Google Shopping management for Australian online stores, measured on profit, not just ROAS. Successful campaigns start with accurate product data and sensible budgeting. As your Google Shopping agency, we manage your product feed, campaigns and performance tracking, with every decision guided by your margins, stock and advertising budget.
When someone searches for a product, its image, price and key details influence which retailers they consider. Google Shopping Ads show this information in search results, putting your products in front of shoppers who are already searching for them.
Accurate product data is essential for effective campaigns to drive sales. Google Merchant Center provides the information for your product ads, while Google Ads manages their delivery and performance. We manage both platforms so your product data and your ad delivery are exposed to customers who are ready to buy.
Ready to Advertise?
From initial product feed setup to ongoing campaign optimisation, our Google Shopping management services cover everything needed to run your campaigns effectively.
A correct setup of your Merchant Center account gets your products ready for Google Shopping. For new and existing accounts, we verify your website, link Google Ads and check your business details, shipping and returns settings. We also review account diagnostics, product approvals and policy issues to catch anything that could prevent your products from appearing in Shopping results.
An accurate product feed helps Google match your catalogue to relevant searches. We refine product titles and descriptions, check that images, prices and stock availability match your online store, and verify brand names and product barcode numbers. We also group products by category, margin or season so your ad budget can focus on the products you want to prioritise.
We build your Shopping campaigns around your product range, sales data and budget, selecting Standard Shopping, Performance Max or a combination of both to suit your business goals. Campaigns can be organised by category, brand, profit margin and stock levels, helping direct your advertising spend towards products with the strongest sales potential.
Our Google Shopping management balances bids and advertising spend against your product margins, customer acquisition costs, stock levels and seasonal demand. We also look beyond revenue and return on ad spend (ROAS) to consider how much profit your campaigns generate.
We review purchase tracking and transaction values to ensure your campaign data accurately reflects store sales. Reports cover ad spend, purchases, attributed revenue, ROAS and acquisition costs. The data also shows which products and categories generate sales and where campaigns may need adjustment.
Regular campaign reviews help us identify opportunities to refine product feeds, search queries, exclusions, bids and campaign settings. We also assess promotions and product pages for conversion opportunities, recommending budget increases when campaign results support further investment.
Which campaign type should you use? It depends on your catalogue, advertising goals, available data and preferred level of campaign control.
Standard Shopping focuses on Shopping advertising and gives you more direct control over product groups, bidding and campaign organisation. It can suit retailers who want a defined structure for managing different parts of their catalogue.
Performance Max uses Google’s automation to serve ads across multiple channels, including Search, YouTube, Display, Gmail and Shopping inventory. It can extend product advertising beyond Shopping placements and optimise delivery towards your selected conversion goals.
Both options can support eCommerce advertising. We assess your store and recommend a structure based on your commercial priorities instead of choosing a campaign type simply because it’s more automated or offers more direct control.
We discuss your product range, sales goals, margins, budget and existing advertising activity to understand what you want your campaigns to achieve.
We assess your Merchant Center account, product data, conversion tracking and existing campaigns to identify what needs attention.
We prepare the shopping ads campaign structure, setup your product feed data and complete the agreed checks before we go live with your ads.
We assess your ad’s campaign performance against your commercial goals, make informed adjustments and recommend further investment when the results support it.
Your online store and product feed need to work together. When you add products, update prices or change stock levels, that information needs to reach Google Merchant Center accurately.
Our team works with Melbourne businesses and Australian stores that are hosted on Shopify and WooCommerce, and can assess the feed and integration options available for your store. We’ll consider how your catalogue is synchronised, how product changes are submitted and whether your current setup supports your advertising requirements.
If your store needs additional development or a custom connection, we’ll establish the technical scope before proceeding.
See how we help online stores turn more product clicks into sales. These client case studies show how we improve product listings, refine campaigns over time and focus ad spend on products with the strongest potential for profitable sales.
Biondo Rentals are based in a highly competitive market in Melbourne but have seen a...
Australia's torch distributor for Fenix Light partnered with Design Point Digital to conquer their online...
Effective Google Shopping campaigns depend on accurate product data, budget directed by margin and a website that turns visitors into customers. We’re a Google Shopping ads agency that brings these areas together through close collaboration between our Google Ads specialists and web developers. This means feed faults, tracking problems and checkout issues can be addressed without handing you between agencies. When you work with us, you get:
Targets set by product margin
We calculate break-even ROAS by product group from your cost data, instead of applying one account-wide target.
A feed checked against your website
We compare your Merchant Center feed with your live store, so price, stock and availability mismatches are caught before they cause disapprovals.
Tracking we verify first
We check purchase tracking and transaction values against your store’s actual sales before we judge any campaign.
Reports you can check
We deliver reports covering ad spend, purchases, attributed revenue, ROAS and acquisition costs, with profit by product group once we have your cost data.
In-house web development team
If your feed, product pages or checkout process needs work, our web developers will be able to find a solution.
Accounts that stay yours
You own your Google Merchant Center and Google Ads accounts. Before work begins, we confirm in writing who has access and how billing will work.
Google Shopping Ads use product information from your Google Merchant Center account to create visual ads featuring details such as product images, prices and titles. You manage the advertising through a linked Google Ads account. Unlike traditional Search campaigns, Shopping ads use product data to match products with relevant searches instead of relying on advertiser-selected keywords. Paid ads are separate from free product listings
Yes. Google Merchant Center supplies the product information required for Shopping campaigns and connects with your Google Ads account. Your products, website and business also need to meet Google’s requirements before ads can run. We can review your current setup and help prepare the account and product data for advertising.
Your campaigns may begin attracting traffic once the account, products and ads are eligible and approved. Assessing sustainable sales performance takes longer because it depends on conversion volume, competition, feed quality, budget and customer demand. Instead of relying on a fixed timeframe, we’ll use the available data to evaluate performance and guide improvements.
We assess advertising spend alongside attributed sales, product margins and customer acquisition costs. ROAS shows the revenue attributed to advertising relative to the amount spent, but it doesn’t account for every business expense. A more complete profitability assessment requires accurate product cost and other relevant financial data, along with an agreed measurement method.
Google Shopping management fees depend on your catalogue size, campaign complexity and the level of support required. Your Google Ads media spend is separate from the agency fee. Initial account setup, feed optimisation, custom integrations and development may also involve additional work. We’ll assess your store and requirements before providing a breakdown of the costs.
Yes. We can review your current product data setup, Merchant Center diagnostics, conversion tracking, campaign structure, advertising spend and product performance. From there, we’ll identify opportunities and recommend changes based on your goals and available data. Some accounts may benefit from targeted refinements, while others may need a broader restructuring.
We can investigate Merchant Center diagnostics, identify product data or website inconsistencies and recommend or carry out corrections within the agreed scope. Where appropriate, we can also follow Google’s review process after changes have been made. Google determines product eligibility and approval, so reinstatement cannot be guaranteed.
We’ll confirm account ownership, user access, billing responsibilities and product data arrangements before work begins. These details should be clear from the outset, including the access our team needs to manage your campaigns and how account access is handled if the engagement ends.
Partnering with the best
Ready to get more from your product advertising? Tell us about your online store, sales goals and current Google Shopping setup. We’ll discuss your requirements and how our team can support your online store.
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