Define your business image
Review what your business offers in regards to products or services and pinpoint the space within the market where it will be able to expand. Your visual identity should promote your business, connect with your customer base and differentiate you from the crowd.
What is driving your business
What does your brand believe in, what is its purpose and who are its competitors. These are the things that can help you establish your emotive branding positioning and inform the identity and character for brand communications.
Building customer relationship
Don’t raise expectations and dress up your offerings if they cannot be met. Create trust with honest branding and be clear with what your business delivers.
Always consider your branding
Don’t lose pride in your brand with friendly discounting. Try offering more of a service rather than slashing prices. Promotions are a great way to reinforce your branding position.