Whether you own a small enterprise or a fast-growing business, having the best marketing strategies to back you up can help you gain more revenue and reach more customers. One of which is online marketing. Today, we will break down the best ways to leverage online marketing tools and use the best online marketing strategies to your advantage. So, let’s begin.
SEO or search engine optimization, is a marketing strategy of strategically using words to improve the quality of website traffic. While SEO may interfere in terms of how well and easy your content is to read, it does focus on increasing your website’s visibility in search results that use the same keywords.
That said, good SEO can land you in the first page of Google and increase the likelihood of online shoppers clicking on your website, which increases your likelihood of making a sale.
The good thing about SEO is that it drives natural traffic. This means that potential customers will land on your website from the actual search engine instead from paid ads. Building a good SEO ranking may take time and money but it can prove to be more inexpensive compared to paid ads in the long run.
Building good SEO can help increase brand awareness and drive engagement. And that’s why it’s on the top of our best online marketing strategy list.
Social Media Advertising
Social media platforms like Facebook and Instagram are offering promotional ads that target users based on different factors including location, demographic, and profile information. This is a great way of reaching out to your target market as the ads will not just pop up randomly on someone else’s screen. You maximize your investment by making sure your target segment feels your presence. Moreover, almost everybody is on Facebook and Instagram nowadays, so the chances of you reaching someone who needs your product or service is very high.
Another great online marketing tool is Google Ads. It’s a simple and straightforward means of advertising online which makes it great for new businesses and startup enterprises. According to Google, advertising through their platform is just a 5-step process, which starts from setting your goals, deciding where to advertise, creating a brand message, setting a budget cap, and finally going live. And what’s good about it is that these ads are optimized for the browser. A lot of internet users go to Google when looking things up, so there’s a fat chance that you can get your products and services across to a lot of potential customers.
You can call a Google Ads specialist to help you with setting up your first campaign.
Another good marketing strategy is to advertise on YouTube. An estimate of about one billion people use YouTube every month, these include viewers who watch video game streams, unboxings, product reviews, how-tos, and just about everything. Just like the ads on social media platforms, this video streaming platform can generate you a ton of traffic and can increase your brand’s overall presence. From parents playing nursery rhymes for their kids to adults streaming the latest news online, YouTube ads are one of the best online marketing tools out there.
Sure, many of those who watch videos on the platform usually skip the ads, but it doesn’t mean they don’t see them. Furthermore, some vloggers actually promote their viewers to ‘not skip’ the ads as it helps them grow their channel.
Guest posting or guest blogging is a good way of advertising and is one way many businesses extend their reach. However, it’s not as easy as advertising through social media and video streaming platforms. The challenge is to find leading websites within your market niche and ask if you can write pieces for them containing links to your business. Hiring a media manager who can help identify these websites and coordinate content with them is the best place to start if you don’t know what you’re doing.
If you’re not much of a writer yourself, you can also hire content writers or coordinate with a content writing agency to help you produce written content. It’s one of the most effective marketing strategies for retail businesses today. If you run a similar enterprise, this strategy might just boost your numbers.
Building your business through online marketing is a multi-step process. These tips are effective even when used on their own, but using a combination of these strategies can give you better results.