We all know that hiring a website designer usually comes in periods when you want some upgrades to your website. However, during the times when you are not working with a web designer, your website enters the sleeping mode.
Today. it’s time to wake up your website and start getting traffic. All thanks to these four nice strategies.
1. Keep Your Visitors On-Page For Longer
Your web design needs to be aesthetically pleasing, and made so that everyone on your site stays for longer. However, your content has a lot to do with that – and should invite the visitor to read more of what’s relevant to them before they move on to the next tab or site.
So, it is safe to say that your visitors are there for a reason. Most of the times, they are on your website to fulfill a need. That is why you should know your target audience, make it easy for them to read everything that you have on-site and provide clear call to action (CTA) buttons for subscribing to your newsletter, purchasing your products or downloading your latest ebook.
2. Check How Your Links Are Performing
The links that you send from your website can be broken or not working. That is why most of the people go back and click on every link on their website – to ensure that they work and they lead to the pages where they should lead.
Same goes with your buttons and forms, which may cost you a lot of money in potential sales that were not made if they were broken or not working for some reason. After all, you don’t want to look like an amateur.
3. Regularly Update Your Content
Undoubtedly, the best way to keep a website alive is to post content. Not only you will be able to rank higher for more keywords, you will appear more relevant to the new visitors that are coming in to your website. You can write blog posts, articles or reports – as long as you got the information to spread and make sure that you are posting up-to-date information.
Aside from your on-page content, make sure to also post guest posts that link to your page – again proving to readers that you are out there somewhere and you know your stuff.
4. Test Your Website On New Browsers And Devices
In the end, hiring a web design company in Melbourne may be the easiest solution to make sure your website regularly updated. However, it’s always best to start yourself and later on consider a web design professional as your safest option.