fenix has expanded nationally, and are soon to be the number one choice for torches in Australia.

Sales boost for major torch brand