The digital environment is evolving at a fast pace. Google keeps releasing algorithm updates, new trends are emerging, and customers are constantly changing their preferences. The only way to stand out and succeed in this competitive era is to adapt. This applies to your business, your website, your marketing – and everything in between.
Revamping your website is a good start. This way, you’ll keep up with the trends and inspire people to learn more by digging deeper. It can also skyrocket your traffic stats and help you reach a wider audience. Some businesses require a complete overhaul, while others only need small changes. It all comes down to your specific situation.
When Should You Redo Your Website?
There are no set rules on when or how often you should revamp your site. However, it makes perfect sense to take this step under certain circumstances.
For example, if you haven’t redesigned your website in years, it may be time to do it. Perhaps you want to add new features or increase its functionality. Maybe your competitors have better sites with easier navigation and lots of great add-ons.
Another situation when you should consider redoing your website is when you’re not getting the results you want. If your lead generation is low, consider making some changes. These may include adding a stronger call-to-action on your site, tweaking your landing pages, writing new content for your main pages, or changing the design completely.
If the purpose of your site has changed, it’s time for a redo. Let’s say you have a standard business website that highlights your mission and services. Now you want to add an online store or create more lead-generation content. In this case, your old theme and overall design may not work well enough.
Mobile traffic accounts for more than half of all Internet traffic. If your website isn’t mobile-friendly, it makes sense to give it a brand new look – otherwise, you’ll lose out on potential customers and sales.
These are just a few of the circumstances that require a website redesign. You can do it as often as you wish as long as it reflects your brand and goals. However, beware that revamping your site too frequently may confuse visitors.
Why Redesign Your Website?
From more traffic and lower bounce rates to increased brand awareness, revamping your site can do a lot for your business. For instance, if your website takes ages to load, you’ll get higher retention rates and more traffic simply by increasing page speed.
An outdated website that lacks basic features will drive customers away and rank low in search results. One that keeps up with the trends and ensures a smooth navigation will have the opposite effect.
As your business grows, your marketing efforts change as well. What used to work a couple of years ago might not be effective or relevant at this point. Your website should reflect these changes. When redesigning it, consider the changes your business went through.
For instance, you may have moved from a service-based business to a product-based company. By revamping your site, you’ll drive more sales and keep your brand fresh in customers’ minds.
A website redesign may also help increase your rankings in search results. Switching to a responsive theme, for instance, will result in more traffic and greater online exposure. Google prefers mobile-friendly websites – and so do customers. Statistics show that a whopping of Internet users reported feeling annoyed and frustrated when they encountered unresponsive sites.
Need more reasons to give your website a makeover? Approximately 93 percent of buyers say that visual appearance plays a key role in their purchase decision. The colours and graphics used on your site can make or break your business. Consider revamping your pages to enhance their visual appeal and make it easier for clients to identify your brand.
Dealing with high bounce rates? Your website design might be the culprit. It’s not enough to continually add content and update your pages to increase and retain traffic. Functionality should come first. Redoing your site can boost its usability while streamlining both its content and features.
A redesigned, simplified website may also improve user experience, increase security, and drive more revenue. It’s more than just a way to make your site look different. Sometimes, even minor changes can go a long way toward business growth and success.
The longer you wait to do these things, the more customers you’re driving away. Take the steps needed to revamp your website – it could be one of the best things you can do for your business!