Thinking about hiring a local SEO company for your business?
Wondering how local SEO services can help your business succeed?
There’s a lot that goes into creating an amazing local SEO campaign that gets results, and you need to know what to expect if you want to choose a great company to work with. Unfortunately, if you’ve never worked with a local SEO specialists before, you may be a bit unclear about what it is they’ll actually do.
Fortunately, we’ve got you covered. Below we’ll tell you about the main things you can expect from working with your local SEO company.
1. They’ll Perform a Site Audit
One of the first things a local SEO service company will do is to conduct a full site audit. They’ll determine how well your site is optimized and how well it’s currently ranking.
During an audit, an SEO company will look at on-page factors such as content formatting, internal linking structure, and metadata. They may also check to see if your site loads quickly and if it’s optimized for mobile devices.
Additionally, an SEO company may perform a link audit on your business to see what other sites on the web are linking to your business.
2. They’ll Help You Get Local Citations
After your site has been audited, an SEO company will often work to help your business get citations in local directories, social platforms, and relevant sites on the web.
They’ll work to discover, build, monitor, and manage these listings for you to ensure your site has strong signals that will encourage Google to send more users to your site. They’ll also work to ensure that the name, address, and phone number (NAP) in these citations are updated and accurate.
3. They’ll Optimize Your Google My Business (GMB) Page
Google My Business (GMB) is a Google feature you can use to create a business profile and control your business’ appearance in Google Search and Google Maps.
A local SEO company will help you use this tool to optimize your business listing and to ensure information is consistent with what is on other directory sites, social media profiles, and your website.
4. They’ll Help You Develop Website Content
When you use local SEO services, part of this will usually include creating a plan to add high-quality and localized content to your website.
An SEO company will be able to help you create great content that will go on your site and that will serve double duty to give value to your clients and customers while also ensuring your website appears in search results more often. They’ll also help ensure that site content is optimized with the use of local keywords.
5. They’ll Track and Analyze the Results
A local SEO expert will also track and analyze SEO campaigns to ensure that your business is seeing the results that it’s paying for. Analytics reporting features should always be included in a local SEO campaign.
They’ll also help you track business metrics as well to see the tangible impacts that their services are making on your business such as an increase in sales and leads.
Understanding the Benefits of Working With a Local SEO Company
If you’re trying to improve the digital presence of your local business, then it’s crucial that you work with a dedicated local SEO company that knows what they’re doing. The above list features just a few of the main things you can expect from working with local SEO experts and each can do quite a bit to move your business forward and get it results both on and offline.
Looking for help building your digital presence? Contact us today to learn more about what we can do for your local business.