White Ivy Studio is a premium hair salon in Mulgrave, Melbourne, specialising in blonde hair, advanced colour work and complex colour transformations. From lightening dark hair to correcting challenging colour, the studio delivers tailored results backed by specialist expertise. In 2020, White Ivy engaged Design Point Digital to bring that expertise online, improve search visibility and create a clearer pathway to booking an appointment.
ChallengesWhite Ivy’s website wasn’t reflecting the quality of its work. Potential clients needed to discover the salon, understand its colour expertise and find their way to an appointment. Several gaps were holding that journey back:
Our ApproachWe built the strategy around how clients choose a colour specialist – finding someone with the right expertise, understanding their services and feeling confident enough to book.
Created a fresh website that brought White Ivy’s specialised services and premium salon experience into focus.
Introduced clearer calls to action and a more intuitive user journey from exploring services to booking an appointment.
Refined service content around relevant searches, including hair colour correction, hair colour specialists and blonde hair salons in Melbourne.
Developed supporting content to capture more specific searches and help prospective clients understand their colour options.
Improved site structure, internal linking and indexation to help visitors and search engines find relevant service pages.
Built relevant backlinks to support the salon’s authority and improve its ability to compete across target searches.
ResultsStronger visibility for specialist colour services: White Ivy Studio’s estimated organic traffic increased by 109.7%, rising from approximately 2,100 to 4,300 visits in the Semrush comparison. The growth supported the campaign’s goal of helping more prospective clients discover the salon through search.
A clearer journey from discovery to booking: the redesigned website brought White Ivy’s colour expertise into focus, with clearer service information, improved navigation and prominent booking prompts. Visitors could more easily explore the salon’s services and take the next step towards an appointment.
From approximately 2,100 to 4,300 visits, according to Semrush estimates.
Within six months, expanding the range of searches where White Ivy appeared.
Organic search accounted for more than one in five website visits.
Within 12 months, strengthening visibility across relevant service searches.
“Adrian from Design Point Digital somehow took the messy ideas in my mind and created a website that I couldn’t even imagine.”
“I cannot speak highly enough of Adrian and his team and I will most definitely be recommending his products and services to my friends and family.”
Submit your enquiry using our contact form. We will respond within 24 hours.
Web Design
Web Development
UX/UI Design
eCommerce Websites
WordPress Web Design
WooCommerce Web Design
Shopify Web Design
eCommerce Integrations
Landing Page Design
Corporate Web Design
Website Redesign Services
Responsive Web Design
Website Maintenance
SEO Services
AI SEO
Local SEO
Content Marketing
Digital PR
Technical SEO
Small Business SEO
Google Adwords
Google Remarketing
